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ARTICLE May 28, 2026
Coming Soon: SDM’s 2026 Champions of Economic Impact in Sports Tourism Awards
We already know that sports tourism is a nearly $275 billion industry. We also know that everyone reading this has helped build that number. Don’t you want some recognition for your part in it? SDM is...
ARTICLE May 28, 2026
Flag Football Outpaces Even Beach Volleyball, Close to Championship Status
When NCAA announced that women’s flag football had received a formal recommendation to become a championship sport, the reaction was an open-mouthed stare because, well, flag was just added to the Eme...
ARTICLE May 28, 2026
New NCAA Ice Hockey Throat Protection Rule Could Hit Events As Soon As Fall
The wheels of college sports rules turn slowly but they do, in fact, turn. NCAA ice hockey rules committee members representing DI and DIII men and women are considering a requirement for cut-resistan...
ARTICLE May 28, 2026
The World Cup as a Hospitality Cure-All? It’s Looking Iffier by the Day
The likelihood that the FIFA World Cup 2026 will be a cure-all for the U.S. hospitality industry, as once believed, is looking iffier by the day. From ticketing fiascos to tailgating issues and sponso...
ARTICLE May 14, 2026
Forget the Bounce. The USA Has Unprecedented Pregame Soccer Growth
Usually, high-profile sports events see growth that comes in their wake, almost like an aftershock. (A prime example is the interest in gymnastics following the Summer Olympics.) But soccer has flippe...
ARTICLE May 14, 2026
Sounds Like GAME OVER for Olympic Esports
The question of when, how (or even if) the IOC will sanction esports events may have been answered. Earlier this month, IOC President Kirsty Coventry suspended the Esports Commission’s activities, put...
ARTICLE May 14, 2026
How Youth Events Have Led Right to “Spikes Under the Lights”
A college women’s tournaments with more than $1 million at stake. Sounds like March Madness, right? Nope, it’s Spikes Under the Lights, a college volleyball showcase, and it’s coming to AT&T Stadium ...
ARTICLE May 14, 2026
What Does NCAA’s New 76-Team March Madness Field Mean to Host Cities?
The Division I Men's and Women's Basketball Championships will increase from 68 teams to 76 starting in 2027. NCAA is trumpeting the increased opportunities for championship participation but in the w...
ARTICLE May 01, 2026
Destinations That Go to the Head of the Class
If you’re looking for the all-American sports experience, it’s hard to turn away from all that a college town can offer, like excellent venues, plentiful accommodations, a variety of restaurants, fun,...
ARTICLE May 01, 2026
Crafting Internships: A Case Study
Want to start an internship program but don’t have a blueprint? Here is a case study from a sports destination eager to share its experiences. At Auburn-Opelika Tourism, internships are not observatio...
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