The Premier Lacrosse League (PLL) and DUDE Wipes, the global men’s hygiene brand, today announced a multi-year partnership extension that makes DUDE Wipes the official jersey back partner of the PLL. The partnership will run through 2027 and places DUDE Wipes branding on the back of every PLL jersey, alongside continued placement on PLL Junior Championship and PLL Play youth program apparel.
"DUDE Wipes has been one of our most committed and creative partners since 2023, and this expansion reflects exactly how aligned our brands and audiences are," said Mike Rabil, Co-Founder & CEO of the Premier Lacrosse League. "Earning placement on every PLL jersey, from our youngest PLL Play athletes through the pros, is a powerful signal of where this partnership is headed, and a testament to the team at DUDE Wipes betting on lacrosse early. We're proud to grow together."
A jersey patch partner of the PLL since 2023, DUDE Wipes has also secured placement on PLL Junior Championship and PLL Play youth program apparel, activating with players at every level, from youth competitors at PLL Play tournaments to professional athletes on ESPN.
"We are pumped to be the official backside partner of the PLL.” said Ryan Meegan, Co-Founder and CMO of DUDE Wipes. “We've had our eye on this jersey real estate since we entered into partnership with them a few years ago, so bringing it to fruition is exciting. Being known for our a$$vertising, this placement is right in our wheelhouse. We cover billions of backsides each year with DUDE Wipes so this feels right at home."
The renewed partnership includes DUDE Wipes broadcast integrations, field-side signage, on-site sampling and activation, and social and digital content across PLL channels. In addition, DUDE Wipes is investing in co-branded out-of-home signage across PLL team markets in 2026, plus a new creator program that will send DUDE Wipes influencers to PLL games throughout the season to document the PLL game experience.
Founded in 2012 and propelled to national recognition after a Shark Tank investment from Mark Cuban, DUDE Wipes has built one of the most distinctive partnership portfolios in sports, with partnerships spanning NASCAR, the Philadelphia Eagles, Duke University, Cleveland Browns, Auburn University, and Tight End University.
To view the full PLL schedule and purchase tickets, visit premierlacrosseleague.com/schedule.
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