SDM Contributor

Dr. Bonnie Tiell

Dr. Bonnie Tiell

Dr. Bonnie Tiell, the official education correspondent for Sports Destination Management, is a Professor of Sport Management at Tiffin University and a faculty member at the United States Sports Academy. As President of Tiell Total Sports, LLC, Tiell works with the International Cultural Consortium, the Sport Authority of Thailand, and other organizations on sport education initiatives. At every summer Games since the 2004 Athens (Greece) Olympics, Dr. Tiell has directed the Academic Experience with Olympians featuring a humanitarian program for underprivileged youth in the host city. 

Article | November 1, 2021
Strategies for Sport Organizations to Capitalize on Merchandising   

By: Dr. Bonnie Tiell,Dr. Danielle Foster

Merchandising is a key revenue driver in the sport industry especially for professional leagues, college athletics programs, and one-off community...more >>

Article | May 12, 2021
Investing in Career Development for Employees   

By: Dr. Bonnie Tiell

Career development is a generic term but when applied to the sports event planning market, it becomes more specific. Here are some options.

Article | November 2, 2020
The World of the Mobile Apps for Sports and Events   

By: Dr. Bonnie Tiell

The use of apps for sports events is a trend that is not going away. Increasingly, athletes, their families, press and spectators are turning to...more >>

Article | May 19, 2016
Field of Study: Ballparks, Arenas and Racetracks Serve as Classrooms in Sports Management   

By: Dr. Bonnie Tiell

Degree programs in sports management are proliferating. But what separates them? Often, it comes down to the internship experiences they can offer...more >>

Article | April 28, 2015
Teaching Responsibility and Due Diligence: Preparing Sports Management Students for Roles as a Sport Supervisor   

By: Dr. Bonnie Tiell

The field of sport management has evolved over the years. Today’s event owners and rights holders, as well as CVB and sports commission personnel,...more >>

Article | May 23, 2014
The Sports Management Graduate Education Advantage   

By: Dr. Bonnie Tiell,Kelley Walton, JD, SPHR

Knowledge is power and an advanced degree is proof. Learn the advantages and get ready to make your next move.

Article | March 31, 2012
Education Degree Programs   

By: Dr. Bonnie Tiell

Sport management curriculum has been offered in colleges since the mid-fifties when a class in Baseball Ticket Sales was offered by Walter O'Malley,...more >>

Article | August 31, 2011
Going Online To Get Ahead: Advanced Degrees in Sports Management   

By: Dr. Bonnie Tiell

Pursuing an advanced online degree in an accredited sports management program is a steadfast means to leverage relationships that can fulfill dreams...more >>


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