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ARTICLE Jul 23, 2026
AI’s Push into Hospitality Already Displacing Workers, at a Cost to Guests
Is AI coming for hospitality jobs? It really depends on who’s asking — and on who’s giving the answer. The bad news: Robotization is permeating the industry, from reservations software to luggage hand...

ARTICLE Jul 23, 2026
Jousts, Caber Toss, Sword Fights… Must be Renaissance Fair Season
Summer brings baseball (and this summer, soccer), a blitz of travel tournaments —oh, and jousting, sword fighting and all manner of ancient sports as Renaissance fairs (alternatively known as Medieval...

ARTICLE Jul 23, 2026
Inside The Rise of Fitness Competitions for Adults
According to research, Americans are investing more in their health and engaging more with fitness, nutrition and sports than ever. At the same time, there has been a marked increase around fitness co...

ARTICLE Jul 23, 2026
Challenge: Sustaining World Cup-Driven Growth of Youth Soccer
No surprise here: Youth soccer programs across the U.S. are reporting a clear bump in interest, registrations and visibility. Of course, the next question will be whether that boom is sustainable now ...

ARTICLE Jul 23, 2026
Developers Eye Closed Colleges as Potential Sports Tourism Destinations
As the sports tournament industry grows, so does the need for places to host those tournaments. And in landlocked areas, developers have found a go-to target: Small colleges that have thrown in the to...

ARTICLE Jul 11, 2026
Event Owners Stand to Gain as IOC Adds New Sports to Winter Games
While everyone was busy watching the FIFA World Cup, the IOC quietly added two disciplines to the Olympic program, and both stand to benefit event owners. Synchronized skating and freeriding (in both ...

ARTICLE Jul 09, 2026
The Changing Role of Branded Merch
Branded merchandise has evolved from giveaway to strategic communications channel, creating connection and recognition. Swag and souvenirs at sports events are no exception. So how have shirts, bobble...

ARTICLE Jul 09, 2026
Trade and Vo-Tech Colleges Using Sports Programs to Stay Competitive
Increasingly, trade and vocational schools are looking a lot more like four-year DI universities, with clubs, study-abroad opportunities — and robust sports programs. And they are using sports not jus...

ARTICLE Jul 09, 2026
The New Trend: Running Events Marketing Other Running Events
A hyper-local race trend involving running events spinning off other running events or programs is picking up pace and creating new and exciting events with a built-in brand while also increasing regi...

ARTICLE Jul 09, 2026
As Another Pro Cycling Event Falls, USA’s Road Ahead Looks Empty
When the cancellation of the 2026 Maryland Cycling Classic was announced recently, it seemed to hit particularly hard. After all, enthusiasts pointed out, this was one of the last remaining pro cyclin...
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