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ARTICLE Dec 04, 2025
New York City Marathon Named World’s Most Valuable Marathon Brand
What’s the most valuable marathon brand? Oddly, not Boston but the New York City Marathon, according to a recent study. The event is valued at $292 million for extensive and diverse revenue streams, s...
ARTICLE Nov 20, 2025
Following Health Incidents, Cold Plunges Could be in Hot Water
Are cold plunges in hot water? Maybe. In Illinois, a bill is closer to becoming law; if passed, fitness facilities and other places that offer cold plunges could be subject to more regulations and tra...
ARTICLE Nov 01, 2025
The Heart of the Sports Market
The Heartland. America's Breadbasket. Middle America. The Midwest has been known by many nicknames but here’s one more: Sports Hosting Powerhouse. Cities in the center of the country can attract and h...
ARTICLE Nov 01, 2025
Courting an Economic Boom
Tennis facilities are a fixture at almost every level, from schools to parks to private clubs. Pickleball facilities, meanwhile, have continued to proliferate, with new installations going in nationwi...
ARTICLE Nov 01, 2025
Horse Sense
Equine sports are as varied as the horses and riders who participate, and as multitudinous as the crowds who come to watch. From the uniquely American sport of rodeo to the power and beauty of discipl...
ARTICLE Oct 29, 2025
Meet the 2025 Champions of Economic Impact in Sports Tourism
Each year, SDM’s awards program, Champions of Economic Impact in Sports Tourism, is a tribute to the power of an industry. This year was no exception. Communities that hosted these events reaped a sha...
ARTICLE Oct 23, 2025
National Groups, States Work to Increase Kids’ Access to Youth Sports
With many programs for underserved populations experiencing cuts in recent months throughout the country, it’s refreshing to see new efforts at multiple levels expanding access to youth sports program...
ARTICLE Sep 01, 2025
Venues Where Events Can Stick the Landing
If there’s one thing event owners need for gymnastics competitions, it’s space. From back handsprings to balance beams, participants need room to spread out to perform at an optimal level. Here’s a lo...
ARTICLE Sep 01, 2025
IRONMAN
The IRONMAN Triathlon is a branded event that includes a 2.4-mile swim, a 112-mile bicycle ride and a marathon 26.2-mile run completed in that order, for a total of 140.6 miles. Since its first event ...
ARTICLE Sep 01, 2025
The Search for a New Venue Ends Here
Whether athletes are sliding into a base, spiking the ball across a net, diving into the water or taking the field, the goal for the event owner is always to create a quality experience that results i...
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