July/August 2024

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Sports Destination Management Magazine

July/August 2024 issue cover

The sports landscape is ever-changing. From the emergence of new sports (hello, axe throwing!) to the ways we tinker with the surfaces of tried-and-true pursuits to create a better experience for athletes, the only constant is indeed change. This issue celebrates a variety of sports and also focuses on some nontraditional venues: natural landscapes for communities bringing in gravel cycling, mountain biking, trail running, fishing and triathlons. No matter what the venue, let us strive to create a top-notch experience for athletes.

In this issue

Road Warriors

BY: Judy Leand

The best good news in the event space is that per-race participation is back to its pre-pandemic baseline. The takeaway is that people are running now more than ever, and other road and endurance sports such as cycling and triathlon remain popular. This translates into more opportunities for destinations to host an ever-widening array of events. more....