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Michael Popke

Michael Popke

Michael Popke is an award-winning journalist with 25 years of professional experience in print and digital media. For 15 years, he was managing editor of Athletic Business, the leading business-to-business magazine and website for athletic, fitness and recreation professionals. He also has coached baseball, basketball and softball, worked as a USA Swimming stroke-and-turn official and is an avid high school sports and aquatics safety supporter. Michael owns Two Lakes Media Group and lives in the Madison, Wisconsin, area.


Case study | August 6, 2019
Hawai‘i Convention Center Offers Pacific Paradise for Sports   

By: Michael Popke

Just as appealing as the Hawai‘i Convention Center’s location in a tropical paradise is the fact that events do not have to bring flooring or...more >>


Article | December 11, 2019
Say Yes to the Yeti: Mystery-Monster a Trend on 2020 Calendar   

By: Michael Popke

Last summer’s Internet phenomenon to Storm Area 51 turned out to be a big bust but organizers learned something: people are interested in mythical...more >>


Article | December 11, 2019
Iowa City Closes Parks So Sharpshooters Can Target High Deer Population   

By: Michael Popke

Well, this is a new one. Eight public parks in Iowa City are closed most of December while sharpshooters work to reduce an enormously overburdened...more >>


Article | December 11, 2019
IOC Pulling No Punches in Attempting to Clean Up Boxing   

By: Michael Popke

The sport of boxing has been busy trying to clean up its act over the last few months. The 36 judges and referees who officiated matches in Rio were...more >>


Article | December 11, 2019
Want Conclusive Answers on Concussions? There Aren't Any   

By: Michael Popke

If you’re looking for definitive guidance on concussions in kids, you’re going to be out of luck for now. Questions on how many concussions are...more >>


Article | December 11, 2019
Pennsylvania Bill Aims to Reduce Youth Sudden Cardiac Arrest   

By: Michael Popke

Reports that cardiac events are the most common cause of death in youth athletes didn’t go unnoticed. A bill moving through the Pennsylvania...more >>


Article | December 11, 2019
Snow Sports Seeking to Attract 100,000 New Participants by 2028   

By: Michael Popke

Following in the footsteps of fishing, hunting and other outdoor pursuits, snow sports have created a participation initiative to attract a new...more >>


Article | December 11, 2019
Texans Vote to Allow Sporting Goods Sales Tax to Benefit Parks   

By: Michael Popke

Those who’ve ever wanted to be able to direct their taxes toward something they support now have the chance. In its most recent election, Texans...more >>


Article | December 11, 2019
Reimagined Mall Using Sports to Lure Back Shoppers   

By: Michael Popke

The Mall of America may have an amusement park, but the American Dream Mall has that, plus an ice rink, a ski hill and 40 water slides. Get ready for...more >>


Article | December 11, 2019
NFHS Offers Sports Parents Instructional Video on How to Behave   

By: Michael Popke

Student athletes need coaching - but not from the parents in the stands. In fact, according to the National Federation of State High School...more >>


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