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ARTICLE May 01, 2026
Destinations That Go to the Head of the Class
If you’re looking for the all-American sports experience, it’s hard to turn away from all that a college town can offer, like excellent venues, plentiful accommodations, a variety of restaurants, fun,...
ARTICLE May 01, 2026
Crafting Internships: A Case Study
Want to start an internship program but don’t have a blueprint? Here is a case study from a sports destination eager to share its experiences. At Auburn-Opelika Tourism, internships are not observatio...
ARTICLE May 01, 2026
Sports & Fitness Industry Association
The Sports & Fitness Industry Association (SFIA) is the trade association for sporting goods and fitness brands, manufacturers, retailers, governing bodies and sports leagues in the industry. It track...
ARTICLE Apr 30, 2026
Surf Wars End with USA Surfing as Governing Body for Olympic Pipeline
Following an often contentious process involving USA Surfing and U.S. Ski & Snowboard, the U.S. Olympic & Paralympic Committee (USOPC) certified USA Surfing on April 15 as the national governing body ...
ARTICLE Apr 16, 2026
In Fort Wayne, Lawn Bowling Green Coming Together
A little over a year ago, Fort Wayne Curling Club announced its newest big initiative for when the ice melted: the Fort Wayne Lawn Bowls Club and with it, a regulation bowling green. Now, with 75 perc...
ARTICLE Apr 16, 2026
Manufacturers’ Sales Provide a Crystal Ball View for Tournament Industry
Read between the lines of the newest research from the Sports & Fitness Industry Association and you’ll see where the sports economy is booming — and by extension, the places where event owners are li...
ARTICLE Apr 02, 2026
Event Owners Can Take Heart from Spring Forecast with Lower Tornado Risk
The long-range weather forecast for this spring is in and it should be reassuring to owners with sports events planned for areas in the Midwest: fewer tornadoes are anticipated. However, other events,...
ARTICLE Apr 02, 2026
SFIA Topline Report Arrives With Good Tidings for Sports Event Industry
The Sports & Fitness Industry Association just sent down a crystal ball view of the youth (and hey, adult too) sports industry and the news is good. Team sports are continuing to grow, as are fitness ...
ARTICLE Apr 02, 2026
Earlier, Wetter Spring Wreaks Havoc on Western Winter Sports Events
Late winter at Western ski resorts is generally filled with events designed to make the most of the last few weeks of snow. Some are competitive and others are recreational but they all aim to boost e...
ARTICLE Mar 19, 2026
Curling Clubs Report Renewed Interest in Wake of USA’s Historic Olympics
One of the (very many) feel-good stories to come out of the recent Winter Olympics was Team USA’s first-ever medal in mixed doubles curling, which included the storyline of the oldest-ever American wo...
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