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Michael Popke

Michael Popke

Michael Popke is an award-winning journalist with 25 years of professional experience in print and digital media. For 15 years, he was managing editor of Athletic Business, the leading business-to-business magazine and website for athletic, fitness and recreation professionals. He also has coached baseball, basketball and softball, worked as a USA Swimming stroke-and-turn official and is an avid high school sports and aquatics safety supporter. Michael owns Two Lakes Media Group and lives in the Madison, Wisconsin, area.


Case study | August 6, 2019
Hawai‘i Convention Center Offers Pacific Paradise for Sports   

By: Michael Popke

Just as appealing as the Hawai‘i Convention Center’s location in a tropical paradise is the fact that events do not have to bring flooring or...more >>


Article | January 8, 2020
After Charlotte, Will MLS Expansion Continue?   

By: Michael Popke

MLS just launched its 30th team and there’s still talk of creating even more opportunity. After all, Las Vegas and Phoenix were runners-up in the...more >>


Article | January 8, 2020
A Call for Increased Security at High School Sporting Events   

By: Michael Popke

In the wake of a shooting at a New Jersey high school football game in November that killed a 10-year-old boy, the National Federation of State High...more >>


Article | January 8, 2020
2022 Youth Olympics Adds Sports, Touts Gender Equality   

By: Michael Popke

In order to better reflect the modern age and its demands for diversity, the IOC has announced that the 2022 Youth Olympics will include not only a...more >>


Article | January 8, 2020
Study: Sports Fans Would Cancel Honeymoon, Risk Job to See Favorite Team Play   

By: Michael Popke

We already know sports fans will travel to compete (it’s why we’re here). But did you also know that close to 20 percent of those surveyed would...more >>


Article | January 8, 2020
Will the Unavailability of Freon Impact Youth Hockey Programs?   

By: Michael Popke

At the stroke of midnight in the new year, the federal Environmental Protection Agency put a stop to the production or importation of the refrigerant...more >>


Article | December 18, 2019
Frozen Assets   

By: Michael Popke

Winter sports organizers can find ice sheets everywhere these days, from venues near the frozen communities on the North Dakota-Minnesota border to...more >>


Case study | December 17, 2019
Southeastern Washington State’s Dry Region Providing Year-Round Athletic Opportunities   

By: Michael Popke

There’s a dry desert region in the Pacific Northwest (yes, really). It has plenty of space for water sports, sports fields that stay green...more >>


Article | December 11, 2019
Say Yes to the Yeti: Mystery-Monster a Trend on 2020 Calendar   

By: Michael Popke

Last summer’s Internet phenomenon to Storm Area 51 turned out to be a big bust but organizers learned something: people are interested in mythical...more >>


Article | December 11, 2019
Iowa City Closes Parks So Sharpshooters Can Target High Deer Population   

By: Michael Popke

Well, this is a new one. Eight public parks in Iowa City are closed most of December while sharpshooters work to reduce an enormously overburdened...more >>


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