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ARTICLE Mar 19, 2023
United Soccer League Focusing on Diversity, Youth Initiatives
In an effort to live up to its claim as the largest and fastest-growing professional soccer organization in North America, the United Soccer League (USL) is taking giant strides with diversity and you...
ARTICLE Mar 19, 2023
Second Verse, Same as the First: Lifeguarding Shortages Expected Again
Second verse, same as the first. Or actually, third verse, more like the second. The nationwide lifeguard shortage is expected to continue in 2023. Unfortunately, it will decimate the chances for muni...
ARTICLE Mar 18, 2023
Two Communities, Two Theme Parks, Two Stories - But One Takeaway
Well, that escalated (and stopped) quickly. Recently, two cities had to pump the brakes on plans for theme parks, one slowing down in the face of concerns and negativity from neighbors and one seeing ...
ARTICLE Mar 16, 2023
It’s Not Your Imagination: Road Racers are Running Older
Running is now an older sport. Over the past 10 years, the core demographic for event participation was 25- to 54-year-olds, with 35- to 44-year-olds comprising the largest participant segment. Post-2...
ARTICLE Mar 16, 2023
Nothing but Net Predicted as Houston Preps for Huge Economic Windfall
Could Houston become the next Las Vegas when it comes to hosting high-profile sports tournaments? The Bayou City will host the NCAA Men’s Basketball Final Four in April and World Cup matches in 2026, ...
ARTICLE Mar 04, 2023
Good New: Physical Activity Rates Increased for Fifth Straight Year in 2022
The pandemic didn’t change everything. Take pickleball, for example. The fun activity with the funny name remains the fastest-growing sport in the U.S., according to the Topline Participation Report f...
ARTICLE Mar 04, 2023
Tips for Destinations to Encourage High School Bass Fishing Clubs
Bass fishing continues to make inroads on the high school scene, as well as on college campuses nationwide. For destinations seeking to encourage more youth fishing activity at the high school, as wel...
ARTICLE Mar 04, 2023
Scam Artists, Fake Fundraisers Plaguing Youth Sports
Scammers posing as uniform companies, or as schools selling sponsorships in exchange for logos on team shirts, have been making the news recently. Unfortunately, it’s a technique that is far from new,...
ARTICLE Mar 03, 2023
Teams and Arenas Scrambling to Distance Themselves from Cryptocurrency
The seismic shift that occurred when cryptocurrency platform FTX fell from grace has continued to make its aftershocks felt in the sports community as arenas, NGBs and teams scramble to distance thems...
ARTICLE Mar 02, 2023
St. Paddy is Back and He’s Bringing the Green
As the old saying goes, “Everyone is Irish on St. Patrick’s Day.” (That is, until Cinco de Mayo when they start claiming to be from Mexico.) If you’re a sports event planner, then it’s an opportunity ...
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