Back to School

The term, “back to school,” might bring back memories of shopping for new three-ring binders and notebooks with superhero character themes designed to make kids feel cool. But as an adult, and as a member of the sports business industry, it’s time to reboot that phrase to mean this: College towns.
 

Nationwide, college town are opening their doors to sports tourism. And when you think about it, that just makes good business sense. Event owners know they’re going to be able to leverage excellent venues in settings that also offer amenities like restaurants, hotels and shopping. Colleges, meanwhile, know that kids will take home good memories from their tournaments – and that they may give the school a second look when it comes time to consider higher education.
 

Now, SDM helps take the work out of making site visits. Put on your college sweatshirt and settle in for an armchair tour of some of those great towns.
 

Alabama: Auburn-Opelika

Welcome to Auburn-Opelika, home of Auburn University, where every tradition fuels competition and every event feels bigger, bolder and more exciting. Whether you’re hosting a tournament, championship or training camp, Auburn-Opelika’s state-of-the-art venues, electric atmosphere and seamless planning support set the stage for success.
 

Athletes, teams and fans can enjoy walkable downtowns, farm-to-table local dining options, laid-back live music venues, sports simulators and outdoor games. It’s more than just a game. It’s an experience.
 

World-Class Facilities: From the university’s premier athletic venues to top-tier city sports complexes, Auburn-Opelika is built for sports, including basketball, soccer, tennis, swimming, mountain biking, road and gravel cycling and more, creating the perfect space for every event.
 

College Town Energy: There’s something special about hosting an event in a city that lives and breathes sports. Whether you’re walking the campus or dining in one of the many award-winning restaurants, it’s clear the community embraces athletes and fans.
 

Easy to Reach, Hard to Forget: Auburn-Opelika is just off I-85 and within easy driving distance of Atlanta, Birmingham and Montgomery, and affordable hotels, dining and entertainment.
 

Plan Your Next Championship Moment: Whether it’s a buzzer-beater, a podium finish or a record-breaking run, Auburn-Opelika is the place where unforgettable sports moments happen.
 

Alabama: Huntsville

Huntsville isn’t just where the space program begins, it is also home to two NCAA universities that partner on hosting events throughout the year when their teams aren’t competing for conference and national titles.
 

Alabama A&M recently opened its Event Center, a 6,000-seat indoor arena that can host concerts, indoor sports, meetings and conventions. The Bulldogs’ home venue has six locker rooms, a state of the art training room, weight room, a classroom and a meeting room.
 

Louis Crews Stadium, home of the A&M football and track programs, has a seating capacity of 21,000 with a FieldTurf playing surface.
 

Just down the street, UAH has five basketball courts available, including three in its recreation center, available for rentals. The campus also has dorm rooms available for rent during summer events, including apartment-style rooms that are great places to host teams or officials. UAH’s Spragins Hall has hosted the Alabama Community College Conference basketball championships the past two years and is the home to the Chargers volleyball and basketball teams.
 

Both schools work with the sports tourism team to host events throughout the year, including the use of the Spencer Sports Complex, Joe Davis Stadium and the John Hunt Park cross country course.
 

Arkansas: Conway

More than 125 years ago, business leaders in Conway, Arkansas wanted to grow the local economy, so they created a strategy to attract institutions of higher learning to the central Arkansas town. Now, Conway is home to the University of Central Arkansas, Hendrix College and Central Baptist College, earning the nickname the “City of Colleges,” as well as countless dividends from that century-old decision.
 

Today, Conway’s population of about 65,000 is young (with a median age of 27.3) and educated (nearly 40 percent of residents have at least a bachelor’s degree). Additionally, for many of the city’s residents, the role of sports and sports facilities continues to be important because, at its heart, Conway is a sports town.
 

Not only do all three colleges have their own athletic facilities, but the city and its residents realize the need for top-notch sports amenities for all ages, and those facilities continue to attract organizers who are looking to find a welcoming home for their tournaments and events.
 

Conway also has dozens of hotels to suit all budgets, and most were built within the last eight years. Restaurants abound, with more than 200 in the area, offering all types of cuisine at all price points.
 

Arkansas: Fayetteville

Nestled in the Ozark Mountains, Fayetteville, Arkansas seamlessly blends small-town charm with big-time sports energy. With a 2023 population of approximately 101,680, this vibrant city is home to the University of Arkansas, with an enrollment of 33,610 students.
 

On game days, Fayetteville transforms into a hub of excitement. The Donald W. Reynolds Razorback Stadium resonates with the iconic “Woo Pig Sooie” chant as fans clad in red rally behind their team. But the city’s athletic enthusiasm isn’t limited to football; it extends to elite SEC programs in basketball, track and field, baseball, softball, soccer and more.
 

