New York City Marathon Named World’s Most Valuable Marathon Brand
What’s the most valuable marathon brand? Oddly, not Boston but the New York City Marathon, according...
Michael Popke is an award-winning journalist with more than 35 years of professional experience in print and digital media. For 14 years, he was managing editor of Athletic Business, a magazine and website for athletic, fitness and recreation professionals. He also has coached baseball, basketball and softball, volunteered as a USA Swimming stroke-and-turn official and is an avid aquatics safety supporter. Michael, who also has a novel on submission with publishers, owns Two Lakes Media Group and lives in the Madison, Wisconsin area. michael@twolakesmedia.com
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