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ARTICLE May 14, 2026
Sounds Like GAME OVER for Olympic Esports
The question of when, how (or even if) the IOC will sanction esports events may have been answered. Earlier this month, IOC President Kirsty Coventry suspended the Esports Commission’s activities, put...
ARTICLE May 14, 2026
How Youth Events Have Led Right to “Spikes Under the Lights”
A college women’s tournaments with more than $1 million at stake. Sounds like March Madness, right? Nope, it’s Spikes Under the Lights, a college volleyball showcase, and it’s coming to AT&T Stadium ...
ARTICLE May 14, 2026
What Does NCAA’s New 76-Team March Madness Field Mean to Host Cities?
The Division I Men's and Women's Basketball Championships will increase from 68 teams to 76 starting in 2027. NCAA is trumpeting the increased opportunities for championship participation but in the w...
ARTICLE May 14, 2026
Forget the Bounce. The USA Has Unprecedented Pregame Soccer Growth
Usually, high-profile sports events see growth that comes in their wake, almost like an aftershock. (A prime example is the interest in gymnastics following the Summer Olympics.) But soccer has flippe...
ARTICLE May 01, 2026
Destinations That Go to the Head of the Class
If you’re looking for the all-American sports experience, it’s hard to turn away from all that a college town can offer, like excellent venues, plentiful accommodations, a variety of restaurants, fun,...
ARTICLE May 01, 2026
Crafting Internships: A Case Study
Want to start an internship program but don’t have a blueprint? Here is a case study from a sports destination eager to share its experiences. At Auburn-Opelika Tourism, internships are not observatio...
ARTICLE May 01, 2026
Versatile Venues with a Side of History
The Mid-Atlantic region boasts a wide range of venues, all supported by strong infrastructure and hospitality. Beyond fields, courts, pools, tracks and more, the surrounding communities add depth to e...
ARTICLE May 01, 2026
Sports & Fitness Industry Association
The Sports & Fitness Industry Association (SFIA) is the trade association for sporting goods and fitness brands, manufacturers, retailers, governing bodies and sports leagues in the industry. It track...
ARTICLE May 01, 2026
Walk-Off Wins for Traveling Teams
Participation in team sports in the U.S. has continued to increase, according to the most recent data from the SFIA. Baseball has been a top driver of this growth, with more than 18.2 million American...
ARTICLE Apr 30, 2026
Where Can Fans Tailgate for the World Cup? Find Out Here
The World Cup is set to bring star power and drama, much of which has played out before the first athlete sets foot on American soil. In Boston (yes, the same city that threatened to cancel all seven ...
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