March/April 2025

Sports Destination Management Magazine

Some of the most important words in the Special Olympics are “Let me win. But if I cannot win, let me be brave in the attempt.” It is the oath that Special Olympians recite at competitions and I think it embodies the best philosophy ever, not just for sports but for the business of sports. And maybe that is something we all need to strive for. Sports should unite us and let us know what we really have in common: the will to win and the willingness to learn from our losses. Let’s start spring, a season of renewal, with that in mind.

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In this issue

Creating Five-Star Experiences

BY: Christine Schaffran

Few places have more Olympic cache than Colorado Springs USA, known as Olympic City USA. When that destination takes on an event, the results will be showstopping. Whether it’s a multi-sport event like the Warrior Games or a single sport tournament like the 45th U.S. Senior Open Golf Championship, event owners can expect focus and dedication. more....

Clipboard

Onsite and Inside: Exploring Medical Partnerships

Executive Insights

Little League Baseball and Softball

Industry Leadership

Need a Go-To? Here’s Who’s Who

Multi-Sport Multi-Discipline Review

Water Supply

Perspectives

Thinking Green

Regional Focus

Peak Performances