West-South Central


AustinMarathon

Austin Marathon Officials Release New Details of Event

January 23, 2019

The Austin Marathon presented by Under Armour, scheduled for Sunday, February 17, 2019, in downtown Austin, has released new details. more >>


NAIA

NAIA Men’s & Women’s Indoor Track & Field Championship Host Bids Extended

January 21, 2019

The NAIA has announced the extension of its men's and women's indoor track & field championship deadline for bids from possible hosts. more >>


3MHalf

3M Half Marathon Boasting Largest Field Ever

January 18, 2019

The 25th annual 3M Half Marathon presented by Under Armour lines up on January 20th with thousands of runners. more >>


SanAntonioSports

San Antonio Sports to Host 50th Anniversary of US Masters Swimming

January 15, 2019

U.S. Masters Swimming celebrates its 50th anniversary with the 2020 USMS Spring National Championship on April 23-26 in San Antonio, Texas. more >>



AscensionSeton

Ascension Seton to be Title Sponsor of 2019 Austin Marathon

January 21, 2019

High Five Events is excited to announce Ascension Seton as the title sponsor of the Austin Marathon. more >>


UnderArmour

Under Armour Returns as Presenting Sponsor of Austin Marathon

September 24, 2018

High Five Events announced Under Armour Inc. has returned as the presenting sponsor of the Austin Marathon. more >>


3M

3Mgives Names Austin Youth River Watch Beneficiary of 2019 3M Half Marathon

September 10, 2018

3Mgives has selected Austin Youth River Watch (AYRW) as the beneficiary of the 2019 3M Half Marathon. more >>


HighFive

2018 Austin Marathon Contributes $37.5 Million to Austin Economy

August 20, 2018

High Five Events proudly announces that the Austin Marathon® injected $37.5 million into the Austin economy during race weekend. more >>



RoundRock

Top 5 Reasons to Bring Your Tournament to Round Rock

September 5, 2018

As the Sports Capital of Texas, Round Rock holds a reputation for being a sports tourism hot spot. There are all kinds of reasons to bring your... more >>


RoundRock

Round Rock Is The Sports Capital Of Texas!

August 8, 2018

They say everything is bigger in Texas, and sports are no exception! Round Rock has made a name for itself as the Sports Capital of Texas, playing... more >>


Laredo

Pack Up the Teams and Head on Down to Laredo, Texas!

July 11, 2018

Want a destination for sports but one that also lends itself to a perfect blend of culture, language, culinary influences and ambiance? Look deep... more >>


Odessa

Odessa, Texas: The Home of Friday Night Lights Welcomes New Addition to the Football Family

June 27, 2018

The Permian Basin, an oil-rich area, brings thousands to work in the field. But the community and its passion for sports convinces them to stay. Get... more >>


Athens

Looking for a New Destination for Your Youth Baseball Tournament?

June 13, 2018

Located in the charming town of Athens, known as the “gateway to East Texas,” Coleman Park is the destination for youth baseball in Athens,... more >>


Destination Spotlights

blank Case study | November 13, 2018
Bolstering Success in a Burgeoning Destination   

By: Michael Popke

To say that Speedway Village — a massive privately-owned indoor and outdoor sports complex that added more components in early 2018 — has... More>>


blank Case study | September 14, 2018
Discover the Unexpected: El Paso   

By: Mary Helen Sprecher

You may think you know El Paso. You may even have been to El Paso. But Brooke Underwood, director of convention development for Destination El Paso,... More>>


blank Case study | July 17, 2018
Conway, Arkansas: Sports at Its Heart   

By: Peter Francesconi

More than 125 years ago, business leaders in Conway, Arkansas, wanted to grow the local economy, so they created a strategy to attract institutions... More>>


White Papers

superbowl Whitepaper | July 1, 2016
2013 Super Bowl Visitor Study and Economic Impact   

During the week prior to the big game in 2013, there was a substantial economic impact in the New Orleans metro area. More>>


SageLogo Whitepaper | January 2, 2014
Effect of the 2011 World Cup on Soccer League Attendance   

The dramatic play of the American team in the 2011 Women’s World Cup tournament brought increased attendance to women’s soccer in the U.S. More>>


NCAABall Whitepaper | November 1, 2013
NCAA Sports Participation Trending Up   

Participation rates continue to rise as the number of student-athletes competing in NCAA sports reaches more than 463,000. More>>


SFIA Whitepaper | October 1, 2013
SFIA Report: The Journey of Sports Participation in America   

A report from the Sports Fitness Industry Association detailing sports participation in the U.S. and the resulting economic impact. More>>



Print

Articles

IceHockey Article | January 23, 2019
How a Warm-Weather City Landed the (Outdoor) NHL Winter Classic

By: Michael Popke

In 2020, the NHL Winter Classic, a New Year’s Day tradition involving an outdoor game, lands in Dallas, in the Cotton Bowl Stadium. And even though...   More>>


NCCGA Article | January 9, 2019
College Golf Could Serve as Launchpad for the PGA TOUR

By: Mary Helen Sprecher

It’s a game-changer. Rights holders putting on collegiate golf tournaments may find their events gaining a whole new level of importance. At least...   More>>


blank Article | December 28, 2018
A Change of Venue

By: Mary Helen Sprecher

Sometimes, we just need a change of scenery. In a new place, under new conditions, event owners and rights holders are often able to put a new spin...   More>>


blank Article | December 27, 2018
Cold As Ice

By: Michael Popke

In winter sports, change is coming. As significant snowfall seemingly becomes less of a sure thing every year, many alternatives – including some...   More>>



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