Rebranding - New Name, New Play: A Case Study
Rebranding can be daunting but ultimately rewarding if the time and the process are right. In Gulf S...
Ally Mills Dorrough, APR, TMP has served as the Marketing & Communications Specialist for Gulf Shores | Orange Beach Sports & Events and Gulf Shores & Orange Beach Tourism in Alabama since 2018 and has been with the organization since 2012. She oversees all sports, events, meetings and international PR, marketing and communications efforts and has a true passion for helping grow sports tourism. Dorrough is an Auburn University alumni (War Eagle!) and is married with two young children.
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