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ARTICLE Jan 08, 2026
Adult New Year’s Resolutions Could Bring More Involvement in Sports
While New Year’s resolutions often involve losing weight or exercising more, here’s an interesting twist that could help the sports event industry: A new study shows adults plan to spend an estimated ...
ARTICLE Jan 08, 2026
The Next Generation of F1 Stars Lining Up on USA's Go-Kart Tracks
NASCAR gets a lot of love, a lot of tailgating and a lot of attention here in the USA. Formula 1, not so much; many races have struggled to survive, even in sports destinations. But the discipline has...
ARTICLE Jan 08, 2026
Florida Eyes a Spot at the Bidding Table for the 2040 Summer Olympics
Florida has hosted the Super Bowl. This summer, it will host World Cup action. And year after year, it’s one of the epicenters of spring training for Major League Baseball. So what’s the next goal? We...
ARTICLE Jan 08, 2026
Some World Cup Cities Already Seeing Spikes in Tourist Interest
Some of this summer’s FIFA World Cup destinations are reporting a bump in interest from those who like to travel for sports. Kansas City, Missouri and Houston, in particular, have seen spikes not only...
ARTICLE Jan 01, 2026
Running USA
Jay Holder recently left the top post at Running USA and moved to another running-related position, as USA Track & Field’s Chief Content and Communications Officer. While at Running USA, Holder led th...
ARTICLE Jan 01, 2026
Crafting the RFP That Gets Results
A Request for Proposal (RFP), widely used throughout sports tourism to site and select vendors for events, is an important undertaking. Whether a national tournament, world championship, local award g...
ARTICLE Jan 01, 2026
Swag to Riches: The Benefit of Having the Right Promotional Items
It’s a rare sports event where an athlete doesn’t walk away with something, whether that is a T-shirt, a water bottle or a pair of socks Even a hat or a string backpack can be a part of the experience...
ARTICLE Dec 31, 2025
Ski Patrol Strike Puts Telluride Resort, Events on Ice
It might go down on record as the worst timing ever. Telluride Ski Resort has shut down its on-slope operations in the face of a strike by the Telluride Professional Ski Patrol Association that starte...
ARTICLE Dec 04, 2025
New York City Marathon Named World’s Most Valuable Marathon Brand
What’s the most valuable marathon brand? Oddly, not Boston but the New York City Marathon, according to a recent study. The event is valued at $292 million for extensive and diverse revenue streams, s...
ARTICLE Dec 04, 2025
Pickleball Research: Busy Courts, Heightened Interest in Tournaments
Pickleball is alive and well – and there’s a lot of emphasis on the “well” aspect (although the sport itself shows no signs of dying off so don’t worry about the “alive” part either). That’s the word ...
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