New Global Wellness Institute research reveals a wellness market on fire: growing 35 percent since 2019 (6.2 percent annually) and forecast to expand even faster (7.6 percent yearly) through 2029. The...
The massive costs and dubious benefits associated with hosting the Olympic Games have led to criticisms about the process for selecting a host city. Many economists have called for reforms to the...
In 2024, Grandma’s Marathon and events generated $39.4 million in economic activity in and around Duluth, Minnesota. The events created $13.6 million in labor income for the 300 jobs supported by...
When it comes to the carbon impact of various marketing mediums on events (including sports), there’s an inclination to assume that digital and other intangible forms of advertising would have a...
From 2022 to 2025, the Central Intercollegiate Athletic Association (CIAA®) Tournament has generated $109 million in total economic impact for Baltimore while driving significant community benefits,...
In 2024, the outdoor recreation participant base grew 3% to a record 181.1 million participants, or 58.6 percent of all Americans aged 6 and older. There were significant increases in the number of...
This study, conducted in collaboration with the Outdoor Foundation, notes participation trends among various dem ographics. It also highlights ongoing challenges for the industry, including high...
New York Road Runners (NYRR) races injected nearly $1B in incremental spending into the New York City economy and the 2024 TCS New York City Marathon’s impact was close to $700 million, including...
According to this report prepared by Destination Ann Arbor, the 2024 U-M football season generated $226.7 million in direct visitor spending from attendees residing outside Washtenaw County. On...
Appalachian Trail through-hikers (defined as those traversing the entire Appalachian Trail from start to finsih) are forming life-long memories this season and, according to the latest data, leaving a...