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Standoffs and Let-Downs as World Cup Moves Closer
ARTICLE Mar 05, 2026

Standoffs and Let-Downs as FIFA World Cup Moves Closer

Shakespeare wrote, "The course of true love never did run smooth” and the same can be said of prep for the 2026 FIFA World Cup. One area has cut back on fan festivals amid claims of lackluster match a...
No More Backpedaling as Events and Venues Increasingly Welcome E-Bikes
ARTICLE Mar 05, 2026

No More Backpedaling as Events and Venues Increasingly Welcome E-Bikes

While it doesn’t reach the level of divisiveness that some issues do (ahem, politics!), the subject of the presence of e-bikes in competitions and on venues like trails certainly does cause people to ...
In June, the world comes to the USA’s doorstep to watch the biggest event FIFA has put on to date: The World Cup.
ARTICLE Mar 01, 2026

The Game Plan for When the World Comes to the USA’s Doorstep

In June, the world comes to the USA’s doorstep to watch the biggest event FIFA has put on to date: The World Cup. And it is big, with 48 teams playing 104 matches in 16 host cities across three countr...
Spend some time here getting to know everyone so that when your season really gets hopping, you’ll know exactly who to call.
ARTICLE Mar 01, 2026

Industry Experts Who Can Make All the Difference

One of the biggest challenges in our industry is keeping contact lists updated. As new venues open and as promotions occur, it’s important to know exactly who we need to call in any given destination....
The good news continues for golf.
ARTICLE Mar 01, 2026

Driving Forces: Destinations Put Golf Events on the Right Course

The good news continues for golf. The National Golf Foundation reports that 48.1 million Americans aged 6 and up participated in golf in 2025, with the fastest-growing groups being youths, females and...
Partners add value that extends far beyond financial support.
ARTICLE Mar 01, 2026

Community Partnerships Help Deliver the Win

Successfully leveraging community partnerships for sports events comes down to craftsmanship and forethought. One of the best examples of a good program is Olympic Partners (TOP) Program, created in r...
Padel’s Growth Needs to be Tempered with Responsibility, Say Experts
ARTICLE Feb 05, 2026

Padel’s Growth Needs to be Tempered with Responsibility, Say Experts

Much has been written about padel, heralded as the next big court sport. But there’s a downside and owners need to pay attention. Two men were killed and a third sustained catastrophic injuries while ...
By the Numbers: Super Bowl LX
ARTICLE Jan 27, 2026

By the Numbers: Super Bowl LX

The Super Bowl is measured by the public in yardage and points. But in the sports business world, an entirely different numerical system is in play, such as economic impact (a mind-blowing forecast of...
California Destination Institutes Pickleball Ban. What’s Next?
ARTICLE Jan 08, 2026

California Destination Institutes Pickleball Ban. What’s Next?

With popularity comes scrutiny. Take pickleball. It might be the fastest-growing sport in the USA but not everyone is a fan. Carmel-by-the-Sea on the California coast has become the first city in the ...
t least two World Cup host cities — Houston and Kansas City, Mo. — have seen spikes not only in traveler interest but also in bookings.
ARTICLE Jan 08, 2026

Some World Cup Cities Already Seeing Spikes in Tourist Interest

Some of this summer’s FIFA World Cup destinations are reporting a bump in interest from those who like to travel for sports. Kansas City, Missouri and Houston, in particular, have seen spikes not only...

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No More Backpedaling as Events and Venues Increasingly Welcome E-Bikes

No More Backpedaling as Events and Venues Increasingly Welcome E-Bikes

Article Mar 05, 2026

While it doesn’t reach the level of divisiveness that some issues do (ahem, politics!), the subject of the presence of e-bikes in competitions and on ...

Standoffs and Let-Downs as World Cup Moves Closer
Standoffs and Let-Downs as FIFA World Cup Moves Closer
Article Mar 05, 2026
Partners add value that extends far beyond financial support.
Community Partnerships Help Deliver the Win
Article Mar 01, 2026
In June, the world comes to the USA’s doorstep to watch the biggest event FIFA has put on to date: The World Cup.
The Game Plan for When the World Comes to the USA’s Doorstep
Article Mar 01, 2026
Spend some time here getting to know everyone so that when your season really gets hopping, you’ll know exactly who to call.
Industry Experts Who Can Make All the Difference
Article Mar 01, 2026
More Sports Business

Sports Business