Content Builder

ARTICLE Apr 14, 2025
Iditarod Survives Threats to Future Runnings… for Now
For a while, the question was whether the 2025 version of The Last Great Race on Earth would be the very last. The Iditarod, one of Alaska’s longest-running traditions, was in financial jeopardy. A lo...

ARTICLE Apr 10, 2025
FIFA Women’s World Cup to Make a Return Trip to the USA in 2031
The Women’s World Cup is on its way back to the United States. FIFA has confirmed that the USA will host the event in 2031, with the United Kingdom hosting in 2035. Is it a lock? Well, the USA’s was t...

ARTICLE Apr 10, 2025
No Lifeguard Shortage? Reimagining May Be Key to Staffing Events
One industry expert would like to go on record: There is actually no lifeguard shortage. There is, however, a problem with lifeguard recruitment that requires a reset on the part of destinations and v...

ARTICLE Mar 27, 2025
New IOC President’s Views Likely to Filter Down to Youth Sports Industry
Former Olympic swimmer Kirsty Coventry broke down multiple barriers when she was elected the 10th president of the IOC. At 41, she is the youngest woman and first African to hold the position. Since I...

ARTICLE Mar 27, 2025
Live Rays, Dead Birds and Other Offbeat MLB Factoids
Want a sure sign of spring to distract you from your busted bracket? Major League Baseball has stepped up to the plate. This comes on the heels of an extremely lucrative and well attended spring train...

ARTICLE Mar 27, 2025
State of Stock: The Delicate Balance of Repopulating Fisheries
Fishing tournaments rely on a strong population of aquatic species not only to make tournaments sustainable but to attract amateur anglers and keep them engaged. Stocking, the practice of introducing ...

ARTICLE Mar 13, 2025
Survey Shows More Players Nationwide, Meaning More Business for Events
With more Americans active than ever before, and with participation numbers higher than even 2019, the outlook is very good for the sports tourism industry. That’s the takeaway from the recently publi...

ARTICLE Mar 03, 2025
Major Marathons Collaborating to Support California Fire Relief Efforts
In what is being described as “an unprecedented show of unity,” four major marathons (Boston, New York, Los Angeles and Chicago) are issuing special branded merch with 100 percent of net proceeds goin...

ARTICLE Mar 02, 2025
Hotel Construction is Up. Sports Tourism Should Take a Bow
Hotel construction is up and sports tourism is a big reason. Interesting trends included an uptick in the construction of newer brands and extended-stay properties. But overall, what is being called a...

ARTICLE Mar 02, 2025
Get Your BID On: PSS Girls Labor Day Tournament - Western USA
With the FIFA Club World Cup starting this June and the World Cup itself starting the same month of the following year, it’s looking like soccer is going to have an endless summer. Now’s the chance to...