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ARTICLE Jul 11, 2026
Event Owners Stand to Gain as IOC Adds New Sports to Winter Games
While everyone was busy watching the FIFA World Cup, the IOC quietly added two disciplines to the Olympic program, and both stand to benefit event owners. Synchronized skating and freeriding (in both ...

ARTICLE Jul 09, 2026
The New Trend: Running Events Marketing Other Running Events
A hyper-local race trend involving running events spinning off other running events or programs is picking up pace and creating new and exciting events with a built-in brand while also increasing regi...

ARTICLE Jul 09, 2026
As Another Pro Cycling Event Falls, USA’s Road Ahead Looks Empty
When the cancellation of the 2026 Maryland Cycling Classic was announced recently, it seemed to hit particularly hard. After all, enthusiasts pointed out, this was one of the last remaining pro cyclin...

ARTICLE Jul 09, 2026
The Changing Role of Branded Merch
Branded merchandise has evolved from giveaway to strategic communications channel, creating connection and recognition. Swag and souvenirs at sports events are no exception. So how have shirts, bobble...

ARTICLE Jul 09, 2026
Trade and Vo-Tech Colleges Using Sports Programs to Stay Competitive
Increasingly, trade and vocational schools are looking a lot more like four-year DI universities, with clubs, study-abroad opportunities — and robust sports programs. And they are using sports not jus...

ARTICLE Jul 01, 2026
Field Trips: These Venues Can Host a Multitude of Sports and Activities
From soccer, football and lacrosse, to rugby, Ultimate, quadball and more, rectangular sports fields can host nearly anything event owners need, while accommodating hundreds, possibly thousands, of sp...

ARTICLE Jul 01, 2026
Factors to Consider When Selecting a Host City
The selection of a host city requires the alignment of a number of forces with the priorities of the rights holder; these forces include infrastructure, financial capacity and political support. This ...

ARTICLE Jul 01, 2026
Sun-Drenched and Sports-Rich, the Southeast Reigns
From competitions framed against sun-drenched coastlines and scenic mountain vistas to vibrant cities rich in history, culture and hospitality, the Southeast region continues to be one of America’s mo...

ARTICLE Jul 01, 2026
Hit the Road (and the Trail and Even the Water)
Few organized sports and recreation events are as accessible to such a broad swath of the population as running. Whether on a road or trail, or whether an athlete has the added challenges of water and...

ARTICLE Jul 01, 2026
Playing Outside the Lines
Baseball, softball, basketball, lacrosse — they’re all great. But many destinations have been rolling out the welcome mat for other sports. Some of these you’ll have heard of (like Strongman and dock ...
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