January/February 2024 | Sports Destination Management

January/February 2024

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Sports Destination Management Magazine

January/February 2024

Muhammad Ali said, “Service to others is the rent you pay for your room here on earth.” If 2024 is your year to give back to the industry, this issue can help. “Bringing in a New Class of Leaders” talks about the qualities that will be in demand in the future. Are we helping others become those leaders? Another article covers an innovative obstacle race that brings together athletes with and without disabilities, and provides good information about adding adaptive categories to events. We’re standing on the precipice of 2024. Let’s make it a great one.

In this issue

Crossing the Finish Line Together

BY: Tammy Roche

Obstacle course races and mud runs have increased in popularity and number. But the USA has only one event with a one-mile adapted course for adults with intellectual disabilities and a finish line that coincides with the event’s 10-mile course, so that the two courses meet up for a final obstacle and all participants cross the finish line together. more....