West-South Central


US_HL

USHL Announces Fall Youth Classic Tournaments for 2018

September 21, 2018

The USHL announced the full schedule and teams participating in the 2018 DICK'S Sporting Goods USHL Fall Classic Youth Tournaments. more >>


LittleRockMarathon

Little Rock Half Marathon Releases Details of Event

September 19, 2018

The 17th Annual Little Rock Marathon Race Weekend, presented by the Arkansas Democrat-Gazette, will be held March 2 – 4. more >>


US_YouthSoccer

US Youth Soccer Announces Additional Conferences in New National Leagues Structure

September 5, 2018

US Youth Soccer is pleased to announce an additional five conferences in the new US Youth Soccer National Leagues Program. more >>


CottonBowl

Dallas to Host Cotton Bowl Stadium Prep Showcase

September 4, 2018

The 3rd Annual Cotton Bowl Stadium Prep Showcase comes to Dallas' historic Cotton Bowl Stadium on September 7th and 8th. more >>



UnderArmour

Under Armour Returns as Presenting Sponsor of Austin Marathon

September 24, 2018

High Five Events announced Under Armour Inc. has returned as the presenting sponsor of the Austin Marathon. more >>


3M

3Mgives Names Austin Youth River Watch Beneficiary of 2019 3M Half Marathon

September 10, 2018

3Mgives has selected Austin Youth River Watch (AYRW) as the beneficiary of the 2019 3M Half Marathon. more >>


HighFive

2018 Austin Marathon Contributes $37.5 Million to Austin Economy

August 20, 2018

High Five Events proudly announces that the Austin Marathon® injected $37.5 million into the Austin economy during race weekend. more >>


Zurich

Zurich Insurance extends sponsorship of Zurich Classic of New Orleans through 2026

June 18, 2018

Zurich Insurance is renewing its sponsorship of the Zurich Classic of New Orleans through 2026. more >>



RoundRock

Top 5 Reasons to Bring Your Tournament to Round Rock

September 5, 2018

As the Sports Capital of Texas, Round Rock holds a reputation for being a sports tourism hot spot. There are all kinds of reasons to bring your... more >>


RoundRock

Round Rock Is The Sports Capital Of Texas!

August 8, 2018

They say everything is bigger in Texas, and sports are no exception! Round Rock has made a name for itself as the Sports Capital of Texas, playing... more >>


Laredo

Pack Up the Teams and Head on Down to Laredo, Texas!

July 11, 2018

Want a destination for sports but one that also lends itself to a perfect blend of culture, language, culinary influences and ambiance? Look deep... more >>


Odessa

Odessa, Texas: The Home of Friday Night Lights Welcomes New Addition to the Football Family

June 27, 2018

The Permian Basin, an oil-rich area, brings thousands to work in the field. But the community and its passion for sports convinces them to stay. Get... more >>


Athens

Looking for a New Destination for Your Youth Baseball Tournament?

June 13, 2018

Located in the charming town of Athens, known as the “gateway to East Texas,” Coleman Park is the destination for youth baseball in Athens,... more >>


Destination Spotlights

blank Case study | September 14, 2018
Discover the Unexpected: El Paso   

By: Mary Helen Sprecher

You may think you know El Paso. You may even have been to El Paso. But Brooke Underwood, director of convention development for Destination El Paso,... More>>


blank Case study | July 17, 2018
Conway, Arkansas: Sports at Its Heart   

By: Peter Francesconi

More than 125 years ago, business leaders in Conway, Arkansas, wanted to grow the local economy, so they created a strategy to attract institutions... More>>


blank Case study | May 30, 2018
Lincoln Boosts its Sports Presence   

By: Michael Popke

Lincoln, Nebraska, took another major step forward in its evolution as a sports tourism mecca in April. That’s when the popular Speedway Village... More>>


White Papers

superbowl Whitepaper | July 1, 2016
2013 Super Bowl Visitor Study and Economic Impact   

During the week prior to the big game in 2013, there was a substantial economic impact in the New Orleans metro area. More>>


SageLogo Whitepaper | January 2, 2014
Effect of the 2011 World Cup on Soccer League Attendance   

The dramatic play of the American team in the 2011 Women’s World Cup tournament brought increased attendance to women’s soccer in the U.S. More>>


NCAABall Whitepaper | November 1, 2013
NCAA Sports Participation Trending Up   

Participation rates continue to rise as the number of student-athletes competing in NCAA sports reaches more than 463,000. More>>


SFIA Whitepaper | October 1, 2013
SFIA Report: The Journey of Sports Participation in America   

A report from the Sports Fitness Industry Association detailing sports participation in the U.S. and the resulting economic impact. More>>



Print

Articles

CMSA Article | September 19, 2018
Inside Events: Cowboy Mounted Shooting Association

By: Mary Helen Sprecher

It’s the equestrian discipline that combines horsemanship and marksmanship – with a healthy dose of historical accuracy. Cowboy mounted shooting...   More>>


blank Article | September 14, 2018
Wide Open Spaces

By: Michael Popke

Within the United States, the Southwest and Pacific Coast regions cover tremendous swaths of territory. States such as Washington, Oregon,...   More>>


blank Article | September 14, 2018
Gymnastics Takes Flight

By: Tracey Schelmetic

Gymnastics is seemingly impervious to the ever-changing popularity curves in the economy. Clubs across the country are flourishing and the sport...   More>>


blank Article | September 14, 2018
Swinging Into Action

By: Peter Francesconi

Softball has had some swings and misses lately, having been dropped from the Olympics for 2012 and 2016. Now, though, with the sport reinstated in...   More>>



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