There are many great things to see when studying the sports business industry: Emerging trends, the creation of an alternative accommodations market, new sports and plenty more. But the one thing that never changes is that it is an industry of stories. This issue celebrates those stories, whether it’s successful facilities, innovative marketing campaigns, boosting economic impact or even collaborating with competitors. We invite you to sit back and enjoy these success stories and even to get some new ideas as you write your own.
The economic impact of sports tourism is on the rise but what are some strategies organizations and cities can use to increase the amount coming in from any given event? Whether it’s a pro sports event, a college championship or a youth tournament, there are creative ways to harness the energy and boost the bottom line. Here are just a few. more....