What truly sets Fayetteville apart is the deep integration of sports into its community fabric. From spirited tailgates on The Hill to 7A high school championships under the lights, the culture of competition and pride is palpable. Yet, amidst the fervor, Fayetteville retains its welcoming atmosphere, where local businesses greet patrons by name and post-game celebrations spill into the streets.
 

In Fayetteville, residents and visitors alike experience the best of both worlds: the close-knit feel of a small town and the exhilarating energy of major collegiate sports. It’s where tradition meets passion, making it an unforgettable destination for sports enthusiasts with ample sports facilities to choose from.
 

Florida: Gainesville/Alachua County

Gainesville, Florida is a sports haven, with facilities for virtually any sport, thanks to the University of Florida.
 

The Stephen C. O’Connell Center on the University of Florida campus is a 292,000-square-foot facility with 20,000 square feet of open space and a seating capacity of 10,500 in the main arena. It is home to Florida Gator sports, including basketball, volleyball and gymnastics. USA Weightlifting, USA Volleyball and Florida state cheerleading events, among other competitions, have all been hosted in the O’Connell Center arena.
 

Another key venue is the Alachua County Sports & Events Center at Celebration Pointe, one of Florida’s largest multi-sports and events venues, with more than 90,000 square feet of uninterrupted event space.
 

One premier feature of the Sports & Events Center is its World Athletics-compliant Indoor Track & Field Facility, with a 200-meter portable Mondo six-lane banked track, a Mondo eight-lane 60-meter sprint area, raised pole vault area, two raised long jump/triple jump areas, high jump, a weight throw/shot put area with cage and a five-lane 60-meter Mondo warm-up area. The facility has already welcomed multiple events.
 

There are plenty of other venues ready to host sports at all levels. Learn about them at GainesvilleSportsCommission.com/facilities.
 

Indiana: South Bend Mishawaka

Sports often serve as an introduction to South Bend Mishawaka through its most iconic attraction: The University of Notre Dame. Images of the Golden Dome and the historic football program resonate with many, especially during fall Saturdays when they appear on national television.
 

Visiting campus isn’t just for spectators. Notre Dame regularly opens its doors to outside events. Compton Family Ice Arena, for example, bustles with activity during hockey season with youth tournaments.
 

There’s nothing quite like bringing an event to elite facilities on one of the world’s most beautiful and well-known campuses. It makes for an experience that competitors won’t soon forget.
 

Notre Dame, however, is just one piece of the larger puzzle. It anchors a collegiate community that includes Saint Mary’s College, Holy Cross College, Indiana University South Bend and Bethel University. All these local institutions offer access to top-notch facilities on campus settings, whether the sport to be hosted is gymnastics, basketball, volleyball, pickleball or table tennis.
 

South Bend Mishawaka’s sterling relationship with Notre Dame and other area colleges and universities makes it an exceptional sports destination. Event owners can ask themselves: Are you ready to add your event to this tradition?

 

Louisiana: Baton Rouge

Louisiana’s capital city is home to many historic education institutions, including Louisiana State University (LSU) and Southern University. This city is alive with youthful energy, cultural diversity and Southern charm, making it an exceptional place for students to live and learn, as well as a perfect site to host tournaments, championships and more.
 

Baton Rouge has an estimated population of 227,000 residents, with sizable student populations at its two largest universities, LSU’s (34,000) and Southern (8,317), contributing to the city’s rich cultural tapestry. Compared to other college towns in the United States, Baton Rouge offers relatively low living costs, translating into affordability for traveling athletes and their families and friends.
 

The Baton Rouge atmosphere is enjoyable, with diversions like concerts, festivals, outdoor activities and plenty more to do when the games are done. Historical landmarks, amazing restaurants and unparalleled views of the Mississippi River make every visit a big win.
 

Across both universities, athletics reign supreme: Southern University has won 26 team National Championships since 1941, and LSU earned 51 team National Championships since 1933; the most recent titles were the women’s basketball and baseball championships in 2023.
 

In Baton Rouge, visiting athletes, teams and spectators can experience the capital of competition and culture.
 

Louisiana: Ruston

Ruston in Lincoln Parish is known as Louisiana’s College Town. Located in North Central Louisiana, Lincoln Parish boasts both Louisiana Tech University, known for its innovations in engineering and business technology, and Grambling State University, a Historically Black College and University with a history of producing legendary athletes, coaches and marching bands.
 

Both universities continue to expand their enrollment and campus footprint, in addition to investing in student success, athletic excellence and community engagement. The energy, culture and innovation created on these campuses spill over into the community, resulting in public art projects, entrepreneurial endeavors and cultural experiences. The thriving downtown also offers game day shuttles and weekend pep rallies during the football season, in addition to other university-partnered events all year long.
 

