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ARTICLE Dec 04, 2025
Pickleball Research: Busy Courts, Heightened Interest in Tournaments
Pickleball is alive and well – and there’s a lot of emphasis on the “well” aspect (although the sport itself shows no signs of dying off so don’t worry about the “alive” part either). That’s the word ...
ARTICLE Dec 04, 2025
With Athlete Privacy a Growing Concern, Wearable Tech in the Spotlight
Wearable technology, recently listed among the top fitness trends, just might be one of the biggest privacy risks out there, say lawmakers, who would like to see the data regulated under HIPAA since m...
ARTICLE Dec 04, 2025
From Landfill to Legacy: The Shift Every Race Needs
Sustainability in sports events has moved front and center not just as a social responsibility but as a competitive advantage. In fact, Gen Z athletes are more likely to seek out and/or choose to ente...
ARTICLE Dec 04, 2025
Get Your BID On: NAIA Indoor Track & Field National Championships
Want to host an event where it’s possible to get a sneak peek at the athletes in America’s talent pipeline? Here’s your chance. The NAIA is looking for a host for its 2027 and 2028 Indoor Track & Fiel...
ARTICLE Dec 04, 2025
New York City Marathon Named World’s Most Valuable Marathon Brand
What’s the most valuable marathon brand? Oddly, not Boston but the New York City Marathon, according to a recent study. The event is valued at $292 million for extensive and diverse revenue streams, s...
ARTICLE Nov 22, 2025
Equine Virus Upending Events
An outbreak of Equine Herpesvirus-1, a highly contagious and often deadly infection affecting horses, is taking a toll on competitive events. Some rodeos have been cancelled and others have moved to e...
ARTICLE Nov 20, 2025
Following Health Incidents, Cold Plunges Could be in Hot Water
Are cold plunges in hot water? Maybe. In Illinois, a bill is closer to becoming law; if passed, fitness facilities and other places that offer cold plunges could be subject to more regulations and tra...
ARTICLE Nov 20, 2025
Not Their First Rodeo: Women Buck Tradition, Riding Bulls and Broncs
Remember when women were the rodeo queens, watching from the sidelines as men rode and roped? Those stereotypes are riding off into the sunset as the female power in rodeo increasingly becomes evident...
ARTICLE Nov 20, 2025
New Survey Data Illustrates Budgeting Challenges Faced by Event Owners
Recently, potential runners at the Lululemon SeaWheeze Half Marathon gaped in open-mouthed shock at the registration price of $320 Canadian (about $235 in the U.S.), making it one of the most expensiv...
ARTICLE Nov 20, 2025
New Treadmill Event Aimed at Boosting Engagement in Indoor Running
Cue the Facebook Reels and TikTok challenges. There’s a new sports event in town and everyone is invited to join in. Run X, the indoor World Treadmill Championship, is being sponsored by governing bod...
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