September/October 2024

This season, the NFHS released its latest participation report, noting that a record high of more than eight million participants competed in high school sports in the 2023-24 school year. Are we serving them, in addition to the travel sports market? Let’s salute those amazing student athletes, who are balancing their schoolwork, a social life and even their participation in other activities like theater and clubs – in addition to their time on the fields and courts. As we head into a new season and a new school year, we should prepare to give it our best.