The area continues to build a reputation as one of the south’s premier places for sports with unmatched youth and collegiate facilities. One of the newest baseball facilities in the area is J.C. Love Field. Centrally located on the Louisiana Tech campus, this stadium features a seating capacity of 2,000, many of which are chairback seats for added comfort. The Ruston Sports Complex is another notable facility, sitting on 185 acres and offering state-of-the-art fields and courts. Learn more at ExperienceRuston.com.
 

Michigan: Ann Arbor

Eastern Michigan University’s Rowing Course at Ford Lake will come alive this summer for the 2025 USRowing RowFest National Championships. This event will take place from July 12 to 20, with both competitive racers and newcomers to the sport, thanks to a collaboration between USRowing, EMU, the Ann Arbor Sports Commission and Ypsilanti Charter Township.
 

More than just a race, RowFest 2025 is a celebration of rowing culture. With the scenic beauty of Ford Lake and EMU’s top-notch facilities, it provides an ideal setting for this national showcase.
 

RowFest 2025 is recognized as one of the nation’s premier rowing gatherings and will bring together the rowing community for a week of flatwater racing, including sprints and relay races. The regatta will feature national championships across age groups, from under 17 to under 23, open and masters categories, ensuring an exciting mix of talent.
 

In addition to the competitive races, the event will feature learning and development opportunities for all ages, creating a vibrant social atmosphere that highlights the competitive and community spirit of the Ann Arbor area.

RowFest 2025 is destined to elevate the sport in Ann Arbor and make a lasting impact on the rowing community.
 

Minnesota: St. Cloud

St. Cloud, Minnesota isn’t the average college town. It’s a triple threat, with St. Cloud State University (go Huskies!), Saint John’s University (Johnnies!) and the College of Saint Benedict’s (Bennies!) all boasting remarkable facilities and a college town atmosphere that will have athletes and spectators cheering for more in central Minnesota.
 

St. Cloud has top-notch college facilities for ice hockey, basketball, volleyball, soccer, baseball and swimming. Plus, the recently expanded esports arena at SCSU is a gamer’s paradise, perfect for hosting that next big collegiate esports tournament. A short drive away, St. John’s University in Collegeville and the College of St. Benedict’s in St. Joseph offer even more athletic venues and that classic collegiate charm.
 

St. Cloud also offers cozy cafés, vibrant nightlife and enough outdoor adventures to keep everyone entertained. So, ditch the ordinary, embrace the extraordinary.
 

Every level of athlete has a home in Greater St. Cloud. With its convenient location, affordable accommodations and the dedicated staff at Visit Greater St. Cloud, event planners can be sure their players, organizers, families and more have an unforgettable experience in Minnesota’s college town trifecta.
 

Reach out to learn more at visitstcloud.com.
 

Mississippi: Oxford

Oxford, Mississippi is a quintessential college town, home to the University of Mississippi, infusing the city with energy, tradition and a passion for sports. Known for its historic charm, welcoming community and top-tier facilities, Oxford is an ideal destination for youth sports tournaments.
 

With a deep-rooted love for athletics, Oxford provides state-of-the-art venues like mTrade Park, a premier sports complex featuring well-maintained fields, modern amenities and a family-friendly atmosphere. The city’s commitment to sports extends beyond facilities; local businesses, restaurants and hotels warmly welcome teams.
 

Beyond the game, Oxford offers plenty for families and teams to enjoy. The vibrant downtown square is filled with locally owned shops and restaurants, providing a perfect spot to relax after competition. The town’s Southern hospitality ensures visitors feel at home, while its cultural attractions, like William Faulkner’s Rowan Oak and live music venues, offer entertainment for all ages.
 

With a combination of top-notch sports facilities, a lively college town atmosphere and a strong sense of community, Oxford is more than just a place to compete: It’s a place to create lasting memories. Whether on the field or exploring the town, athletes, coaches and families will find Oxford to be the perfect backdrop for an unforgettable tournament experience.
 

Learn more at VisitOxfordMS.com.
 

Mississippi: Starkville

Starkville, Mississippi, offers exceptional sports facilities that cater to both large and small tournaments. The 124-acre Cornerstone Sports Complex is a standout, featuring 12 tournament-ready baseball and softball diamonds, complete with batting cages, warm-up areas, playgrounds, walking trails and community spaces. It’s perfect for regional tournaments, with full lighting and ample parking, ensuring comfort for both players and spectators.
 

The Starkville Sportsplex complements this with seven soccer fields (both natural grass and turf) and eight baseball/softball fields. It also provides amenities like restrooms, picnic areas and internet access to enhance the spectator experience. The nearby Travis Outlaw Center adds indoor meeting rooms and additional facilities for events. Lodging, dining and entertainment options are just a short drive away. The community atmosphere is evident, ensuring a seamless experience for all involved.
 

