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ARTICLE Dec 04, 2025
New York City Marathon Named World’s Most Valuable Marathon Brand
What’s the most valuable marathon brand? Oddly, not Boston but the New York City Marathon, according to a recent study. The event is valued at $292 million for extensive and diverse revenue streams, s...
ARTICLE Dec 04, 2025
Pickleball Research: Busy Courts, Heightened Interest in Tournaments
Pickleball is alive and well – and there’s a lot of emphasis on the “well” aspect (although the sport itself shows no signs of dying off so don’t worry about the “alive” part either). That’s the word ...
ARTICLE Dec 04, 2025
Get Your BID On: NAIA Indoor Track & Field National Championships
Want to host an event where it’s possible to get a sneak peek at the athletes in America’s talent pipeline? Here’s your chance. The NAIA is looking for a host for its 2027 and 2028 Indoor Track & Fiel...
ARTICLE Dec 04, 2025
Report: Hotel Challenges in Attracting Visitors for World Cup Stays
As the 2026 World Cup approaches, the U.S. hotel sector is seeing soaring rates but also challenges from declining international travel and new visa fees. Hotel occupancy remains low as many fans wait...
ARTICLE Nov 20, 2025
Not Their First Rodeo: Women Buck Tradition, Riding Bulls and Broncs
Remember when women were the rodeo queens, watching from the sidelines as men rode and roped? Those stereotypes are riding off into the sunset as the female power in rodeo increasingly becomes evident...
ARTICLE Nov 20, 2025
New Survey Data Illustrates Budgeting Challenges Faced by Event Owners
Recently, potential runners at the Lululemon SeaWheeze Half Marathon gaped in open-mouthed shock at the registration price of $320 Canadian (about $235 in the U.S.), making it one of the most expensiv...
ARTICLE Nov 20, 2025
New Treadmill Event Aimed at Boosting Engagement in Indoor Running
Cue the Facebook Reels and TikTok challenges. There’s a new sports event in town and everyone is invited to join in. Run X, the indoor World Treadmill Championship, is being sponsored by governing bod...
ARTICLE Nov 10, 2025
Private Golf Clubs an Essential Economic Driver for Communities
While much attention is given to municipal and public golf courses, private courses are also bringing in economic impact. In fact, according to one source, private golf clubs collectively generated $3...
ARTICLE Nov 06, 2025
Player Analysis Technology on the Rise in Youth Sports Tourism
Player analysis technology is far from new; however, it initially appeared only in high-end sports academies for youth players who wanted a pro career. Now, it’s showing up across a wide range of faci...
ARTICLE Nov 06, 2025
World’s First Pickleball Stadium Opens, In Florida, Naturally
If you need more proof that pickleball has taken over the country, look no further than Fort Lauderdale, where The Fort recently opened and is being called the “world’s first pickleball stadium, with ...
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