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ARTICLE Jan 27, 2026
By the Numbers: Super Bowl LX
The Super Bowl is measured by the public in yardage and points. But in the sports business world, an entirely different numerical system is in play, such as economic impact (a mind-blowing forecast of...
ARTICLE Jan 22, 2026
Sustainable Swag: Wooden Medals and Plaques Herald a Rising Trend
Wooden medals. Sounds odd, right? But with the increasing number of awards given to athletes every year, a lot of hardware is being manufactured, and it may later need to be recycled (if not outright ...
ARTICLE Jan 22, 2026
Five Youth Sports Questions to Consider as 2026 Gets Underway
This is going to be a big year for sports, from the Winter Olympics next month in Italy to the FIFA World Cup throughout North America this summer. But a lot is happening in the world of youth sports,...
ARTICLE Jan 22, 2026
The Happy Ending for Apparel from a Losing Super Bowl Team
Flip over to QVC or visit Amazon within seconds of the last play of the Super Bowl and you’ll see merchandise for the winning team advertised there and ready for overnight shipping, while sporting goo...
ARTICLE Jan 22, 2026
Utah 2034 Leaders: Olympics Won’t be ‘Cut and Paste’ from 2002
With mere days remaining in the countdown to the 2026 Winter Olympics in Milan and Cortina d’Ampezzo, Italy, it’s worth taking a quick look ahead to when the United States hosts the 2034 Games. While ...
ARTICLE Jan 08, 2026
Adult New Year’s Resolutions Could Bring More Involvement in Sports
While New Year’s resolutions often involve losing weight or exercising more, here’s an interesting twist that could help the sports event industry: A new study shows adults plan to spend an estimated ...
ARTICLE Jan 08, 2026
The Next Generation of F1 Stars Lining Up on USA's Go-Kart Tracks
NASCAR gets a lot of love, a lot of tailgating and a lot of attention here in the USA. Formula 1, not so much; many races have struggled to survive, even in sports destinations. But the discipline has...
ARTICLE Jan 08, 2026
Florida Eyes a Spot at the Bidding Table for the 2040 Summer Olympics
Florida has hosted the Super Bowl. This summer, it will host World Cup action. And year after year, it’s one of the epicenters of spring training for Major League Baseball. So what’s the next goal? We...
ARTICLE Jan 08, 2026
Some World Cup Cities Already Seeing Spikes in Tourist Interest
Some of this summer’s FIFA World Cup destinations are reporting a bump in interest from those who like to travel for sports. Kansas City, Missouri and Houston, in particular, have seen spikes not only...
ARTICLE Jan 01, 2026
Swag to Riches: The Benefit of Having the Right Promotional Items
It’s a rare sports event where an athlete doesn’t walk away with something, whether that is a T-shirt, a water bottle or a pair of socks Even a hat or a string backpack can be a part of the experience...
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