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With Younger Athletes and More Females, Triathlon Enters a New Era
ARTICLE Jan 15, 2026

With Younger Athletes and More Females, Triathlon Enters a New Era

IRONMAN might be one of the largest and most recognizable brands in the event market but that doesn’t mean it’s static. The organization closed out the year with a report showing the number of athlete...
t least two World Cup host cities — Houston and Kansas City, Mo. — have seen spikes not only in traveler interest but also in bookings.
ARTICLE Jan 08, 2026

Some World Cup Cities Already Seeing Spikes in Tourist Interest

Some of this summer’s FIFA World Cup destinations are reporting a bump in interest from those who like to travel for sports. Kansas City, Missouri and Houston, in particular, have seen spikes not only...
The Next Generation of F1 Stars Lining Up on Go-Kart Tracks Nationwide
ARTICLE Jan 08, 2026

The Next Generation of F1 Stars Lining Up on USA's Go-Kart Tracks

NASCAR gets a lot of love, a lot of tailgating and a lot of attention here in the USA. Formula 1, not so much; many races have struggled to survive, even in sports destinations. But the discipline has...
Another Path to Success
ARTICLE Jan 01, 2026

Another Path to Success

Across the country, cities have added to their inventories of venues, improved upon existing facilities and partnered with colleges and universities to gain new leverage in an increasingly competitive...
Basketball Bringing Destinations Nothing But Net
ARTICLE Jan 01, 2026

In the Zone: Basketball Bringing Destinations Nothing But Net

Among team sports, basketball has continued to be a leader in participation. Data from the Sports & Fitness Industry Association’s 2025 Participation Report shows 31.9 million U.S. participants ages s...
Report: Hotel Challenges in Attracting Visitors for World Cup Stays
ARTICLE Dec 04, 2025

Report: Hotel Challenges in Attracting Visitors for World Cup Stays

As the 2026 World Cup approaches, the U.S. hotel sector is seeing soaring rates but also challenges from declining international travel and new visa fees. Hotel occupancy remains low as many fans wait...
Frisco: Sports City USA
ARTICLE Nov 23, 2025

Frisco: Sports City USA

Game recognizes game. Everyone has heard the expression and those who work in sports understand it. And for Frisco, Texas, the creation of the Sports City, USA brand was the ultimate expression of gam...
Equine Virus Upending Events
ARTICLE Nov 22, 2025

Equine Virus Upending Events

An outbreak of Equine Herpesvirus-1, a highly contagious and often deadly infection affecting horses, is taking a toll on competitive events. Some rodeos have been cancelled and others have moved to e...
Not Their First Rodeo: Women Buck Tradition, Riding Bulls and Broncs
ARTICLE Nov 20, 2025

Not Their First Rodeo: Women Buck Tradition, Riding Bulls and Broncs

Remember when women were the rodeo queens, watching from the sidelines as men rode and roped? Those stereotypes are riding off into the sunset as the female power in rodeo increasingly becomes evident...
USA Artistic Swimming
ARTICLE Nov 01, 2025

USA Artistic Swimming

USA Artistic Swimming, the national governing body, has had much to celebrate. The USA won the silver medal in the team artistic swimming event at the Paris 2024 Olympics, ending a two-decade-long med...

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Corpus Christi Sports Commission

Corpus Christi Sports Commission

Play Portland - The Best of South Texas

Play Portland - The Best of South Texas

Lubbock Competes for Sports Tournaments with Premier Athletic Complex

Lubbock Competes for Sports Tournaments with Premier Athletic Complex

Meet Your Sports Goals in Ann Arbor

Meet Your Sports Goals in Ann Arbor

Birmingham’s Sports Resume Speaks Volumes

Birmingham’s Sports Resume Speaks Volumes

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With Younger Athletes and More Females, Triathlon Enters a New Era

With Younger Athletes and More Females, Triathlon Enters a New Era

Article Jan 15, 2026

IRONMAN might be one of the largest and most recognizable brands in the event market but that doesn’t mean it’s static. The organization closed out th...

t least two World Cup host cities — Houston and Kansas City, Mo. — have seen spikes not only in traveler interest but also in bookings.
Some World Cup Cities Already Seeing Spikes in Tourist Interest
Article Jan 08, 2026
The Next Generation of F1 Stars Lining Up on Go-Kart Tracks Nationwide
The Next Generation of F1 Stars Lining Up on USA's Go-Kart Tracks
Article Jan 08, 2026
Another Path to Success
Another Path to Success
Article Jan 01, 2026
Basketball Bringing Destinations Nothing But Net
In the Zone: Basketball Bringing Destinations Nothing But Net
Article Jan 01, 2026
More Sports Business

Sports Business