California

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	Article \| March 20, 2019 Investing in Terrain for Cycling, Running and Climbing Means No Off Season for Ski Resorts By: Mary Helen Sprecher The announcement that Alterra Mountain Company would invest $181 million across multiple North American destinations might not have been a surprise... More>>

	Article \| March 6, 2019 Hosting Shake-Up: L.A. Out as Base for 2019 World Urban Games By: Mary Helen Sprecher The last time this happened to a multi-sport event, it was called ‘the worst snub in Olympic history.’ Depending on who you ask, though, this... More>>

	Article \| March 6, 2019 What’s Going on With the Alliance of American Football? By: Michael Popke The Alliance of American Football’s regular season kicked off in early February and is expected to continue until mid-April. So far, so good. The... More>>

	Article \| February 28, 2019 Connecting with Great Partners for Long-Term Success By: Mary Helen Sprecher A destination can have great venues, excellent amenities and wonderful weather but ultimately, it’s the people you’re working with at the CVB or... More>>

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Catch a Wave and Carve a Turn: Red Bull Hosting California Dream Event

March 20, 2019

Red Bull is hosting 300 college students for a day of adventure on March 23rd at Red Bull Switchboard; the ultimate day of California living. more >>

USA Swimming South West Age Group Regionals Splashes into Placer Valley

March 19, 2019

On March 21-24 the 4th Annual South West Age Group Regionals brings more than 600 youth swimmers to Placer Valley. more >>

AR50 and AR25 Slated for April

March 18, 2019

The most iconic, historic and second largest 50-mile endurance run in the U.S. is returning for its 40th year. more >>

More Sports Business

Rugby World Cup Sevens Generates Positive Impact for San Francisco Bay Area

March 4, 2019

Rugby World Cup Sevens 2018 generated both a positive economic and community impact on the San Francisco Bay Area. more >>

Troon Announces Expansion, Corporate Move

November 12, 2018

To accommodate regional growth interests and opportunities, Troon® has expanded and opened a corporate office in Irvine, California. more >>

Headsweats Renews Partnership with US Trail Running Conference

June 11, 2018

Headsweats has renewed its partnership with the 2018 US Trail Running Conference as the Official Headwear Supplier for attendees. more >>

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