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Michael Popke

Michael Popke

Michael Popke is an award-winning journalist with 25 years of professional experience in print and digital media. For 15 years, he was managing editor of Athletic Business, the leading business-to-business magazine and website for athletic, fitness and recreation professionals. He also has coached baseball, basketball and softball, worked as a USA Swimming stroke-and-turn official and is an avid high school sports and aquatics safety supporter. Michael owns Two Lakes Media Group and lives in the Madison, Wisconsin, area.


Article | April 11, 2021
Outdoors and Uber-Competitive, Disc Golf is Flying High   

By: Michael Popke

The pro disc golf circuit is off and running but even at the local level, the sport is exploding in popularity, fueled by a wish to get outdoors and...more >>


Article | April 9, 2021
Running is Leading the Pack in the Comeback of Live Sports   

By: Michael Popke

It appears running is leading the pack when it comes to the rebound of sports. According to internal data from an online race management platform,...more >>


Article | April 8, 2021
Lacrosse Moving Toward a Spot in 2028 Olympic Program   

By: Michael Popke

Lacrosse will take the international spotlight when Birmingham, Alabama hosts the 2022 World Games next summer. But there’s a lot more riding on...more >>


Article | April 8, 2021
Communities Say Benefits of Playing Youth Sports Outweigh Risks   

By: Michael Popke

What hasn’t changed in the pandemic? Kids’ desire for sports (and their parents’ desire to see them playing). Now, as restrictions are being...more >>


Article | March 29, 2021
While Some Sports Wait to Take the Field, Senior Softball is Going Strong   

By: Michael Popke

While much of the attention on the comeback of organized sports has been paid to the professional, college and youth levels, another demographic...more >>


Article | March 28, 2021
How Much Have Sports Fans Saved? Find Out Here   

By: Michael Popke

Live pro sports, complete with spectators, are returning and in their absence, people have saved a few dollars. Now, they’re about to find out how...more >>


Article | March 26, 2021
By the Numbers: Major League Baseball’s Opening Day   

By: Michael Popke

That hallowed and revered rite of spring, Opening Day, is tomorrow. MLB is ready to go, and even without full crowds in most ballparks, it’s a...more >>


Article | March 15, 2021
Wheels Are Turning on Local, Regional and Federal Bicycling Trails   

By: Michael Popke

Bicycling is flourishing in the age of social distancing, and renewed interest in the sport also has increased awareness that more (and safer)...more >>


Article | March 14, 2021
What Can We Expect in Esports in 2021?   

By: Michael Popke

Esports, we already know, is an emerging sport, and something that bears watching. Already, an event industry is forming around it, with...more >>


Article | March 13, 2021
By the Numbers: NCAA Men’s Basketball Tournament   

By: Michael Popke

It’s March Madness and that means making brackets (and watching them get busted), making time in your schedule to watch games, and screaming hard...more >>


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