Midwest

With Younger Athletes and More Females, Triathlon Enters a New Era
ARTICLE Jan 08, 2026

With Younger Athletes and More Females, Triathlon Enters a New Era

IRONMAN might be one of the largest and most recognizable brands in the event market but that doesn’t mean it’s static. The organization closed out the year with a report showing the number of athlete...
t least two World Cup host cities — Houston and Kansas City, Mo. — have seen spikes not only in traveler interest but also in bookings.
ARTICLE Jan 08, 2026

Some World Cup Cities Already Seeing Spikes in Tourist Interest

Some of this summer’s FIFA World Cup destinations are reporting a bump in interest from those who like to travel for sports. Houston and Kansas City, Missouri, in particular, have seen spikes not only...
The Next Generation of F1 Stars Lining Up on Go-Kart Tracks Nationwide
ARTICLE Jan 08, 2026

The Next Generation of F1 Stars Lining Up on Go-Kart Tracks Nationwide

NASCAR gets a lot of love, a lot of tailgating and a lot of attention here in the USA. Formula One, not so much; many races have struggled to survive, even in sports destinations. But the discipline h...
Another Path to Success
ARTICLE Jan 01, 2026

Another Path to Success

Across the country, cities have added to their inventories of venues, improved upon existing facilities and partnered with colleges and universities to gain new leverage in an increasingly competitive...
Winter Sports Providing Lucrative Glide Paths
ARTICLE Jan 01, 2026

Slide Rules

For many locales, hosting winter and ice sports competitions is no longer a weather-dependent undertaking. Indoor facilities mean ice skating, broomball, hockey and curling can be hosted year-round, a...
Destinations are Increasingly Accommodating the Adaptive Sports and Recreation Markets
ARTICLE Jan 01, 2026

Ready, Willing and Able to Accommodate

Nationwide, destinations, rights holders and event owners are tapping into local resources like hospitals, universities and nonprofit organizations to help bring more adaptive sports and recreation ev...
Basketball Bringing Destinations Nothing But Net
ARTICLE Jan 01, 2026

In the Zone

Among team sports, basketball has continued to be a leader in participation. Data from the Sports & Fitness Industry Association’s 2025 Participation Report shows 31.9 million U.S. participants ages s...
A “Bookend Winter” Forecast Could Help Strategically Scheduled Sports
ARTICLE Dec 04, 2025

A “Bookend Winter” Forecast Could Help Strategically Scheduled Sports

Winter sports events that take place outdoors could see some reliably good conditions – for a change. AccuWeather® long-range experts say the best skiing and snowboarding conditions are expected durin...
Get Your BID On: NAIA Indoor Track & Field National Championships
ARTICLE Dec 04, 2025

Get Your BID On: NAIA Indoor Track & Field National Championships

Want to host an event where it’s possible to get a sneak peek at the athletes in America’s talent pipeline? Here’s your chance. The NAIA is looking for a host for its 2027 and 2028 Indoor Track & Fiel...
New York City Marathon Named World’s Most Valuable Marathon Brand
ARTICLE Dec 04, 2025

New York City Marathon Named World’s Most Valuable Marathon Brand

What’s the most valuable marathon brand? Oddly, not Boston but the New York City Marathon, according to a recent study. The event is valued at $292 million for extensive and diverse revenue streams, s...

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The Next Generation of F1 Stars Lining Up on Go-Kart Tracks Nationwide

The Next Generation of F1 Stars Lining Up on Go-Kart Tracks Nationwide

Article Jan 08, 2026

NASCAR gets a lot of love, a lot of tailgating and a lot of attention here in the USA. Formula One, not so much; many races have struggled to survive,...

With Younger Athletes and More Females, Triathlon Enters a New Era
With Younger Athletes and More Females, Triathlon Enters a New Era
Article Jan 08, 2026
t least two World Cup host cities — Houston and Kansas City, Mo. — have seen spikes not only in traveler interest but also in bookings.
Some World Cup Cities Already Seeing Spikes in Tourist Interest
Article Jan 08, 2026
Destinations are Increasingly Accommodating the Adaptive Sports and Recreation Markets
Ready, Willing and Able to Accommodate
Article Jan 01, 2026
Basketball Bringing Destinations Nothing But Net
In the Zone
Article Jan 01, 2026
More Sports Business

Sports Business