May/June 2023

Sports Destination Management Magazine

There are many great things to see when studying the sports business industry: Emerging trends, the creation of an alternative accommodations market, new sports and plenty more. But the one thing that never changes is that it is an industry of stories. This issue celebrates those stories, whether it’s successful facilities, innovative marketing campaigns, boosting economic impact or even collaborating with competitors. We invite you to sit back and enjoy these success stories and even to get some new ideas as you write your own.

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In this issue

Senior Athletes: A Trending Market

BY: Meredith Scerba

Fact: People are living longer. Also fact: The number of seniors (aged 50 and up) engaging in health and fitness activities is rising. And data from the National Senior Games Association corroborates that, with a upward trend in registrations for its biennial event. What can we learn from this market, how can we harness it and what are the rewards? more....

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Senior Athletes: A Trending Market

Executive Insights

National High School Rodeo Association

Industry Leadership

For Great Venues, Go to the Head of the Class

Multi-Sport Multi-Discipline Review

Life in the Fast Lane

Perspectives

Leveraging the Economic Impact of Sports Tourism

Regional Focus

Accessibility, Affordability and Adaptability in a “Typically American” Region