The Changing Role of Branded Merch
Branded merchandise has evolved from giveaway to strategic communications channel, creating connecti...
Drew Holmgreen, president and CEO of Promotional Products Association International (PPAI), is passionate about showing the branding world how powerful merch can be – not as an afterthought or giveaway, but as an intentional part of every brand’s strategy. His thought leadership explores how intentional merch can turn a message into a movement and a campaign into a lasting conversation that lives well beyond the scroll.
There are no comments
Please login to post comments