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ARTICLE Jul 11, 2026
Event Owners Stand to Gain as IOC Adds New Sports to Winter Games
While everyone was busy watching the FIFA World Cup, the IOC quietly added two disciplines to the Olympic program, and both stand to benefit event owners. Synchronized skating and freeriding (in both ...

ARTICLE Jul 09, 2026
Trade and Vo-Tech Colleges Using Sports Programs to Stay Competitive
Increasingly, trade and vocational schools are looking a lot more like four-year DI universities, with clubs, study-abroad opportunities — and robust sports programs. And they are using sports not jus...

ARTICLE Jul 09, 2026
The Changing Role of Branded Merch
Branded merchandise has evolved from giveaway to strategic communications channel, creating connection and recognition. Swag and souvenirs at sports events are no exception. So how have shirts, bobble...

ARTICLE Jul 01, 2026
Playing Outside the Lines
Baseball, softball, basketball, lacrosse — they’re all great. But many destinations have been rolling out the welcome mat for other sports. Some of these you’ll have heard of (like Strongman and dock ...

ARTICLE Jul 01, 2026
The Partnerships Behind, Safe Successful Sporting Events
A great sports event is measured by more than competition. Relationships need to be not just between destinations and event owners but those that include emergency management officials, city represent...

ARTICLE Jul 01, 2026
Factors to Consider When Selecting a Host City
The selection of a host city requires the alignment of a number of forces with the priorities of the rights holder; these forces include infrastructure, financial capacity and political support. This ...

ARTICLE Jun 11, 2026
Youth Sports Implementing (With Uneven Success) Coach Background Checks
Nationwide, youth sports organizations are grappling with the sudden reality of needing to do background checks on coaches and other key personnel. And judging by some recent reports, some groups have...

ARTICLE Jun 11, 2026
Nominate Now: SDM’s Champions of Economic Impact Awards Program
We already know that sports tourism is a nearly $275 billion industry. We also know that everyone reading this has helped build that number. Don’t you want some recognition for your part in it? SDM is...

ARTICLE Jun 01, 2026
The Sport & Social Industry Association
There’s a fast-growing sector in the sports events market and it isn’t youth, although it’s made up of athletes who used to fall into that category: Adult leagues with regular programming in everythin...

ARTICLE May 28, 2026
New NCAA Ice Hockey Throat Protection Rule Could Hit Events As Soon As Fall
The wheels of college sports rules turn slowly but they do, in fact, turn. NCAA ice hockey rules committee members representing DI and DIII men and women are considering a requirement for cut-resistan...
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