While everyone was busy watching the FIFA World Cup, the IOC quietly added two disciplines to the Olympic program, and both stand to benefit event owners. Synchronized skating and freeriding (in both ...
Branded merchandise has evolved from giveaway to strategic communications channel, creating connection and recognition. Swag and souvenirs at sports events are no exception. So how have shirts, bobble...
Increasingly, trade and vocational schools are looking a lot more like four-year DI universities, with clubs, study-abroad opportunities — and robust sports programs. And they are using sports not jus...
The selection of a host city requires the alignment of a number of forces with the priorities of the rights holder; these forces include infrastructure, financial capacity and political support. This ...
A great sports event is measured by more than competition. Relationships need to be not just between destinations and event owners but those that include emergency management officials, city represent...
Baseball, softball, basketball, lacrosse — they’re all great. But many destinations have been rolling out the welcome mat for other sports. Some of these you’ll have heard of (like Strongman and dock ...
Few organized sports and recreation events are as accessible to such a broad swath of the population as running. Whether on a road or trail, or whether an athlete has the added challenges of water and...
In addition to sharing industry knowledge and contributing to education, internship programs can help build a staff, provided they are set up well. This article contains an inside view from both an in...
While it’s an accepted fact that pickleball is skewing younger and younger (even Gen Z participation is growing), this summer has brought a wake-up call about just how young the newest players are: Ke...
Nationwide, youth sports organizations are grappling with the sudden reality of needing to do background checks on coaches and other key personnel. And judging by some recent reports, some groups have...
We already know that sports tourism is a nearly $275 billion industry. We also know that everyone reading this has helped build that number. Don’t you want some recognition for your part in it? SDM is...
Visit Knoxville announced its partnership with UT Medical on an Iris Program initiative helping to “Make Visibility Possible” at key events for participants who voluntarily opt-in.
USRowing is excited to announce a new partnership with goodr, the bold sunglasses brand focused on creating functional and affordable active eyewear for anyone. The agreement runs through the LA28 Oly...
