May/June 2025

Sports Destination Management Magazine

We’re headed into a decade the likes of will never be seen again. Consider this: The next ten years will bring all kinds of sports events to the USA: The Summer and Winter Olympics, not one, not two but three FIFA World Cups, championships in rugby, cricket and more. The question, of course, becomes this: What game plan do you have to keep the flame lit, to harness that energy and use it to create ongoing momentum? It’s up to all of us as members of the industry to capitalize on what we have, what is coming and the legacy it leaves behind.

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In this issue

Raising the Bar

BY: Judy Leand

While track and field gets the spotlight in the Summer Olympics, the sport has long been a consistent favorite among high school athletes. To meet the demands of athletes, a growing number of destinations are identifying track and field as a sports tourism priority and offering new or recently renovated facilities. Here are eight frontrunners. more....

Clipboard

Headed for Des Moines this Summer, Senior Games Continue to Impress and Inspire

Executive Insights

Grand Slam Sports Tournaments

Industry Leadership

Back to School

Multi-Sport Multi-Discipline Review

Raising the Bar

Perspectives

From Day to Stay: How Event Owners Can Extend Visitor Engagement

Regional Focus

The Coast with the Most