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ARTICLE Jan 08, 2026
Esports and Hyrox Competition Cruises are Part of a New Wave
We already know that drinking at sports events is decreasing but cruise lines (where open bars and all-you-can-eat buffets have long beckoned guests) are now hosting sports-cations where enthusiasts c...
ARTICLE Jan 08, 2026
California Destination Institutes Pickleball Ban. What’s Next?
With popularity comes scrutiny. Take pickleball. It might be the fastest-growing sport in the USA but not everyone is a fan. Carmel-by-the-Sea on the California coast has become the first city in the ...
ARTICLE Jan 08, 2026
Florida Eyes a Spot at the Bidding Table for the 2040 Summer Olympics
Florida has hosted the Super Bowl. This summer, it will host World Cup action. And year after year, it’s one of the epicenters of spring training for Major League Baseball. So what’s the next goal? We...
ARTICLE Jan 08, 2026
Pillow Fight Championship
Pillow Fight Championship is the world’s first professional pillow fighting league featuring athletes engaging in intense, fast-paced and all ages-friendly combat. It has been credited for being a saf...
ARTICLE Jan 08, 2026
Adult New Year’s Resolutions Could Bring More Involvement in Sports
While New Year’s resolutions often involve losing weight or exercising more, here’s an interesting twist that could help the sports event industry: A new study shows adults plan to spend an estimated ...
ARTICLE Jan 01, 2026
Taking the Market by Storm
The Northeast region offers plenty of competitive advantages for all sports event planners, with a wealth of venues and plenty of connectivity, as well as attractions and accommodations galore. A four...
ARTICLE Jan 01, 2026
Amateur Esports Part of Gaming’s Infrastructure
More esports tournaments are being held than ever, and with an increasing number of colleges offering not only esports teams but majors that allow gamers to find their place in the industry itself, it...
ARTICLE Jan 01, 2026
Running USA
Jay Holder recently left the top post at Running USA and moved to another running-related position, as USA Track & Field’s Chief Content and Communications Officer. While at Running USA, Holder led th...
ARTICLE Jan 01, 2026
Swag to Riches: The Benefit of Having the Right Promotional Items
It’s a rare sports event where an athlete doesn’t walk away with something, whether that is a T-shirt, a water bottle or a pair of socks Even a hat or a string backpack can be a part of the experience...
ARTICLE Jan 01, 2026
Another Path to Success
Across the country, cities have added to their inventories of venues, improved upon existing facilities and partnered with colleges and universities to gain new leverage in an increasingly competitive...
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