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Michael Popke

Michael Popke

Michael Popke is an award-winning journalist with 25 years of professional experience in print and digital media. For 15 years, he was managing editor of Athletic Business, the leading business-to-business magazine and website for athletic, fitness and recreation professionals. He also has coached baseball, basketball and softball, worked as a USA Swimming stroke-and-turn official and is an avid high school sports and aquatics safety supporter. Michael owns Two Lakes Media Group and lives in the Madison, Wisconsin, area.


Article | June 13, 2018
Paradigm Shift for Event Owners: Baseball Finding Favor Among Hispanics   

By: Michael Popke

With Hispanic individuals comprising almost one-third of all Major League Baseball players, the sport’s Latino fan base is increasing. And that has...more >>


Article | June 13, 2018
By the Numbers: 2018 FIFA World Cup   

By: Michael Popke

Fact: Team USA won’t be on the field when the 2018 FIFA World Cup begins tomorrow. Also fact: we can still enjoy one of international sport’s...more >>


Article | June 13, 2018
Raising the Periscope on eSports: New Tournaments, Initiatives and Even College Scholarships   

By: Michael Popke

Ready for a look around the eSports landscape? There are plenty of new developments. ESPN’s direct-to-consumer streaming service, ESPN+, will add...more >>


Article | June 13, 2018
U.S. Lottery Industry, Native American Tribes Want Pieces of Regulated Sport Betting Market   

By: Michael Popke

Now that states are free to allow legalized sports betting, the lottery industry and the Native American demographic (which run casinos in several...more >>


Article | June 13, 2018
Nationwide, Lawmakers Look to Put Safeguards in Place to Prevent Sexual Assault in Sports   

By: Michael Popke

Larry Nassar may be old news in the cycle, but nationwide, officials are trying to put better safeguards in place against child sex abuse. Here is a...more >>


Article | May 31, 2018
Up and Down the Coast   

By: Michael Popke

Ask people to define the Mid-Atlantic region of the United States, and you’ll likely receive different responses. Generally speaking, though, it...more >>


Article | May 31, 2018
On the Right Track   

By: Michael Popke

Track and field, historically one of the oldest sports in the world, remains popular at all levels – high school, college and even at the Olympics,...more >>


Article | May 30, 2018
Santa Fe High School Shooting: How Baseball Helped Heal a Community   

By: Michael Popke

One day after a 17-year-old high school student opened fire at Santa Fe High School and killed 10 classmates, the Santa Fe Indians played the...more >>


Article | May 30, 2018
MLB, USA Baseball Introduce Modified Play in Effort to Boost Fun Factor   

By: Michael Popke

Hit and Run Baseball is a new initiative by Major League Baseball and USA Baseball, spearheaded by Hall of Famer Cal Ripken Jr. and designed to make...more >>


Article | May 30, 2018
Las Vegas Casino Workers’ Strike Could Impact Stanley Cup Finals   

By: Michael Popke

A few weeks ago, the idea that casino workers in Vegas might go on strike wasn't even an issue for the sports industry. Now, however, with the Las...more >>


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