California

Articles

Offseason Article | March 20, 2019
Investing in Terrain for Cycling, Running and Climbing Means No Off Season for Ski Resorts

By: Mary Helen Sprecher

The announcement that Alterra Mountain Company would invest $181 million across multiple North American destinations might not have been a surprise...   More>>


WorldUrbanGames Article | March 6, 2019
Hosting Shake-Up: L.A. Out as Base for 2019 World Urban Games

By: Mary Helen Sprecher

The last time this happened to a multi-sport event, it was called ‘the worst snub in Olympic history.’ Depending on who you ask, though, this...   More>>


AAF Article | March 6, 2019
What’s Going on With the Alliance of American Football?

By: Michael Popke

The Alliance of American Football’s regular season kicked off in early February and is expected to continue until mid-April. So far, so good. The...   More>>


blank Article | February 28, 2019
Connecting with Great Partners for Long-Term Success

By: Mary Helen Sprecher

A destination can have great venues, excellent amenities and wonderful weather but ultimately, it’s the people you’re working with at the CVB or...   More>>



RedBull

Catch a Wave and Carve a Turn: Red Bull Hosting California Dream Event

March 20, 2019

Red Bull is hosting 300 college students for a day of adventure on March 23rd at Red Bull Switchboard; the ultimate day of California living. more >>


Placer

USA Swimming South West Age Group Regionals Splashes into Placer Valley

March 19, 2019

On March 21-24 the 4th Annual South West Age Group Regionals brings more than 600 youth swimmers to Placer Valley. more >>


AmericaRun

AR50 and AR25 Slated for April

March 18, 2019

The most iconic, historic and second largest 50-mile endurance run in the U.S. is returning for its 40th year. more >>



Ruby

Rugby World Cup Sevens Generates Positive Impact for San Francisco Bay Area

March 4, 2019

Rugby World Cup Sevens 2018 generated both a positive economic and community impact on the San Francisco Bay Area. more >>


Troon

Troon Announces Expansion, Corporate Move

November 12, 2018

To accommodate regional growth interests and opportunities, Troon® has expanded and opened a corporate office in Irvine, California. more >>


Headsweats

Headsweats Renews Partnership with US Trail Running Conference

June 11, 2018

Headsweats has renewed its partnership with the 2018 US Trail Running Conference as the Official Headwear Supplier for attendees. more >>


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