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ARTICLE Jan 15, 2026
With Younger Athletes and More Females, Triathlon Enters a New Era
IRONMAN might be one of the largest and most recognizable brands in the event market but that doesn’t mean it’s static. The organization closed out the year with a report showing the number of athlete...
ARTICLE Jan 08, 2026
Some World Cup Cities Already Seeing Spikes in Tourist Interest
Some of this summer’s FIFA World Cup destinations are reporting a bump in interest from those who like to travel for sports. Kansas City, Missouri and Houston, in particular, have seen spikes not only...
ARTICLE Jan 01, 2026
Another Path to Success
Across the country, cities have added to their inventories of venues, improved upon existing facilities and partnered with colleges and universities to gain new leverage in an increasingly competitive...
ARTICLE Dec 04, 2025
Report: Hotel Challenges in Attracting Visitors for World Cup Stays
As the 2026 World Cup approaches, the U.S. hotel sector is seeing soaring rates but also challenges from declining international travel and new visa fees. Hotel occupancy remains low as many fans wait...
ARTICLE Oct 23, 2025
Anger Kicking In Over High World Cup Ticket Prices
When 2026 FIFA World Cup tickets went on sale, many U.S.-based fans no doubt felt penalty-kicked in the gut by the prices. While FIFA had originally claimed seats would cost as little as $60, fans fou...
ARTICLE Oct 09, 2025
As FIFA Counts Down to 2026, Host Cities Wind Up the Spin Cycle
FIFA is counting down to the 2026 World Cup and accordingly, and host cities across the U.S. and Canada are ramping up their awareness campaigns. From recruiting volunteers to soliciting sponsors and ...
ARTICLE Sep 01, 2025
IRONMAN
The IRONMAN Triathlon is a branded event that includes a 2.4-mile swim, a 112-mile bicycle ride and a marathon 26.2-mile run completed in that order, for a total of 140.6 miles. Since its first event ...
ARTICLE Aug 28, 2025
Get Your BID On: NAIA Indoor Track & Field National Championships
The NAIA is looking for a host for its 2027 and 2028 Indoor Track & Field National Championships, and they’re inviting interested destinations to get their BID on. The event hosts 100 men’s and 100 wo...
ARTICLE Aug 28, 2025
Destinations with Science-Based Attractions Could See Astronomical Impact
Areas that have planetariums and science centers in addition to their sports facilities could get more tourism this year, thanks to a bonanza of celestial events in the fall and winter that will appea...
ARTICLE Jul 17, 2025
FIFA Comment on Covered Stadiums Draws Heat from 2026 Destinations
Just when you thought it was safe to go back in the water- uh, FIFA website. The 2025 Club World Cup, viewed as a dress rehearsal for 2026, saw record high temperatures, leading FIFA President Gianni ...
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