The sports landscape is ever-changing. From the emergence of new sports (hello, axe throwing!) to the ways we tinker with the surfaces of tried-and-true pursuits to create a better experience for athletes, the only constant is indeed change. This issue celebrates a variety of sports and also focuses on some nontraditional venues: natural landscapes for communities bringing in gravel cycling, mountain biking, trail running, fishing and triathlons. No matter what the venue, let us strive to create a top-notch experience for athletes.
Social media is nothing new, but how the sports tourism industry uses these tools to elevate events can impact how destinations are perceived by both sports and event travelers and planners. Destinations are leveraging social media to springboard brand unveilings, announce major event series and tell culturally rich stories to custom, target audiences. more....