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ARTICLE Jul 23, 2026
Developers Eye Closed Colleges as Potential Sports Tourism Destinations
As the sports tournament industry grows, so does the need for places to host those tournaments. And in landlocked areas, developers have found a go-to target: Small colleges that have thrown in the to...

ARTICLE Jul 23, 2026
New Initiative Seeks to Help Sports Team Captains Become Civic Leaders
The next generation of community leaders around the country might just be the starting quarterbacks or state champion swimmers at high schools. At least that’s the goal of organizers of a new national...

ARTICLE Jul 23, 2026
Challenge: Sustaining World Cup-Driven Growth of Youth Soccer
No surprise here: Youth soccer programs across the U.S. are reporting a clear bump in interest, registrations and visibility. Of course, the next question will be whether that boom is sustainable now ...

ARTICLE Jul 23, 2026
Inside The Rise of Fitness Competitions for Adults
According to research, Americans are investing more in their health and engaging more with fitness, nutrition and sports than ever. At the same time, there has been a marked increase around fitness co...

ARTICLE Jul 09, 2026
The Changing Role of Branded Merch
Branded merchandise has evolved from giveaway to strategic communications channel, creating connection and recognition. Swag and souvenirs at sports events are no exception. So how have shirts, bobble...

ARTICLE Jul 09, 2026
Trade and Vo-Tech Colleges Using Sports Programs to Stay Competitive
Increasingly, trade and vocational schools are looking a lot more like four-year DI universities, with clubs, study-abroad opportunities — and robust sports programs. And they are using sports not jus...

ARTICLE Jul 01, 2026
Destinations Becoming Economic Heavy Hitters with Combat Sports
Combat sports, including boxing, wrestling and martial arts, are experiencing huge participation growth. Additionally, the reach of these disciplines is now extending into adapted sports. Combine this...
ARTICLE Jul 01, 2026
Cheer's Big Year
The past year has been one of the most significant in the history of cheer and STUNT. From new collegiate opportunities and growing international participation to professional opportunities and athlet...

ARTICLE Jul 01, 2026
Bassmaster
Bassmaster is the most widely recognized brand within competitive bass fishing. The organization has a global membership and produces competitive tournament trails and events, including the Bassmaster...

ARTICLE Jul 01, 2026
Sun-Drenched and Sports-Rich, the Southeast Reigns
From competitions framed against sun-drenched coastlines and scenic mountain vistas to vibrant cities rich in history, culture and hospitality, the Southeast region continues to be one of America’s mo...
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