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ARTICLE Jan 08, 2026
Some World Cup Cities Already Seeing Spikes in Tourist Interest
Some of this summer’s FIFA World Cup destinations are reporting a bump in interest from those who like to travel for sports. Houston and Kansas City, Missouri, in particular, have seen spikes not only...
ARTICLE Jan 08, 2026
With Younger Athletes and More Females, Triathlon Enters a New Era
IRONMAN might be one of the largest and most recognizable brands in the event market but that doesn’t mean it’s static. The organization closed out the year with a report showing the number of athlete...
ARTICLE Jan 01, 2026
Another Path to Success
Across the country, cities have added to their inventories of venues, improved upon existing facilities and partnered with colleges and universities to gain new leverage in an increasingly competitive...
ARTICLE Dec 04, 2025
Report: Hotel Challenges in Attracting Visitors for World Cup Stays
As the 2026 World Cup approaches, the U.S. hotel sector is seeing soaring rates but also challenges from declining international travel and new visa fees. Hotel occupancy remains low as many fans wait...
ARTICLE Nov 20, 2025
Not Their First Rodeo: Women Buck Tradition, Riding Bulls and Broncs
Remember when women were the rodeo queens, watching from the sidelines as men rode and roped? Those stereotypes are riding off into the sunset as the female power in rodeo increasingly becomes evident...
ARTICLE Nov 20, 2025
New Survey Data Illustrates Budgeting Challenges Faced by Event Owners
Recently, potential runners at the Lululemon SeaWheeze Half Marathon gaped in open-mouthed shock at the registration price of $320 Canadian (about $235 in the U.S.), making it one of the most expensiv...
ARTICLE Nov 20, 2025
Following Health Incidents, Cold Plunges Could be in Hot Water
Are cold plunges in hot water? Maybe. In Illinois, a bill is closer to becoming law; if passed, fitness facilities and other places that offer cold plunges could be subject to more regulations and tra...
ARTICLE Oct 23, 2025
Anger Kicking In Over High World Cup Ticket Prices
When 2026 FIFA World Cup tickets went on sale, many U.S.-based fans no doubt felt penalty-kicked in the gut by the prices. While FIFA had originally claimed seats would cost as little as $60, fans fou...
ARTICLE Oct 09, 2025
As FIFA Counts Down to 2026, Host Cities Wind Up the Spin Cycle
FIFA is counting down to the 2026 World Cup and accordingly, and host cities across the U.S. and Canada are ramping up their awareness campaigns. From recruiting volunteers to soliciting sponsors and ...
ARTICLE Sep 11, 2025
Lower than Expected Hurricane Risk Brings Good News to Event Owners
Here’s some good news for event owners who have fall dates. Following an unusually quiet stretch across the Atlantic basin during the climatological peak period of tropical activity, AccuWeather® hurr...
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