Strava 12th Annual Year In Sport Trend Report
Analyzing billions of activities from Strava’s global community alongside survey insights from over 30,000 consumers (users and non-users of Strava), this trend report shows Gen Z is 75 percent more...
White Papers
The Global Wellness Economy: Research and Market Report
New Global Wellness Institute research reveals a wellness market on fire: growing 35 percent since 2019 (6.2 percent annually) and forecast to expand even faster (7.6 percent yearly) through 2029. The...
The Economics of Hosting the Olympic Games
The massive costs and dubious benefits associated with hosting the Olympic Games have led to criticisms about the process for selecting a host city. Many economists have called for reforms to the...
Economic contribution of 2024 Grandma’s Marathon weekend
In 2024, Grandma’s Marathon and events generated $39.4 million in economic activity in and around Duluth, Minnesota. The events created $13.6 million in labor income for the 300 jobs supported by...
Promo Among The Lowest Carbon Impact Advertising Channels
When it comes to the carbon impact of various marketing mediums on events (including sports), there’s an inclination to assume that digital and other intangible forms of advertising would have a...
CIAA Baltimore: Economic Impact Report
From 2022 to 2025, the Central Intercollegiate Athletic Association (CIAA®) Tournament has generated $109 million in total economic impact for Baltimore while driving significant community benefits,...
Outdoor Participation Report
In 2024, the outdoor recreation participant base grew 3% to a record 181.1 million participants, or 58.6 percent of all Americans aged 6 and older. There were significant increases in the number of...
Special Report on Fishing
This study, conducted in collaboration with the Outdoor Foundation, notes participation trends among various dem ographics. It also highlights ongoing challenges for the industry, including high...
New York Road Runners Announce Record-Breaking Economic and Community Impact
New York Road Runners (NYRR) races injected nearly $1B in incremental spending into the New York City economy and the 2024 TCS New York City Marathon’s impact was close to $700 million, including...
New Report Highlights $226.7 Million Visitor Impact of U-M Football
According to this report prepared by Destination Ann Arbor, the 2024 U-M football season generated $226.7 million in direct visitor spending from attendees residing outside Washtenaw County. On...