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Michael Popke

Michael Popke

Michael Popke is an award-winning journalist with 25 years of professional experience in print and digital media. For 15 years, he was managing editor of Athletic Business, the leading business-to-business magazine and website for athletic, fitness and recreation professionals. He also has coached baseball, basketball and softball, worked as a USA Swimming stroke-and-turn official and is an avid high school sports and aquatics safety supporter. Michael owns Two Lakes Media Group and lives in the Madison, Wisconsin, area.


Case study | August 6, 2019
Hawai‘i Convention Center Offers Pacific Paradise for Sports   

By: Michael Popke

Just as appealing as the Hawai‘i Convention Center’s location in a tropical paradise is the fact that events do not have to bring flooring or...more >>


Article | February 28, 2020
Deferred Maintenance Costs for National Parks Nears $12 Billion   

By: Michael Popke

From Washington, D.C., to Alaska, deferred maintenance projects to the tune of almost $12 billion are taking their toll on national parks, making...more >>


Article | February 28, 2020
Sustainability Seen as Key to Keeping Younger Demographic in Play   

By: Michael Popke

The Olympics has been trying for years to woo a younger demographic. But according to recent research, it’s not edgy sports that wins the loyalty...more >>


Article | February 24, 2020
Marathon Cheating, from Course Cutting to Proxy Running to…Shoes?   

By: Michael Popke

From course-cutting to hiring proxies to run their races for them, marathoners have increasingly come under suspicions - and high-stakes distance...more >>


Article | February 23, 2020
Climate Change Affecting Snowsports Events, Business   

By: Michael Popke

Some elected officials still may be in denial regarding the effects of climate change, but they need only look at the snowsports industry to witness...more >>


Article | February 22, 2020
Will Salt Lake City Bid on 2034 Winter Olympics?   

By: Michael Popke

It is, as they say, déjà vu all over again. Salt Lake City, host of the 2002 Winter Games, has moved one stop closer to hosting the Winter Olympics...more >>


Article | February 21, 2020
Little Leagues Banning Use of ‘Astros’ Team Name   

By: Michael Popke

Talk about blowback. In the wake of the Houston Astros’ sign-stealing scandal that has opposing teams and fans calling not only for MLB to ban...more >>


Article | February 21, 2020
Esports Growing Exponentially at the High School Level   

By: Michael Popke

According to some reports, more than 170 colleges and universities now offer esports programs, which collectively provide more than $16 million in...more >>


Article | February 18, 2020
Ultramarathon Events Showing More Than 1,500% Increase in Participation   

By: Michael Popke

The number of ultra runners, meaning those who run races that are longer than 26.2 miles, including trail and mountain runs, has increased a...more >>


Article | February 17, 2020
Spartan Working to Get Tough Mudder Running Again   

By: Michael Popke

The future of Tough Mudder doesn’t seem quite as clear as mud as it might have a month ago. But things in the obstacle course racing world aren’t...more >>


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