May/June 2025

We’re headed into a decade the likes of will never be seen again. Consider this: The next ten years will bring all kinds of sports events to the USA: The Summer and Winter Olympics, not one, not two but three FIFA World Cups, championships in rugby, cricket and more. The question, of course, becomes this: What game plan do you have to keep the flame lit, to harness that energy and use it to create ongoing momentum? It’s up to all of us as members of the industry to capitalize on what we have, what is coming and the legacy it leaves behind.