While everyone was busy watching the FIFA World Cup, the IOC quietly added two disciplines to the Olympic program, and both stand to benefit event owners. Synchronized skating and freeriding (in both ...
When the cancellation of the 2026 Maryland Cycling Classic was announced recently, it seemed to hit particularly hard. After all, enthusiasts pointed out, this was one of the last remaining pro cyclin...
Branded merchandise has evolved from giveaway to strategic communications channel, creating connection and recognition. Swag and souvenirs at sports events are no exception. So how have shirts, bobble...
Increasingly, trade and vocational schools are looking a lot more like four-year DI universities, with clubs, study-abroad opportunities — and robust sports programs. And they are using sports not jus...
A hyper-local race trend involving running events spinning off other running events or programs is picking up pace and creating new and exciting events with a built-in brand while also increasing regi...
Few organized sports and recreation events are as accessible to such a broad swath of the population as running. Whether on a road or trail, or whether an athlete has the added challenges of water and...
Baseball, softball, basketball, lacrosse — they’re all great. But many destinations have been rolling out the welcome mat for other sports. Some of these you’ll have heard of (like Strongman and dock ...
A great sports event is measured by more than competition. Relationships need to be not just between destinations and event owners but those that include emergency management officials, city represent...
Combat sports, including boxing, wrestling and martial arts, are experiencing huge participation growth. Additionally, the reach of these disciplines is now extending into adapted sports. Combine this...
From soccer, football and lacrosse, to rugby, Ultimate, quadball and more, rectangular sports fields can host nearly anything event owners need, while accommodating hundreds, possibly thousands, of sp...
We already know that sports tourism is a nearly $275 billion industry. We also know that everyone reading this has helped build that number. Don’t you want some recognition for your part in it? SDM is...
Huggler has more than 15 years of experience in planning and executing large-scale national events and has served as the event services director of the Erie Sports Commission since 2018.
National leader in sports, recreation and event facility management honored for improving health and economic vitality throughout communities nationwide
A landmark five-year partnership brings Oura to one of the biggest stages in sport as the exclusive wearable fitness device of the USTA — putting the science of recovery, readiness and performance at ...
