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ARTICLE Jan 27, 2026
By the Numbers: Super Bowl LX
The Super Bowl is measured by the public in yardage and points. But in the sports business world, an entirely different numerical system is in play, such as economic impact (a mind-blowing forecast of...
ARTICLE Jan 22, 2026
Music Licensing Taking Center Stage Among Event Owners’ Concerns
Recently, Running USA noted it had integrated AllTrack music licensing into its suite of offerings for event producers. But music licensing is essential to the entire sports event industry (not just r...
ARTICLE Jan 22, 2026
Women’s Sports Make Biggest Headlines at NCAA Convention
National Girls and Women in Sports Day is in February but NCAA is ahead of the game. Two women’s sports, STUNT and Acrobatics & Tumbling have become full championship sports. Women’s Wrestling became ...
ARTICLE Jan 22, 2026
Five Youth Sports Questions to Consider as 2026 Gets Underway
This is going to be a big year for sports, from the Winter Olympics next month in Italy to the FIFA World Cup throughout North America this summer. But a lot is happening in the world of youth sports,...
ARTICLE Jan 22, 2026
The Happy Ending for Apparel from a Losing Super Bowl Team
Flip over to QVC or visit Amazon within seconds of the last play of the Super Bowl and you’ll see merchandise for the winning team advertised there and ready for overnight shipping, while sporting goo...
ARTICLE Jan 08, 2026
Florida Eyes a Spot at the Bidding Table for the 2040 Summer Olympics
Florida has hosted the Super Bowl. This summer, it will host World Cup action. And year after year, it’s one of the epicenters of spring training for Major League Baseball. So what’s the next goal? We...
ARTICLE Jan 08, 2026
Some World Cup Cities Already Seeing Spikes in Tourist Interest
Some of this summer’s FIFA World Cup destinations are reporting a bump in interest from those who like to travel for sports. Kansas City, Missouri and Houston, in particular, have seen spikes not only...
ARTICLE Jan 08, 2026
Esports and Hyrox Competition Cruises are Part of a New Wave
We already know that drinking at sports events is decreasing but cruise lines (where open bars and all-you-can-eat buffets have long beckoned guests) are now hosting sports-cations where enthusiasts c...
ARTICLE Jan 08, 2026
Adult New Year’s Resolutions Could Bring More Involvement in Sports
While New Year’s resolutions often involve losing weight or exercising more, here’s an interesting twist that could help the sports event industry: A new study shows adults plan to spend an estimated ...
ARTICLE Jan 08, 2026
Want to Honor America’s 250th Birthday with Sports Tie-Ins? Start Now
Baby boomers (and older members of Gen X), recall America’s bicentennial in 1976, as well as all the hype around it. These days, many of those people (who as kids, marched in parades while wearing red...
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