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ARTICLE Jan 08, 2026
With Younger Athletes and More Females, Triathlon Enters a New Era
IRONMAN might be one of the largest and most recognizable brands in the event market but that doesn’t mean it’s static. The organization closed out the year with a report showing the number of athlete...
ARTICLE Jan 08, 2026
Some World Cup Cities Already Seeing Spikes in Tourist Interest
Some of this summer’s FIFA World Cup destinations are reporting a bump in interest from those who like to travel for sports. Houston and Kansas City, Missouri, in particular, have seen spikes not only...
ARTICLE Jan 08, 2026
The Next Generation of F1 Stars Lining Up on Go-Kart Tracks Nationwide
NASCAR gets a lot of love, a lot of tailgating and a lot of attention here in the USA. Formula One, not so much; many races have struggled to survive, even in sports destinations. But the discipline h...
ARTICLE Jan 01, 2026
Ready, Willing and Able to Accommodate
Nationwide, destinations, rights holders and event owners are tapping into local resources like hospitals, universities and nonprofit organizations to help bring more adaptive sports and recreation ev...
ARTICLE Jan 01, 2026
In the Zone
Among team sports, basketball has continued to be a leader in participation. Data from the Sports & Fitness Industry Association’s 2025 Participation Report shows 31.9 million U.S. participants ages s...
ARTICLE Jan 01, 2026
Another Path to Success
Across the country, cities have added to their inventories of venues, improved upon existing facilities and partnered with colleges and universities to gain new leverage in an increasingly competitive...
ARTICLE Dec 04, 2025
A “Bookend Winter” Forecast Could Help Strategically Scheduled Sports
Winter sports events that take place outdoors could see some reliably good conditions – for a change. AccuWeather® long-range experts say the best skiing and snowboarding conditions are expected durin...
ARTICLE Dec 04, 2025
Report: Hotel Challenges in Attracting Visitors for World Cup Stays
As the 2026 World Cup approaches, the U.S. hotel sector is seeing soaring rates but also challenges from declining international travel and new visa fees. Hotel occupancy remains low as many fans wait...
ARTICLE Nov 23, 2025
Frisco: Sports City USA
Game recognizes game. Everyone has heard the expression and those who work in sports understand it. And for Frisco, Texas, the creation of the Sports City, USA brand was the ultimate expression of gam...
ARTICLE Nov 22, 2025
Equine Virus Upending Events
An outbreak of Equine Herpesvirus-1, a highly contagious and often deadly infection affecting horses, is taking a toll on competitive events. Some rodeos have been cancelled and others have moved to e...
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