 | Article | November 2, 2020
Horseplay: Multiple Disciplines Boost Equestrian Events’ Popularity
By: Judy Leand
For more than a century, American equestrian athletes have represented the U.S. in international competition, claiming medals in the Olympics, Pan...more >>
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 | Article | November 2, 2020
Bucking Convention: Rodeo Has New Grounds for Growth
By: Judy Leand
With an American fan base exceeding 43 million people, ever-increasing media coverage (and prize purses), as well as a new focus on attracting...more >>
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 | Article | September 1, 2020
Perfect Landings for Gymnastics Events
By: Judy Leand
Highly competitive and entertaining, and with a unique blend of athleticism, strength and grace, gymnastics draws legions of participants and fans....more >>
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 | Article | July 1, 2020
Ready to Rumble
By: Judy Leand
From wrestling and boxing to martial arts, combat sports are becoming increasingly popular across the U.S. A bright spot is the niche sport of...more >>
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 | Article | May 21, 2020
Right on Track
By: Judy Leand
As one of the oldest athletic events in the world, track and field has been a vital part of both the ancient and modern Olympics and is a mainstay of...more >>
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 | Case study | May 21, 2020
Lubbock’s Newly Renovated Athletic Complex Is Ready for Action
By: Judy Leand
Set to become the sports hub of Texas, Lubbock has upped its game with the newly renovated, world-class and highly versatile Berl Huffman Athletic...more >>
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 | Article | March 5, 2020
Booting Up
By: Judy Leand
Soccer remains one of the most popular sports at multiple levels, including high school, where both boys’ and girls’ participation continues to...more >>
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 | Case study | March 1, 2020
At Cedar Point Sports Center, it’s All About Sports Like No Other
By: Judy Leand
Over the years, Cedar Point has thrilled visitors as “The Roller Coaster Capital of the World.” And in December 2019, it unveiled an attraction...more >>
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 | Article | December 19, 2019
The Brave New World of Esports
By: Judy Leand
Although esports is digitally based, physical space is needed to house in-person events, prompting a growing number of destinations to build...more >>
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Article | November 27, 2019
HHS Announces Federal Strategy to Boost Youth Sports Participation - But It's Hardly Unique
By: Judy Leand
The U.S. Department of Health and Human Services unveiled the National Youth Strategy, outlining steps that the country can take to ensure that all...more >>
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