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ARTICLE Aug 06, 2026
County Fairs Round Up Economic Impact and Serve as Gateway to Rodeo
It’s county fair season, meaning corn dogs, rides — and a whole lot of economic impact. The exact amount varies but in one area, the impact was more than $300 million. Additionally, fairs generate ren...

ARTICLE Aug 06, 2026
As Preseason Practice Starts, Heat Safety Concerns Take Center Field
As student athletes head back to fields and gyms, heat safety is an enormous concern. The NFHS also has distributed more than 5,000 Web Bulb Globe Temperature (WGBT) devices to schools around the coun...

ARTICLE Aug 06, 2026
Bare-Knuckle Boxing Punching Above its Weight Class to Gain Traction
Just a year ago, bare-knuckle boxing was officially incorporated as a discipline by the International Boxing Association (IBA). Since then, its growth has been nothing short of phenomenal. It’s sellin...

ARTICLE Jul 23, 2026
Inside The Rise of Fitness Competitions for Adults
According to research, Americans are investing more in their health and engaging more with fitness, nutrition and sports than ever. At the same time, there has been a marked increase around fitness co...

ARTICLE Jul 23, 2026
Developers Eye Closed Colleges as Potential Sports Tourism Destinations
As the sports tournament industry grows, so does the need for places to host those tournaments. And in landlocked areas, developers have found a go-to target: Small colleges that have thrown in the to...

ARTICLE Jul 23, 2026
New Initiative Seeks to Help Sports Team Captains Become Civic Leaders
The next generation of community leaders around the country might just be the starting quarterbacks or state champion swimmers at high schools. At least that’s the goal of organizers of a new national...

ARTICLE Jul 23, 2026
Challenge: Sustaining World Cup-Driven Growth of Youth Soccer
No surprise here: Youth soccer programs across the U.S. are reporting a clear bump in interest, registrations and visibility. Of course, the next question will be whether that boom is sustainable now ...

ARTICLE Jul 09, 2026
Trade and Vo-Tech Colleges Using Sports Programs to Stay Competitive
Increasingly, trade and vocational schools are looking a lot more like four-year DI universities, with clubs, study-abroad opportunities — and robust sports programs. And they are using sports not jus...

ARTICLE Jul 09, 2026
The Changing Role of Branded Merch
Branded merchandise has evolved from giveaway to strategic communications channel, creating connection and recognition. Swag and souvenirs at sports events are no exception. So how have shirts, bobble...

ARTICLE Jul 01, 2026
Playing Outside the Lines
Baseball, softball, basketball, lacrosse — they’re all great. But many destinations have been rolling out the welcome mat for other sports. Some of these you’ll have heard of (like Strongman and dock ...
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