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ARTICLE Aug 06, 2026
County Fairs Round Up Economic Impact and Serve as Gateway to Rodeo
It’s county fair season, meaning corn dogs, rides — and a whole lot of economic impact. The exact amount varies but in one area, the impact was more than $300 million. Additionally, fairs generate ren...

ARTICLE Aug 06, 2026
An Odyssey-Themed Run? Exploring Sports Tourism and Film Tie-Ins
The movie, “The Odyssey,” has covered entertainment news as though Cerberus (Google it) were guarding the headlines. So it shouldn’t be surprising that a new event, the Greek Odyssey Running Festival,...

ARTICLE Jul 23, 2026
New Initiative Seeks to Help Sports Team Captains Become Civic Leaders
The next generation of community leaders around the country might just be the starting quarterbacks or state champion swimmers at high schools. At least that’s the goal of organizers of a new national...

ARTICLE Jul 23, 2026
Inside The Rise of Fitness Competitions for Adults
According to research, Americans are investing more in their health and engaging more with fitness, nutrition and sports than ever. At the same time, there has been a marked increase around fitness co...

ARTICLE Jul 23, 2026
Jousts, Caber Toss, Sword Fights… Must be Renaissance Fair Season
Summer brings baseball (and this summer, soccer), a blitz of travel tournaments —oh, and jousting, sword fighting and all manner of ancient sports as Renaissance fairs (alternatively known as Medieval...

ARTICLE Jul 11, 2026
Event Owners Stand to Gain as IOC Adds New Sports to Winter Games
While everyone was busy watching the FIFA World Cup, the IOC quietly added two disciplines to the Olympic program, and both stand to benefit event owners. Synchronized skating and freeriding (in both ...

ARTICLE Jul 09, 2026
The Changing Role of Branded Merch
Branded merchandise has evolved from giveaway to strategic communications channel, creating connection and recognition. Swag and souvenirs at sports events are no exception. So how have shirts, bobble...

ARTICLE Jul 09, 2026
Trade and Vo-Tech Colleges Using Sports Programs to Stay Competitive
Increasingly, trade and vocational schools are looking a lot more like four-year DI universities, with clubs, study-abroad opportunities — and robust sports programs. And they are using sports not jus...

ARTICLE Jul 09, 2026
The New Trend: Running Events Marketing Other Running Events
A hyper-local race trend involving running events spinning off other running events or programs is picking up pace and creating new and exciting events with a built-in brand while also increasing regi...

ARTICLE Jul 09, 2026
As Another Pro Cycling Event Falls, USA’s Road Ahead Looks Empty
When the cancellation of the 2026 Maryland Cycling Classic was announced recently, it seemed to hit particularly hard. After all, enthusiasts pointed out, this was one of the last remaining pro cyclin...
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