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Michael Popke

Michael Popke

Michael Popke is an award-winning journalist with 25 years of professional experience in print and digital media. For 15 years, he was managing editor of Athletic Business, the leading business-to-business magazine and website for athletic, fitness and recreation professionals. He also has coached baseball, basketball and softball, worked as a USA Swimming stroke-and-turn official and is an avid high school sports and aquatics safety supporter. Michael owns Two Lakes Media Group and lives in the Madison, Wisconsin, area.


Case study | September 25, 2017
America’s 50th State Opens Its Sporting Doors to the World   

By: Michael Popke

Once renowned for hosting the Pro Bowl (the National Football League’s annual all-star game at Aloha Stadium in Honolulu for more than 30 years)...more >>


Article | July 18, 2018
Come On Down   

By: Michael Popke

Certain regions of the country are known for many things, but when you think of the Southeast, one phrase immediately comes to mind.


Article | July 18, 2018
By Road or By Trail   

By: Michael Popke

At the 2018 Chuckanut 50K ultra-endurance trail race in March, participants from 20 states and Canada encountered no water stations along the route,...more >>


Article | July 11, 2018
Innovative Line-Calling System Takes Center Stage at Wimbledon   

By: Michael Popke

Tennis isn’t one to jump on the trend bandwagon, so the addition of an electronic line-calling system at Wimbledon – and the subsequent discovery...more >>


Article | July 11, 2018
A Promising Start, Then Silence. What Happened to Colorado Youth Sports Complex Project?   

By: Michael Popke

Why would a 490-acre privately funded sports complex project, hyped as the “Disney World of youth sports,” stall out? More importantly, what...more >>


Article | July 11, 2018
Rough Waters: Two Would-Be Governing Bodies Making Waves About Stand-Up Paddling   

By: Michael Popke

Stand-up paddling, one of the fastest-growing sports worldwide, is at the center of a controversy on who its rightful governing body is. The...more >>


Article | July 11, 2018
New Breed of Youth Sports Complex Comes with Bars, Nail Salons and Workstations   

By: Michael Popke

Times were, soccer parents were hailing as geniuses the planners who put shaded areas near the fields so that they didn’t have to sit in the sun...more >>


Article | July 11, 2018
New FIBA Rules to Provide More Opportunities for Women’s Hoops Tourneys   

By: Michael Popke

Good news for basketball destinations: In an effort to give more teams an opportunity to qualify for the Olympics and World Cup, the International...more >>


Article | July 11, 2018
NFL Introduces Sporting World’s First Fully Digital Ticketing System   

By: Michael Popke

You knew it was coming. Beginning this fall, Ticketmaster will provide the National Football League with the first open-architecture, fully digital...more >>


Article | June 27, 2018
Drone Sports Flying High   

By: Michael Popke

What’s up in the drone world? Its World Cup is on and its appeal is growing. An array of venues, from NFL stadiums to disaster training centers to...more >>


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