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ARTICLE Jul 09, 2026
The New Trend: Running Events Marketing Other Running Events
A hyper-local race trend involving running events spinning off other running events or programs is picking up pace and creating new and exciting events with a built-in brand while also increasing regi...
ARTICLE Jul 09, 2026
As Another Pro Cycling Event Falls, USA’s Road Ahead Looks Empty
When the cancellation of the 2026 Maryland Cycling Classic was announced recently, it seemed to hit particularly hard. After all, enthusiasts pointed out, this was one of the last remaining pro cyclin...
ARTICLE Jul 09, 2026
The Changing Role of Branded Merch
Branded merchandise has evolved from giveaway to strategic communications channel, creating connection and recognition. Swag and souvenirs at sports events are no exception. So how have shirts, bobble...
ARTICLE Jul 09, 2026
Trade and Vo-Tech Colleges Using Sports Programs to Stay Competitive
Increasingly, trade and vocational schools are looking a lot more like four-year DI universities, with clubs, study-abroad opportunities — and robust sports programs. And they are using sports not jus...
ARTICLE Jul 01, 2026
The Partnerships Behind, Safe Successful Sporting Events
A great sports event is measured by more than competition. Relationships need to be not just between destinations and event owners but those that include emergency management officials, city represent...
ARTICLE Jul 01, 2026
Playing Outside the Lines
Baseball, softball, basketball, lacrosse — they’re all great. But many destinations have been rolling out the welcome mat for other sports. Some of these you’ll have heard of (like Strongman and dock ...
ARTICLE Jul 01, 2026
Cheer's Big Year
The past year has been one of the most significant in the history of cheer and STUNT. From new collegiate opportunities and growing international participation to professional opportunities and athlet...
ARTICLE Jul 01, 2026
Destinations Becoming Economic Heavy Hitters with Combat Sports
Combat sports, including boxing, wrestling and martial arts, are experiencing huge participation growth. Additionally, the reach of these disciplines is now extending into adapted sports. Combine this...
ARTICLE Jun 25, 2026
Women’s Flag Football Hits Championship Status in NAIA
Looks like NCAA is behind the 8-ball. As college’s largest sports governing body moves forward with the process of creating a new championship sport, they’ll be doing it in the shadow of NAIA, an orga...
ARTICLE Jun 25, 2026
Hobby Tourism Bringing Adults to Sports Camps Designed Just for Them
While summer often finds kids heading off to camps to hone their skills in sports, a growing movement is that of adults who follow a similar path with their vacation time. Hobby tourism is drawing gro...
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