Team Sports Sports Business

| June 14, 2021
Varsity Spirit Announces Multiple-Year Partnership with ESPN   

Varsity Spirit and ESPN announced they have extended their partnership to televise cheer and dance team championships through 2025. More>>

| June 8, 2021
New Initiative Announced for Appalachian League Baseball Communities   

Major League Baseball and USA Baseball officials announced a series of new investments and programs in Appalachian League communities. More>>

| June 7, 2021
MVC Announces Contract Extension to Keep Hoops in the Heartland in the Quad Cities   

The Missouri Valley Conference announced an extension of its partnership with Visit Quad Cities and the TaxSlayer Center through 2024. More>>

| June 7, 2021
USL Announces Partnership with   

The United Soccer League announced partnership with, as the Official Online Hotel Reservation Partner of USL. More>>

| June 7, 2021
Brandt Announces Acquisition of the Regina Pats   

The Regina Pats Hockey Club is pleased to announce that it has been acquired by the Brandt Group of Companies. More>>

| June 1, 2021
Patricia Hughes Announced as New College Programs Officer for United Soccer Coaches   

United Soccer Coaches announced today that after a nationwide search, Patricia “Trish” Hughes is its new College Programs Officer. More>>

| May 24, 2021
Huw Savage Joins Heartland Soccer as Referee Director and Assignor   

Heartland Soccer Association announces the appointment of Huw Savage to the position of Referee Director and Assignor. More>>

| May 17, 2021
USA Cheer Partners with TrueSport   

USA Cheer announced a new partnership with TrueSport®, a youth sports values-based program powered by the U.S. Anti-Doping Agency. More>>

| May 17, 2021
USA Triathlon Announces BASE Performance LLC as Cycling Uniform Providers   

USA Triathlon today announced that BASE Performance, LLC will provide cycling clothing for its Olympic and Paralympic teams. More>>

| May 17, 2021
PepsiCo Beverages North America Becomes Official Partner of FC Cincinnati’s New TQL Stadium   

PepsiCo Beverages North America (PBNA) today announced it has partnered on a three-year deal with FC Cincinnati. More>>

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