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ARTICLE Jan 08, 2026
Florida Eyes a Spot at the Bidding Table for the 2040 Summer Olympics
Florida has hosted the Super Bowl. This summer, it will host World Cup action. And year after year, it’s one of the epicenters of spring training for Major League Baseball. So what’s the next goal? We...
ARTICLE Jan 08, 2026
Some World Cup Cities Already Seeing Spikes in Tourist Interest
Some of this summer’s FIFA World Cup destinations are reporting a bump in interest from those who like to travel for sports. Houston and Kansas City, Missouri, in particular, have seen spikes not only...
ARTICLE Jan 08, 2026
Esports and Hyrox Competition Cruises are Part of a New Wave
We already know that drinking at sports events is decreasing but cruise lines (where open bars and all-you-can-eat buffets have long beckoned guests) are now hosting sports-cations where enthusiasts c...
ARTICLE Jan 08, 2026
Adult New Year’s Resolutions Could Bring More Involvement in Sports
While New Year’s resolutions often involve losing weight or exercising more, here’s an interesting twist that could help the sports event industry: A new study shows adults plan to spend an estimated ...
ARTICLE Jan 08, 2026
Want to Honor America’s 250th Birthday with Sports Tie-Ins? Start Now
Baby boomers (and older members of Gen X), recall America’s bicentennial in 1976, as well as all the hype around it. These days, many of those people (who as kids, marched in parades while wearing red...
ARTICLE Jan 01, 2026
Another Path to Success
Across the country, cities have added to their inventories of venues, improved upon existing facilities and partnered with colleges and universities to gain new leverage in an increasingly competitive...
ARTICLE Jan 01, 2026
In the Zone
Among team sports, basketball has continued to be a leader in participation. Data from the Sports & Fitness Industry Association’s 2025 Participation Report shows 31.9 million U.S. participants ages s...
ARTICLE Jan 01, 2026
Taking the Market by Storm
The Northeast region offers plenty of competitive advantages for all sports event planners, with a wealth of venues and plenty of connectivity, as well as attractions and accommodations galore. A four...
ARTICLE Jan 01, 2026
Slide Rules
For many locales, hosting winter and ice sports competitions is no longer a weather-dependent undertaking. Indoor facilities mean ice skating, broomball, hockey and curling can be hosted year-round, a...
ARTICLE Jan 01, 2026
Swag to Riches: The Benefit of Having the Right Promotional Items
It’s a rare sports event where an athlete doesn’t walk away with something, whether that is a T-shirt, a water bottle or a pair of socks Even a hat or a string backpack can be a part of the experience...
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