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By the Numbers: Super Bowl LX
ARTICLE Jan 27, 2026

By the Numbers: Super Bowl LX

The Super Bowl is measured by the public in yardage and points. But in the sports business world, an entirely different numerical system is in play, such as economic impact (a mind-blowing forecast of...
The Happy Ending for Apparel from a Losing Super Bowl Team
ARTICLE Jan 22, 2026

The Happy Ending for Apparel from a Losing Super Bowl Team

Flip over to QVC or visit Amazon within seconds of the last play of the Super Bowl and you’ll see merchandise for the winning team advertised there and ready for overnight shipping, while sporting goo...
Want to Honor America’s 250th Birthday with Sports Tie-Ins? Start Now
ARTICLE Jan 08, 2026

Want to Honor America’s 250th Birthday with Sports Tie-Ins? Start Now

Baby boomers (and older members of Gen X), recall America’s bicentennial in 1976, as well as all the hype around it. These days, many of those people (who as kids, marched in parades while wearing red...
t least two World Cup host cities — Houston and Kansas City, Mo. — have seen spikes not only in traveler interest but also in bookings.
ARTICLE Jan 08, 2026

Some World Cup Cities Already Seeing Spikes in Tourist Interest

Some of this summer’s FIFA World Cup destinations are reporting a bump in interest from those who like to travel for sports. Kansas City, Missouri and Houston, in particular, have seen spikes not only...
Winter Sports Providing Lucrative Glide Paths
ARTICLE Jan 01, 2026

Slide Rules

For many locales, hosting winter and ice sports competitions is no longer a weather-dependent undertaking. Indoor facilities mean ice skating, broomball, hockey and curling can be hosted year-round, a...
Another Path to Success
ARTICLE Jan 01, 2026

Another Path to Success

Across the country, cities have added to their inventories of venues, improved upon existing facilities and partnered with colleges and universities to gain new leverage in an increasingly competitive...
Taking the Market by Storm
ARTICLE Jan 01, 2026

Taking the Market by Storm

The Northeast region offers plenty of competitive advantages for all sports event planners, with a wealth of venues and plenty of connectivity, as well as attractions and accommodations galore. A four...
New York City Marathon Named World’s Most Valuable Marathon Brand
ARTICLE Dec 04, 2025

New York City Marathon Named World’s Most Valuable Marathon Brand

What’s the most valuable marathon brand? Oddly, not Boston but the New York City Marathon, according to a recent study. The event is valued at $292 million for extensive and diverse revenue streams, s...
Report: Hotel Challenges in Attracting Visitors for World Cup Stays
ARTICLE Dec 04, 2025

Report: Hotel Challenges in Attracting Visitors for World Cup Stays

As the 2026 World Cup approaches, the U.S. hotel sector is seeing soaring rates but also challenges from declining international travel and new visa fees. Hotel occupancy remains low as many fans wait...
New Treadmill Event Aimed at Boosting Engagement in Indoor Running
ARTICLE Nov 20, 2025

New Treadmill Event Aimed at Boosting Engagement in Indoor Running

Cue the Facebook Reels and TikTok challenges. There’s a new sports event in town and everyone is invited to join in. Run X, the indoor World Treadmill Championship, is being sponsored by governing bod...

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Play Portland - The Best of South Texas

Play Portland - The Best of South Texas

Lubbock Competes for Sports Tournaments with Premier Athletic Complex

Lubbock Competes for Sports Tournaments with Premier Athletic Complex

Meet Your Sports Goals in Ann Arbor

Meet Your Sports Goals in Ann Arbor

Birmingham’s Sports Resume Speaks Volumes

Birmingham’s Sports Resume Speaks Volumes

Round Rock, Texas - The Premier Destination for Sports

Round Rock, Texas - The Premier Destination for Sports

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Event News

More Articles

Articles

By the Numbers: Super Bowl LX

By the Numbers: Super Bowl LX

Article Jan 27, 2026

The Super Bowl is measured by the public in yardage and points. But in the sports business world, an entirely different numerical system is in play, s...

The Happy Ending for Apparel from a Losing Super Bowl Team
The Happy Ending for Apparel from a Losing Super Bowl Team
Article Jan 22, 2026
Want to Honor America’s 250th Birthday with Sports Tie-Ins? Start Now
Want to Honor America’s 250th Birthday with Sports Tie-Ins? Start Now
Article Jan 08, 2026
t least two World Cup host cities — Houston and Kansas City, Mo. — have seen spikes not only in traveler interest but also in bookings.
Some World Cup Cities Already Seeing Spikes in Tourist Interest
Article Jan 08, 2026
Winter Sports Providing Lucrative Glide Paths
Slide Rules
Article Jan 01, 2026
More Sports Business

Sports Business