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ARTICLE Mar 05, 2026
No More Backpedaling as Events and Venues Increasingly Welcome E-Bikes
While it doesn’t reach the level of divisiveness that some issues do (ahem, politics!), the subject of the presence of e-bikes in competitions and on venues like trails certainly does cause people to ...
ARTICLE Mar 05, 2026
With Grant Programs and High-Profile Events, Flag Football’s Rise Continues
Nobody can dispute the rise of flag football for girls and women, and now, investors are going all in with a new grant program to help cover the cost of equipment and coach education. More states are ...
ARTICLE Mar 05, 2026
Inside USA Pickleball’s Event-Based Initiative to Counteract Counterfeiting
Imitation might be the sincerest form of flattery but in the sports equipment market, there’s another word for it: Counterfeiting. And pickleball, pretty much the hottest sport in decades, is seeing a...
ARTICLE Mar 05, 2026
Standoffs and Let-Downs as FIFA World Cup Moves Closer
Shakespeare wrote, "The course of true love never did run smooth” and the same can be said of prep for the 2026 FIFA World Cup. One area has cut back on fan festivals amid claims of lackluster match a...
ARTICLE Mar 01, 2026
Driving Forces: Destinations Put Golf Events on the Right Course
The good news continues for golf. The National Golf Foundation reports that 48.1 million Americans aged 6 and up participated in golf in 2025, with the fastest-growing groups being youths, females and...
ARTICLE Mar 01, 2026
Industry Experts Who Can Make All the Difference
One of the biggest challenges in our industry is keeping contact lists updated. As new venues open and as promotions occur, it’s important to know exactly who we need to call in any given destination....
ARTICLE Mar 01, 2026
The Game Plan for When the World Comes to the USA’s Doorstep
In June, the world comes to the USA’s doorstep to watch the biggest event FIFA has put on to date: The World Cup. And it is big, with 48 teams playing 104 matches in 16 host cities across three countr...
ARTICLE Mar 01, 2026
Vibrant and Growing, Senior Games Continue to Evolve
The National Senior Games Association continues to promote health and wellness at all ages, and to provide avenues for healthy, social competition in cities that have become known as great sports cent...
ARTICLE Mar 01, 2026
Community Partnerships Help Deliver the Win
Successfully leveraging community partnerships for sports events comes down to craftsmanship and forethought. One of the best examples of a good program is Olympic Partners (TOP) Program, created in r...
ARTICLE Mar 01, 2026
World-Class Boost: Soccer Poised for Exponential Growth This Summer
Soccer is, of course, one of the most popular sports in the world. And with North America set to host the 2026 FIFA World Cup in June and July, the sport is looking to get a continued boost in the U.S...
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