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ARTICLE May 01, 2026
More Than a Logo on a Banner: Building a Sponsorship Program That Works
Here's something to consider: Every time a facility hosts a tournament or a destination welcomes a sporting event, local businesses are watching. They see the parking lots filling up, the restaurants ...
ARTICLE May 01, 2026
Casting Calls
With a record 19 percent of the population having participated in fishing in 2024, it’s no surprise that the fishing competition landscape continues to expand with more livestreaming, increasing prize...
ARTICLE May 01, 2026
Destinations That Go to the Head of the Class
If you’re looking for the all-American sports experience, it’s hard to turn away from all that a college town can offer, like excellent venues, plentiful accommodations, a variety of restaurants, fun,...
ARTICLE Apr 16, 2026
Match Made in Heaven: White Sox Ticket Demand Surges for Pope-Inspired Hat
The baseball season is still young but the White Sox already clinched the title of Best MLB Promotional Giveaway Ever with their news that all those who attend their August 11 game will receive (wait...
ARTICLE Apr 02, 2026
Event Owners Can Take Heart from Spring Forecast with Lower Tornado Risk
The long-range weather forecast for this spring is in and it should be reassuring to owners with sports events planned for areas in the Midwest: fewer tornadoes are anticipated. However, other events,...
ARTICLE Mar 19, 2026
Bowfishing Tournaments Emerging as Weapons to Control Invasive Species
Bowfishing tournaments are emerging as a top weapon in the fight against invasive aquatic species nationwide, with species like carp and snakehead squarely in the crosshairs of competitive anglers. At...
ARTICLE Mar 01, 2026
Industry Experts Who Can Make All the Difference
One of the biggest challenges in our industry is keeping contact lists updated. As new venues open and as promotions occur, it’s important to know exactly who we need to call in any given destination....
ARTICLE Mar 01, 2026
Driving Forces: Destinations Put Golf Events on the Right Course
The good news continues for golf. The National Golf Foundation reports that 48.1 million Americans aged 6 and up participated in golf in 2025, with the fastest-growing groups being youths, females and...
ARTICLE Mar 01, 2026
Come On In. The Water’s Fine
When Los Angeles hosts the Summer Games, swimming and diving, just like figure skating and ice dancing at the Winter Games, will dominate media coverage. That always results in a bounce in participati...
ARTICLE Mar 01, 2026
World-Class Boost: Soccer Poised for Exponential Growth This Summer
Soccer is, of course, one of the most popular sports in the world. And with North America set to host the 2026 FIFA World Cup in June and July, the sport is looking to get a continued boost in the U.S...
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