September/October 2024

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Sports Destination Management Magazine

September/October 2024

This season, the NFHS released its latest participation report, noting that a record high of more than eight million participants competed in high school sports in the 2023-24 school year. Are we serving them, in addition to the travel sports market? Let’s salute those amazing student athletes, who are balancing their schoolwork, a social life and even their participation in other activities like theater and clubs – in addition to their time on the fields and courts. As we head into a new season and a new school year, we should prepare to give it our best.

In this issue

Kentucky Sports Alliance: New Name, Expanded Mission

BY: Michael Popke

The Kentucky Sports Alliance succeeds TEAM Kentucky as the state’s sports tourism agency. The name change and rebranding are intended to help represent the organization’s mission to unite the 14 entities across Kentucky in promoting a broad range of sports venues and opportunities to event planners and organizers. Here’s an inside look at the strategy. more....