This summer is a great time to gather our thoughts for the season ahead. And even as we wait for a vaccine to be developed, we’re seeing an incredible amount of creativity and ingenuity, as well as unshakable optimism, in the sports event industry. From attending virtual events (hello, Zoom!) to finding smarter ways of communicating with potential clients, we’re making our way through a new landscape. This issue has great information you can use now – as well as in the future. From learning how to maximize the value of internships to understanding how to minimize risk, this issue can help you move forward.
COVID-19 might be the most formidable opponent the sports tourism industry has ever faced. In an instant, we have learned that our so-called “recession-proof” industry…wasn’t. But our industry is nothing if not nimble and adaptable. And everything in this issue is proof of that fact. From industry writers who speak about new ways of doing business, to sports venues that will be there when we return to play, this issue has what we need. It also has something we can’t sell and can’t buy but can only find in one another: hope. As we head into the summer’s warmth, we want it to bring hope to you as well.
Nobody needs to be told that excellent events don’t happen by themselves. On the contrary, they call for a detailed plan for excellence behind the scenes as well as what meets the eye for spectators. A strong event is supported by an excellent working relationship with the local sports commission and CVB, as well as several vendors, including photography, housing and medical planning. Other aspects adding to the overall excellence of the competition include proper marketing and the strong pursuit of athletes to participate. Learn about all those things and more in this issue.
What’s your 2020 vision? If you’ve yet to make resolutions for the coming year, this is the issue for you. You can learn about esports, the fastest-growing phenomenon not only in the U.S. but worldwide. We also have insights into great destinations for snow and ice sports (a few are even at beachfront locales) and some of the best basketball venues you’ll see ahead of March Madness. Our feature on new and emerging markets is another great start, as are the articles on streaming, kayak fishing and adaptive sports. Your new year starts here, with some great information and insights.