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Michael Popke

Michael Popke

Michael Popke is an award-winning journalist with 25 years of professional experience in print and digital media. For 15 years, he was managing editor of Athletic Business, the leading business-to-business magazine and website for athletic, fitness and recreation professionals. He also has coached baseball, basketball and softball, worked as a USA Swimming stroke-and-turn official and is an avid high school sports and aquatics safety supporter. Michael owns Two Lakes Media Group and lives in the Madison, Wisconsin, area.


Article | January 16, 2021
Stadiums and Ballparks Batting Cleanup as COVID-19 Vaccination Sites   

By: Michael Popke

First, we saw stadiums and arenas being designated as places to host voting in the 2020 elections. Now, we see them repurposed again – as places to...more >>


Article | January 16, 2021
The Hottest Outdoor Sport is…Snowshoeing   

By: Michael Popke

Remember how bicycling saw a huge uptick over the summer as people discovered the outdoors? Meet its winter counterpart. The US National Snowshoe...more >>


Article | January 15, 2021
Report: Team Sports Participation Up in 2019, ‘Suffered Greatly’ in 2020   

By: Michael Popke

In a good news/bad news announcement, the Sports & Fitness Industry Association ended 2020 by revealing that team sports participation reached 2.2...more >>


Article | December 30, 2020
New Sports Complex Developments in Works for Post-COVID Era   

By: Michael Popke

Sports complexes around the country might have hosted fewer events or even remained closed throughout 2020, thanks to the coronavirus pandemic. But a...more >>


Article | December 29, 2020
With No Reported Infections, Pools Deemed Essential in Some States   

By: Michael Popke

Gyms and indoor facilities might still be closed in some areas but the good news is that swimming pools remain free of COVID cases – and...more >>


Article | December 18, 2020
College Bowls at Low Ebb in Wake of COVID – What Can Be Done?   

By: Michael Popke

The Hollywood title might be “The Incredible Shrinking College Bowl Season.” Only it might not be as much incredible as it is alarming. A total...more >>


Article | December 16, 2020
Will Paris Olympics’ New Sport Help Games Break Away from Aging Audience?   

By: Michael Popke

Break dancing in Paris? Oui. The new Olympic sport will make its debut at the 2024 Summer Games, where, the IOC hopes, it will bring in youth...more >>


Article | December 5, 2020
Former Hockey Player Introduces Bill to Ban Fighting in Youth Sports   

By: Michael Popke

While fighting in youth sports has never been encouraged, it has never been completely eradicated either. One politician wants to change that. The...more >>


Article | November 8, 2020
London Marathon Organizers Pull Off the First Major In-Person Race   

By: Michael Popke

In a season of no, it’s great to see a big event go – even when that big event, a major marathon, has to be run in the rain. The bright spot on...more >>


Article | November 8, 2020
“Olympic City USA” Has Another Attraction: A Museum Dedicated to the Games   

By: Michael Popke

The newest attraction in sports tourism isn’t actually a sports event. It’s a place: the new U.S. Olympic & Paralympic Museum in Colorado...more >>


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