Northeast

By the Numbers: Super Bowl LX
ARTICLE Jan 27, 2026

By the Numbers: Super Bowl LX

The Super Bowl is measured by the public in yardage and points. But in the sports business world, an entirely different numerical system is in play, such as economic impact (a mind-blowing forecast of...
Surging Flu Variant Cases in Children Could Threaten Tournament Season
ARTICLE Jan 22, 2026

Surging Flu Variant Cases in Children Could Threaten Tournament Season

Flu cases are up this year, driven by a virus variant that has a sneaky way of getting around the body’s immune system. The current flu vaccine can reduce the risk of any infection turning severe enou...
The Happy Ending for Apparel from a Losing Super Bowl Team
ARTICLE Jan 22, 2026

The Happy Ending for Apparel from a Losing Super Bowl Team

Flip over to QVC or visit Amazon within seconds of the last play of the Super Bowl and you’ll see merchandise for the winning team advertised there and ready for overnight shipping, while sporting goo...
t least two World Cup host cities — Houston and Kansas City, Mo. — have seen spikes not only in traveler interest but also in bookings.
ARTICLE Jan 08, 2026

Some World Cup Cities Already Seeing Spikes in Tourist Interest

Some of this summer’s FIFA World Cup destinations are reporting a bump in interest from those who like to travel for sports. Kansas City, Missouri and Houston, in particular, have seen spikes not only...
Want to Honor America’s 250th Birthday with Sports Tie-Ins? Start Now
ARTICLE Jan 08, 2026

Want to Honor America’s 250th Birthday with Sports Tie-Ins? Start Now

Baby boomers (and older members of Gen X), recall America’s bicentennial in 1976, as well as all the hype around it. These days, many of those people (who as kids, marched in parades while wearing red...
Destinations are Increasingly Accommodating the Adaptive Sports and Recreation Markets
ARTICLE Jan 01, 2026

Ready, Willing and Able to Accommodate

Nationwide, destinations, rights holders and event owners are tapping into local resources like hospitals, universities and nonprofit organizations to help bring more adaptive sports and recreation ev...
Taking the Market by Storm
ARTICLE Jan 01, 2026

Taking the Market by Storm

The Northeast region offers plenty of competitive advantages for all sports event planners, with a wealth of venues and plenty of connectivity, as well as attractions and accommodations galore. A four...
Another Path to Success
ARTICLE Jan 01, 2026

Another Path to Success

Across the country, cities have added to their inventories of venues, improved upon existing facilities and partnered with colleges and universities to gain new leverage in an increasingly competitive...
Winter Sports Providing Lucrative Glide Paths
ARTICLE Jan 01, 2026

Slide Rules

For many locales, hosting winter and ice sports competitions is no longer a weather-dependent undertaking. Indoor facilities mean ice skating, broomball, hockey and curling can be hosted year-round, a...
New York City Marathon Named World’s Most Valuable Marathon Brand
ARTICLE Dec 04, 2025

New York City Marathon Named World’s Most Valuable Marathon Brand

What’s the most valuable marathon brand? Oddly, not Boston but the New York City Marathon, according to a recent study. The event is valued at $292 million for extensive and diverse revenue streams, s...

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VM Sports Full Length

VM Sports Full Length

For A Winning Tournament, You Need A Great Team. Valley Forge Sports

For A Winning Tournament, You Need A Great Team. Valley Forge Sports

Play Portland - The Best of South Texas

Play Portland - The Best of South Texas

Lubbock Competes for Sports Tournaments with Premier Athletic Complex

Lubbock Competes for Sports Tournaments with Premier Athletic Complex

Meet Your Sports Goals in Ann Arbor

Meet Your Sports Goals in Ann Arbor

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Event News

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Articles

By the Numbers: Super Bowl LX

By the Numbers: Super Bowl LX

Article Jan 27, 2026

The Super Bowl is measured by the public in yardage and points. But in the sports business world, an entirely different numerical system is in play, s...

Surging Flu Variant Cases in Children Could Threaten Tournament Season
Surging Flu Variant Cases in Children Could Threaten Tournament Season
Article Jan 22, 2026
The Happy Ending for Apparel from a Losing Super Bowl Team
The Happy Ending for Apparel from a Losing Super Bowl Team
Article Jan 22, 2026
t least two World Cup host cities — Houston and Kansas City, Mo. — have seen spikes not only in traveler interest but also in bookings.
Some World Cup Cities Already Seeing Spikes in Tourist Interest
Article Jan 08, 2026
Want to Honor America’s 250th Birthday with Sports Tie-Ins? Start Now
Want to Honor America’s 250th Birthday with Sports Tie-Ins? Start Now
Article Jan 08, 2026
More Sports Business

Sports Business