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ARTICLE Jul 11, 2026
Event Owners Stand to Gain as IOC Adds New Sports to Winter Games
While everyone was busy watching the FIFA World Cup, the IOC quietly added two disciplines to the Olympic program, and both stand to benefit event owners. Synchronized skating and freeriding (in both ...

ARTICLE Jul 09, 2026
Trade and Vo-Tech Colleges Using Sports Programs to Stay Competitive
Increasingly, trade and vocational schools are looking a lot more like four-year DI universities, with clubs, study-abroad opportunities — and robust sports programs. And they are using sports not jus...

ARTICLE Jul 09, 2026
The Changing Role of Branded Merch
Branded merchandise has evolved from giveaway to strategic communications channel, creating connection and recognition. Swag and souvenirs at sports events are no exception. So how have shirts, bobble...

ARTICLE Jul 09, 2026
Rule Changes, Including Larger First Bases, Coming to High School Baseball
Beginning next year, high school baseball teams have the choice of using an 18-inch first base or a double first base. The larger base is presented as an alternative to the previously mandated double ...

ARTICLE Jul 09, 2026
Keeping the Gameday Experience Fresh, Even in Mid-Season
It's a fact: Spectators and families at sports events expect their facilities to be clean and usable, even at the height of the season. Also a fact: That’s a big challenge, particularly in the grip of...

ARTICLE Jul 01, 2026
Sun-Drenched and Sports-Rich, the Southeast Reigns
From competitions framed against sun-drenched coastlines and scenic mountain vistas to vibrant cities rich in history, culture and hospitality, the Southeast region continues to be one of America’s mo...
ARTICLE Jul 01, 2026
Cheer's Big Year
The past year has been one of the most significant in the history of cheer and STUNT. From new collegiate opportunities and growing international participation to professional opportunities and athlet...

ARTICLE Jul 01, 2026
Factors to Consider When Selecting a Host City
The selection of a host city requires the alignment of a number of forces with the priorities of the rights holder; these forces include infrastructure, financial capacity and political support. This ...

ARTICLE Jul 01, 2026
The Partnerships Behind, Safe Successful Sporting Events
A great sports event is measured by more than competition. Relationships need to be not just between destinations and event owners but those that include emergency management officials, city represent...

ARTICLE Jul 01, 2026
Playing Outside the Lines
Baseball, softball, basketball, lacrosse — they’re all great. But many destinations have been rolling out the welcome mat for other sports. Some of these you’ll have heard of (like Strongman and dock ...
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