And just like that, 2024 winds up and 2025 begins. And wow, what a year this is shaping up to be. In fact, this just might be one of the hottest years for international sports in the USA, with the Winter X Games this month in Aspen, Colorado, the World Police and Fire Games this summer in Birmingham, Alabama and of course, a whole lot more, all designed to draw eyeballs to destinations. Whether you’re new to this industry (and if you are, welcome!) or whether you’ve been here for years, this issue can help you make the most of the new year.
While pickleball has secured its spot as the fastest-growing sport in the United States, esports is catching up. In the past decade, competitive gaming has emerged as a viable sport in a $1.7 billion global market, anchored by cool arenas designed for high-end battles, a rabid fan base and even the backing of the International Olympic Committee. more....