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ARTICLE Mar 19, 2026
Moving Beyond Golf, Country Clubs Become the New Frontier for Tournaments
Times were, country clubs were the bastion of golf, with swimming pools and the occasional tennis courts thrown in to create incentives for family, rather than just individual, memberships. These days...
ARTICLE Mar 19, 2026
Controlling the Narrative When Things Go Wrong in a Road Race
It was not a good look at the U.S. Half Marathon Championships in Atlanta when three leaders in the women's race who were following two lead vehicles and a camera crew kept following them when the veh...
ARTICLE Mar 19, 2026
Gyms Are Removing Basketball Courts. Where are the “Basketmalls?”
The ongoing conversion of big-box stores to what have become known as “picklemalls,” or franchise pickleball clubs, has escaped nobody’s attention. At the same time, though, basketball courts are disa...
ARTICLE Mar 05, 2026
Inside USA Pickleball’s Event-Based Initiative to Counteract Counterfeiting
Imitation might be the sincerest form of flattery but in the sports equipment market, there’s another word for it: Counterfeiting. And pickleball, pretty much the hottest sport in decades, is seeing a...
ARTICLE Mar 05, 2026
Colleges Cutting Off the Supply of Athletes to the Olympic Pipeline
Fun fact: 36 percent of Team USA in Milan/Cortina represented athletes with NCAA ties. Not so fun is the fact that colleges continue to cut the programs that feed the Olympic pipeline. Cuts generally ...
ARTICLE Mar 05, 2026
No More Backpedaling as Events and Venues Increasingly Welcome E-Bikes
While it doesn’t reach the level of divisiveness that some issues do (ahem, politics!), the subject of the presence of e-bikes in competitions and on venues like trails certainly does cause people to ...
ARTICLE Mar 05, 2026
Sound Advice for Race Owners to Help Veterans and Other Athletes Avoid PTSD
The sound of gunshots, cannon booms and air horns have long been noted as triggering to combat veterans and those with sensory challenges. Until now, though, the issue has not touched the sports event...
ARTICLE Mar 05, 2026
NCAA Ready to Hold Court on Floors Made to Travel
The first rounds of March Madness will take the floor next week. That means cities nationwide get to experience the transformation of indoor arenas to basketball courts. Over the years, this process h...
ARTICLE Mar 01, 2026
Driving Forces: Destinations Put Golf Events on the Right Course
The good news continues for golf. The National Golf Foundation reports that 48.1 million Americans aged 6 and up participated in golf in 2025, with the fastest-growing groups being youths, females and...
ARTICLE Mar 01, 2026
Come On In. The Water’s Fine
When Los Angeles hosts the Summer Games, swimming and diving, just like figure skating and ice dancing at the Winter Games, will dominate media coverage. That always results in a bounce in participati...
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