January/February 2025

Sports Destination Management Magazine

And just like that, 2024 winds up and 2025 begins. And wow, what a year this is shaping up to be. In fact, this just might be one of the hottest years for international sports in the USA, with the Winter X Games this month in Aspen, Colorado, the World Police and Fire Games this summer in Birmingham, Alabama and of course, a whole lot more, all designed to draw eyeballs to destinations. Whether you’re new to this industry (and if you are, welcome!) or whether you’ve been here for years, this issue can help you make the most of the new year.

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In this issue

Starting an Event? Start with A Mission

BY: Johnny Crosskey

Nothing beats the energy of a cheer competition. That’s what’s in the foreground and background of Maximum Cheer’s events. While there’s a lot of excitement and a larger portion of work going on behind the scenes, there’s an even greater force driving it, one that’s central to starting and maintaining highly sought-after events: A clear mission. more....

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Shaping the Future of Inclusive Athletics

Executive Insights

Senior Softball-USA

Industry Leadership

Sports Destinations on the Rise

Multi-Sport Multi-Discipline Review

Ctrl Alt Succeed

Perspectives

Decision Factors When Selecting a Host Community

Regional Focus

Notable Venues in the Northeast