With upwards of 60,000 journeying to the Kansas Speedway, the American Royal World Series of Barbecue is the largest non-traditional competition in... More>>

If you hype it, they will come, probably in droves. The long-awaited Field of Dreams game at the ballpark in the cornfield (yes, that cornfield) in... More>>

Helping students remain active and engaged in sports, even outside of the varsity framework, has long been the mission of the National Federation of... More>>

The pandemic didn’t have many upsides but while in lockdown, organizations (both destinations and events) found time to fine-tune their marketing... More>>

We finally have a decision on spectators at the Olympics next month in Tokyo. Presently, the U.S. trials for many sports are hosting fans as well,... More>>

While many destinations are focused on whether they will be picked as host cities for the 2026 World Cup, this summer brings a different... More>>

Just like the rebound itself, spectator numbers in sports events are, well, all over the map. But everyone agrees fans are essential. More>>

One of the most popular sports in the world, and one of the oldest and most revered, track and field is set to be contested in Tokyo this summer. But... More>>

The economic impact from sports (something so modest as a few cents on a dollar) can be reinvested by communities for exponential growth. More>>

“Take me out to the ballgame/Take me out to the crowd…” That second line is about to reverberate loud (very loud) and clear in Kansas this... More>>