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Michael Popke

Michael Popke

Michael Popke is an award-winning journalist with 25 years of professional experience in print and digital media. For 15 years, he was managing editor of Athletic Business, the leading business-to-business magazine and website for athletic, fitness and recreation professionals. He also has coached baseball, basketball and softball, worked as a USA Swimming stroke-and-turn official and is an avid high school sports and aquatics safety supporter. Michael owns Two Lakes Media Group and lives in the Madison, Wisconsin, area.


Article | September 12, 2021
NFL 2021 Numbers Herald a Winning Season   

By: Michael Popke

The NFL has kicked off and indications are good that this year will be one for the ages. Team officials for the Tampa Bay Buccaneers have noted all...more >>


Article | September 11, 2021
Get Ready for a National Youth Sports Bill of Rights   

By: Michael Popke

Athletes everywhere are standing up for their rights. From the college level (hello, NIL) to the gymnasts who came to prominence in the Larry Nassar...more >>


Article | September 10, 2021
Why is High School Football Moving Out of State?   

By: Michael Popke

More away games? Most likely. A number of high school football teams have made headlines recently as they shift away from regularly playing others in...more >>


Article | September 9, 2021
Rodeos Becoming the Cash Cow for Local Communities   

By: Michael Popke

Who knew rodeo was such a cash cow for communities? (Rodeos, that’s who). As we head into fall (the traditional end of the season for those bull...more >>


Case study | September 4, 2021
Olympic City USA Unveils ‘City for Champions’ Venues   

By: Michael Popke

The 2020 Olympics were postponed until this summer, but that didn’t stop Colorado Springs, Colorado (home of the United States Olympic & Paralympic...more >>


Article | August 27, 2021
Triple Play: Horse Racing’s Triple Crown Venues All Bracing for Renovation   

By: Michael Popke

The signature drinks. The hats. The horses. The apparently overwhelming need for renovation. For likely the first time in history, all three venues...more >>


Article | August 24, 2021
Youth Sports Breaking Records as Kids Charge Back Onto Playing Fields   

By: Michael Popke

Here’s some welcome news: Registration numbers for fall youth sports programs are breaking all records. It’s a combination of pent-up demand and...more >>


Article | August 12, 2021
North Carolina High School Athletics Association Under Fire from State   

By: Michael Popke

Anytime a governing body undergoes public scrutiny, there’s the potential for disruption to the sporting events it sanctions. While it’s too...more >>


Article | August 12, 2021
By the Numbers: Paralympic Games   

By: Michael Popke

If you watched the closing ceremonies of the Games in Tokyo, you saw the promo for the Paralympic Games, starting next week. That promo, done by...more >>


Article | July 31, 2021
Police Athletic Leagues Funding Could Mean More Community Sports Events   

By: Michael Popke

Here’s a great way to build use of fields, particularly at the municipal level: make outreach to local police athletic leagues. The presence of...more >>


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