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ARTICLE Jan 08, 2026
Florida Eyes a Spot at the Bidding Table for the 2040 Summer Olympics
Florida has hosted the Super Bowl. This summer, it will host World Cup action. And year after year, it’s one of the epicenters of spring training for Major League Baseball. So what’s the next goal? We...
ARTICLE Jan 08, 2026
Some World Cup Cities Already Seeing Spikes in Tourist Interest
Some of this summer’s FIFA World Cup destinations are reporting a bump in interest from those who like to travel for sports. Houston and Kansas City, Missouri, in particular, have seen spikes not only...
ARTICLE Jan 08, 2026
Adult New Year’s Resolutions Could Bring More Involvement in Sports
While New Year’s resolutions often involve losing weight or exercising more, here’s an interesting twist that could help the sports event industry: A new study shows adults plan to spend an estimated ...
ARTICLE Jan 08, 2026
The Next Generation of F1 Stars Lining Up on Go-Kart Tracks Nationwide
NASCAR gets a lot of love, a lot of tailgating and a lot of attention here in the USA. Formula One, not so much; many races have struggled to survive, even in sports destinations. But the discipline h...
ARTICLE Jan 01, 2026
Crafting the RFP That Gets Results
A Request for Proposal (RFP), widely used throughout sports tourism to site and select vendors for events, is an important undertaking. Whether a national tournament, world championship, local award g...
ARTICLE Jan 01, 2026
Swag to Riches: The Benefit of Having the Right Promotional Items
It’s a rare sports event where an athlete doesn’t walk away with something, whether that is a T-shirt, a water bottle or a pair of socks Even a hat or a string backpack can be a part of the experience...
ARTICLE Jan 01, 2026
Running USA
Jay Holder recently left the top post at Running USA and moved to another running-related position, as USA Track & Field’s Chief Content and Communications Officer. While at Running USA, Holder led th...
ARTICLE Dec 31, 2025
Ski Patrol Strike Puts Telluride Resort, Events on Ice
It might go down on record as the worst timing ever. Telluride Ski Resort has shut down its on-slope operations in the face of a strike by the Telluride Professional Ski Patrol Association that starte...
ARTICLE Dec 04, 2025
Get Your BID On: NAIA Indoor Track & Field National Championships
Want to host an event where it’s possible to get a sneak peek at the athletes in America’s talent pipeline? Here’s your chance. The NAIA is looking for a host for its 2027 and 2028 Indoor Track & Fiel...
ARTICLE Dec 04, 2025
Report: Hotel Challenges in Attracting Visitors for World Cup Stays
As the 2026 World Cup approaches, the U.S. hotel sector is seeing soaring rates but also challenges from declining international travel and new visa fees. Hotel occupancy remains low as many fans wait...
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