May/June 2025

Sports Destination Management Magazine

We’re headed into a decade the likes of will never be seen again. Consider this: The next ten years will bring all kinds of sports events to the USA: The Summer and Winter Olympics, not one, not two but three FIFA World Cups, championships in rugby, cricket and more. The question, of course, becomes this: What game plan do you have to keep the flame lit, to harness that energy and use it to create ongoing momentum? It’s up to all of us as members of the industry to capitalize on what we have, what is coming and the legacy it leaves behind.

View other issues Click here for digital version

In this issue

Riding the Wave of Popularity

BY: Rick Bratman

Surfing really burst into American popular culture in the 1960s when the Beach Boys sang about it, and when surf-themed movies like “Endless Summer” started being produced; however, the sport had been alive and thriving (not to mention evolving) centuries before that. Now, as a podium highlight of the summer Games, it continues to evolve. Here’s more. more....

Clipboard

Headed for Des Moines this Summer, Senior Games Continue to Impress and Inspire

Executive Insights

Grand Slam Sports Tournaments

Industry Leadership

Back to School

Multi-Sport Multi-Discipline Review

Raising the Bar

Perspectives

From Day to Stay: How Event Owners Can Extend Visitor Engagement

Regional Focus

The Coast with the Most