The Spirit Industry: Off the Sidelines and into the Spotlight
Cheer has cemented its place as one of the most popular group sports in the U.S. It remains firmly in the top ten among high school sports, and all-star cheer programs (meaning those not associated with schools) are flourishing as well. Why all this growth, though? Let’s look at some important factors, with insights from USA Cheer’s Lauri Harris. more....