Starkville is committed to providing high-quality sports venues, ideal for hosting tournaments of any scale. With well-maintained fields, convenient amenities and an accessible location, it’s the perfect place for athletes to compete and families to relax.
 

Learn more by emailing phunt@starkville.org or calling 662-323-3322. Starkville can help with details and can leverage the facilities and amenities event owners need to get their teams fired up and keep their families happy. That’s what it’s all about.
 

Oregon: Eugene

Eugene, known around the globe as TrackTown USA, is the proud home of the University of the Oregon Ducks. The Oregon track and field program put Eugene on the map in 1972 when it hosted the NCAA Championships for track and field again and also when it hosted the U.S. Olympic Trials for the first time. More than 50 years and seven U.S. Olympic Trials later, Eugene continues its tradition of excellence and its tradition of hosting.
 

Beyond being the heart and home of track and field and the birthplace of Nike, the University of Oregon’s 57,000-seat Autzen Stadium is the loudest per capita college football stadium in the country. Other sports facilities on campus include Matthew Knight Arena, PK Park, Jane Sanders Stadium, Papé Field and the Moshofsky Center. The venues support state, regional and international events for athletes of all ages.
 

Eugene prides itself on being a champion host and a community of sports fans. Unique hotels, a walkable downtown, no sales tax, a vibrant culinary scene and unrivaled Pacific Northwest beauty all add to this college town’s allure. For sports events big and small, Eugene has it all.
 

Tennessee: Knoxville

Look up “college town” in the dictionary and the description fits Knoxville to a (U)T – the University of Tennessee, that is. A city as vibrant as that particular shade of orange, Knoxville offers an unbeatable experience for sports events.
 

What began in 1794 as a small college has grown into Tennessee’s flagship university, renowned for both its academic and athletic programs. Knoxville similarly has grown over the years, offering everything from world-class museums, accessible outdoor opportunities, an excellent arts and culture scene and dining to please any palate, all within walking distance of some of the best venues in the city.
 

The Visit Knoxville Sports Commission works hand in hand with these venues and partners with the University of Tennessee on their athletic venues.
 

“Our relationship with UT allows us to recruit major events to Knoxville,” says Chad Culver, Senior Director of Sports & Convention Sales at Visit Knoxville. “Our destination combined with our equally important partnership has resulted in bringing iconic events like the U.S. Olympic Team Trials-Diving and the Bassmaster Classic, that will be returning to Knoxville for the third time in 2026.”
 

You are invited to visit Knoxville and experience good ol’ Rocky Top first-hand. Learn more about this nature-loving-adventure-seeking-sports-kinda town at VisitKnoxville.com.
 

Texas: College Station

College Station is the proud home of Texas A&M University, one of the nation’s largest universities, boasting more than 70,000 students. The university brings an undeniable energy to the entire city, which is known for a warm, welcoming atmosphere dubbed “Howdy Hospitality.” This is especially evident in the fall, when over 100,000 fans pack Kyle Field to cheer on Aggie Football.
 

Texas A&M University offers much more than just sports. It is recognized for its top ranked academic programs, an exciting campus life with over 1,000 student organizations and a strong military tradition that includes a highly regarded ROTC program. The city of College Station is also experiencing steady growth, with new entertainment venues, restaurants and retail options enhancing the area. Combined with a thriving job market and exceptional quality of life, these factors make College Station a standout community.
 

For outdoor enthusiasts, the area features excellent parks and recreational facilities that host sporting events year-round. College Station is ready to welcome event organizers and participants to experience the heart of Aggieland. To learn more about hosting an event in the city, visit the website: CompeteCollegeStation.com.
 

Virginia: Virginia Beach

Virginia Beach, Virginia is a central location to college communities, including Virginia Wesleyan University, Old Dominion University, Norfolk State University, Hampton University, Christopher Newport University and the College of William & Mary.
 

Bringing together coastal spirit with state-of-the-art facilities, Virginia Beach is the ideal place to host an unforgettable sporting event. Maybe it’s the miles of sandy beaches or the sparkling waters. Maybe it’s the welcoming sunshine or the year-round activities that offer endless possibilities for adventure.
 

From indoor to outdoor sports and friendly games to massive tournaments, Virginia Beach is a prime setting for competition. In addition to modern complexes ready to host all types of sports and capacities, Virginia Beach offers a vibrant, diverse atmosphere that athletes and event attendees won’t soon forget.
 

The city’s newest sports facility makes it a pleasure to be indoors. Opened in October 2020, the Virginia Beach Sports Center is a state-of-the-art facility ready to host a wide variety of sports, including basketball, volleyball, indoor track and field and indoor field hockey. Its 285,000 square feet of convertible space can accommodate 12 basketball courts, 24 volleyball courts, nine field hockey courts and a 200-meter hydraulically banked track, with room for up to 5,000 spectators to watch the action. SDM