We’re heading into the spring season, and the March/April issue has everything you need to get started on your most successful year yet. From coverage of soccer, golf, swimming and diving (and the fast-growing discipline of 3x3 basketball) to business topics like drafting a proposal, making a medical plan and evaluating lodging options, learning is packed into every page. Plus, our Industry Leadership article is a who’s who of stellar contacts in the sports tourism space. You’ll want to keep this issue around for reference as you position yourself for a win.
One of the newest Olympic disciplines, 3x3 basketball (where the U.S. Women's Team won gold), emerged as the breakout star among TV viewers. It’s fast-paced, takes up less court space, has its roots in the urban game, has multiple sponsored tours – and people tuned in to watch it in the Games. Here’s what’s on the horizon for this buzzy event. more....