This season, the NFHS released its latest participation report, noting that a record high of more than eight million participants competed in high school sports in the 2023-24 school year. Are we serving them, in addition to the travel sports market? Let’s salute those amazing student athletes, who are balancing their schoolwork, a social life and even their participation in other activities like theater and clubs – in addition to their time on the fields and courts. As we head into a new season and a new school year, we should prepare to give it our best.
Call it a ripple effect: Water sports of all types are becoming increasingly popular and destinations throughout the nation are playing a major role in hosting and promoting these activities. No ocean? No problem. Even landlocked locales are taking great advantage of opportunities in lakes, rivers and gulfs. Here are the destinations making waves. more....