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ARTICLE Mar 05, 2026
No More Backpedaling as Events and Venues Increasingly Welcome E-Bikes
While it doesn’t reach the level of divisiveness that some issues do (ahem, politics!), the subject of the presence of e-bikes in competitions and on venues like trails certainly does cause people to ...
ARTICLE Mar 01, 2026
Industry Experts Who Can Make All the Difference
One of the biggest challenges in our industry is keeping contact lists updated. As new venues open and as promotions occur, it’s important to know exactly who we need to call in any given destination....
ARTICLE Mar 01, 2026
The Game Plan for When the World Comes to the USA’s Doorstep
In June, the world comes to the USA’s doorstep to watch the biggest event FIFA has put on to date: The World Cup. And it is big, with 48 teams playing 104 matches in 16 host cities across three countr...
ARTICLE Jan 22, 2026
Utah 2034 Leaders: Olympics Won’t be ‘Cut and Paste’ from 2002
With mere days remaining in the countdown to the 2026 Winter Olympics in Milan and Cortina d’Ampezzo, Italy, it’s worth taking a quick look ahead to when the United States hosts the 2034 Games. While ...
ARTICLE Jan 15, 2026
With Younger Athletes and More Females, Triathlon Enters a New Era
IRONMAN might be one of the largest and most recognizable brands in the event market but that doesn’t mean it’s static. The organization closed out the year with a report showing the number of athlete...
ARTICLE Jan 08, 2026
Some World Cup Cities Already Seeing Spikes in Tourist Interest
Some of this summer’s FIFA World Cup destinations are reporting a bump in interest from those who like to travel for sports. Kansas City, Missouri and Houston, in particular, have seen spikes not only...
ARTICLE Jan 01, 2026
Another Path to Success
Across the country, cities have added to their inventories of venues, improved upon existing facilities and partnered with colleges and universities to gain new leverage in an increasingly competitive...
ARTICLE Dec 04, 2025
Report: Hotel Challenges in Attracting Visitors for World Cup Stays
As the 2026 World Cup approaches, the U.S. hotel sector is seeing soaring rates but also challenges from declining international travel and new visa fees. Hotel occupancy remains low as many fans wait...
ARTICLE Nov 20, 2025
Not Their First Rodeo: Women Buck Tradition, Riding Bulls and Broncs
Remember when women were the rodeo queens, watching from the sidelines as men rode and roped? Those stereotypes are riding off into the sunset as the female power in rodeo increasingly becomes evident...
ARTICLE Nov 20, 2025
New Survey Data Illustrates Budgeting Challenges Faced by Event Owners
Recently, potential runners at the Lululemon SeaWheeze Half Marathon gaped in open-mouthed shock at the registration price of $320 Canadian (about $235 in the U.S.), making it one of the most expensiv...
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