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ARTICLE Jan 08, 2026
Want to Honor America’s 250th Birthday with Sports Tie-Ins? Start Now
Baby boomers (and older members of Gen X), recall America’s bicentennial in 1976, as well as all the hype around it. These days, many of those people (who as kids, marched in parades while wearing red...
ARTICLE Jan 08, 2026
Some World Cup Cities Already Seeing Spikes in Tourist Interest
Some of this summer’s FIFA World Cup destinations are reporting a bump in interest from those who like to travel for sports. Houston and Kansas City, Missouri, in particular, have seen spikes not only...
ARTICLE Jan 01, 2026
Slide Rules
For many locales, hosting winter and ice sports competitions is no longer a weather-dependent undertaking. Indoor facilities mean ice skating, broomball, hockey and curling can be hosted year-round, a...
ARTICLE Jan 01, 2026
Another Path to Success
Across the country, cities have added to their inventories of venues, improved upon existing facilities and partnered with colleges and universities to gain new leverage in an increasingly competitive...
ARTICLE Jan 01, 2026
Taking the Market by Storm
The Northeast region offers plenty of competitive advantages for all sports event planners, with a wealth of venues and plenty of connectivity, as well as attractions and accommodations galore. A four...
ARTICLE Dec 04, 2025
Report: Hotel Challenges in Attracting Visitors for World Cup Stays
As the 2026 World Cup approaches, the U.S. hotel sector is seeing soaring rates but also challenges from declining international travel and new visa fees. Hotel occupancy remains low as many fans wait...
ARTICLE Dec 04, 2025
New York City Marathon Named World’s Most Valuable Marathon Brand
What’s the most valuable marathon brand? Oddly, not Boston but the New York City Marathon, according to a recent study. The event is valued at $292 million for extensive and diverse revenue streams, s...
ARTICLE Nov 20, 2025
New Treadmill Event Aimed at Boosting Engagement in Indoor Running
Cue the Facebook Reels and TikTok challenges. There’s a new sports event in town and everyone is invited to join in. Run X, the indoor World Treadmill Championship, is being sponsored by governing bod...
ARTICLE Nov 06, 2025
World’s First Pickleball Stadium Opens, In Florida, Naturally
If you need more proof that pickleball has taken over the country, look no further than Fort Lauderdale, where The Fort recently opened and is being called the “world’s first pickleball stadium, with ...
ARTICLE Nov 06, 2025
Turkey Trot Training Programs Stuffing the Coffers of 5K Event Owners
Halloween is behind us and Thanksgiving looms ahead. With it come the Turkey Trots, the most popular 5K fun run in America, traditionally taking place on the big holiday and marketed as a preemptive s...
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