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ARTICLE Aug 06, 2026
Bare-Knuckle Boxing Punching Above its Weight Class to Gain Traction
Just a year ago, bare-knuckle boxing was officially incorporated as a discipline by the International Boxing Association (IBA). Since then, its growth has been nothing short of phenomenal. It’s sellin...
ARTICLE Aug 06, 2026
County Fairs Round Up Economic Impact and Serve as Gateway to Rodeo
It’s county fair season, meaning corn dogs, rides — and a whole lot of economic impact. The exact amount varies but in one area, the impact was more than $300 million. Additionally, fairs generate ren...
ARTICLE Aug 06, 2026
Study: Parents Prioritize Sports Spending as Kids Go Back to School
August is here and back-to-school shopping is upon us. (Who are we kidding? Binders and backpacks have been on store shelves since the Fourth of July.) But a recent study by KPMG shows that even thoug...
ARTICLE Aug 06, 2026
An Odyssey-Themed Run? Exploring Sports Tourism and Film Tie-Ins
The movie, “The Odyssey,” has covered entertainment news as though Cerberus (Google it) were guarding the headlines. So it shouldn’t be surprising that a new event, the Greek Odyssey Running Festival,...
ARTICLE Jul 23, 2026
Challenge: Sustaining World Cup-Driven Growth of Youth Soccer
No surprise here: Youth soccer programs across the U.S. are reporting a clear bump in interest, registrations and visibility. Of course, the next question will be whether that boom is sustainable now ...
ARTICLE Jul 23, 2026
Developers Eye Closed Colleges as Potential Sports Tourism Destinations
As the sports tournament industry grows, so does the need for places to host those tournaments. And in landlocked areas, developers have found a go-to target: Small colleges that have thrown in the to...
ARTICLE Jul 23, 2026
AI’s Push into Hospitality Already Displacing Workers, at a Cost to Guests
Is AI coming for hospitality jobs? It really depends on who’s asking — and on who’s giving the answer. The bad news: Robotization is permeating the industry, from reservations software to luggage hand...
ARTICLE Jul 23, 2026
Jousts, Caber Toss, Sword Fights… Must be Renaissance Fair Season
Summer brings baseball (and this summer, soccer), a blitz of travel tournaments —oh, and jousting, sword fighting and all manner of ancient sports as Renaissance fairs (alternatively known as Medieval...
ARTICLE Jul 23, 2026
Inside The Rise of Fitness Competitions for Adults
According to research, Americans are investing more in their health and engaging more with fitness, nutrition and sports than ever. At the same time, there has been a marked increase around fitness co...
ARTICLE Jul 11, 2026
Event Owners Stand to Gain as IOC Adds New Sports to Winter Games
While everyone was busy watching the FIFA World Cup, the IOC quietly added two disciplines to the Olympic program, and both stand to benefit event owners. Synchronized skating and freeriding (in both ...
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