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ARTICLE Jan 08, 2026
Pillow Fight Championship
Pillow Fight Championship is the world’s first professional pillow fighting league featuring athletes engaging in intense, fast-paced and all ages-friendly combat. It has been credited for being a saf...
ARTICLE Jan 08, 2026
Florida Eyes a Spot at the Bidding Table for the 2040 Summer Olympics
Florida has hosted the Super Bowl. This summer, it will host World Cup action. And year after year, it’s one of the epicenters of spring training for Major League Baseball. So what’s the next goal? We...
ARTICLE Jan 08, 2026
Esports and Hyrox Competition Cruises are Part of a New Wave
We already know that drinking at sports events is decreasing but cruise lines (where open bars and all-you-can-eat buffets have long beckoned guests) are now hosting sports-cations where enthusiasts c...
ARTICLE Jan 08, 2026
With Younger Athletes and More Females, Triathlon Enters a New Era
IRONMAN might be one of the largest and most recognizable brands in the event market but that doesn’t mean it’s static. The organization closed out the year with a report showing the number of athlete...
ARTICLE Jan 01, 2026
Ready, Willing and Able to Accommodate
Nationwide, destinations, rights holders and event owners are tapping into local resources like hospitals, universities and nonprofit organizations to help bring more adaptive sports and recreation ev...
ARTICLE Jan 01, 2026
Taking the Market by Storm
The Northeast region offers plenty of competitive advantages for all sports event planners, with a wealth of venues and plenty of connectivity, as well as attractions and accommodations galore. A four...
ARTICLE Jan 01, 2026
Another Path to Success
Across the country, cities have added to their inventories of venues, improved upon existing facilities and partnered with colleges and universities to gain new leverage in an increasingly competitive...
ARTICLE Jan 01, 2026
Swag to Riches: The Benefit of Having the Right Promotional Items
It’s a rare sports event where an athlete doesn’t walk away with something, whether that is a T-shirt, a water bottle or a pair of socks Even a hat or a string backpack can be a part of the experience...
ARTICLE Dec 04, 2025
With Athlete Privacy a Growing Concern, Wearable Tech in the Spotlight
Wearable technology, recently listed among the top fitness trends, just might be one of the biggest privacy risks out there, say lawmakers, who would like to see the data regulated under HIPAA since m...
ARTICLE Dec 04, 2025
New York City Marathon Named World’s Most Valuable Marathon Brand
What’s the most valuable marathon brand? Oddly, not Boston but the New York City Marathon, according to a recent study. The event is valued at $292 million for extensive and diverse revenue streams, s...
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