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Michael Popke

Michael Popke

Michael Popke is an award-winning journalist with 25 years of professional experience in print and digital media. For 15 years, he was managing editor of Athletic Business, the leading business-to-business magazine and website for athletic, fitness and recreation professionals. He also has coached baseball, basketball and softball, worked as a USA Swimming stroke-and-turn official and is an avid high school sports and aquatics safety supporter. Michael owns Two Lakes Media Group and lives in the Madison, Wisconsin, area.


Article | October 22, 2020
At All Levels, Hockey Working to Put Virus on Ice   

By: Michael Popke

Ice hockey, where participants are gloved, helmeted and uniformed (including padding) isn’t necessarily what you’d think of as being at risk for...more >>


Article | October 12, 2020
Virtual Swim Meets Allowing Venue Use as Competitions Move Forward   

By: Michael Popke

As part of its drive to keep athletes active and safe, USA Swimming announced a virtual competition format, allowing swimmers to compete with those...more >>


Article | October 11, 2020
Surfing Riding a New Wave of Popularity   

By: Michael Popke

With water sports events benefiting from a degree of natural, built-in safety and health that many other sports can’t yet offer, surfing has, to...more >>


Article | October 9, 2020
2020 Could End with a Welcome Snow Sports Boom   

By: Michael Popke

Snow sports – outdoors and by nature, socially distanced (at least when done right), could see a boom this year. More than 30 ski resorts have...more >>


Article | October 9, 2020
“Assault on Hometown Baseball” a Done Deal as League Contractions Begin   

By: Michael Popke

We first heard the term, “assault on hometown baseball,” back in late 2019, as word of elimination of Minor League teams began to filter through....more >>


Article | September 23, 2020
Fake Crowd Sounds, Unauthorized Drones Make Noise in Empty Stadiums   

By: Michael Popke

A lack of spectators being present at live sports events has led event owners and broadcasters to get creative. Piped-in crowd noise (the silence in...more >>


Article | September 13, 2020
Socially Distanced and Outdoors, Pickleball and Tennis are Winning the Numbers Game   

By: Michael Popke

With only a little bad press (Novak Djokovic’s early exit from the US Open after hitting a line judge with a ball doesn’t actually count) and...more >>


Article | September 12, 2020
Gains Made by High School Football, Volleyball Could Lead the Comeback of Youth Sports   

By: Michael Popke

While this is typically when the National Federation of State High School Associations releases its annual sports participation survey, listing all...more >>


Article | September 11, 2020
Referee Shortages Loom as Sports Resume   

By: Michael Popke

One thing that hasn’t changed over the last six months is a shortage of referees. If anything, it’s worse. Here are the strategies event owners...more >>


Article | September 11, 2020
From Coasters to Tournaments, Smart Strategies Bringing Back Business   

By: Michael Popke

What do rollercoasters, theme parks and the sports tourism industry all have in common? They’re both working on creating the smartest strategies to...more >>


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