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Michael Popke

Michael Popke

Michael Popke is an award-winning journalist with 25 years of professional experience in print and digital media. For 15 years, he was managing editor of Athletic Business, the leading business-to-business magazine and website for athletic, fitness and recreation professionals. He also has coached baseball, basketball and softball, worked as a USA Swimming stroke-and-turn official and is an avid high school sports and aquatics safety supporter. Michael owns Two Lakes Media Group and lives in the Madison, Wisconsin, area.


Article | July 24, 2019
Cycling Deaths Spark Declaration of Emergency in NYC, Could Impact Events   

By: Michael Popke

New York City has been lethal for cyclists with 15 killed in 2019 (and three in a one-week period). What steps is the city taking and how can it help...more >>


Article | July 10, 2019
The Most Frequently Reported Injury Among Youth Athletes? Concussions   

By: Michael Popke

What’s the most frequently reported injury among young athletes? It’s not blown-out ACLs or even broken bones. It’s concussions, unfortunately....more >>


Article | July 10, 2019
UConn Grads Create Nonprofit Organization to Help Fill Empty Seats   

By: Michael Popke

We all know how demoralizing it can be to see empty seats at sporting events. But three University of Connecticut graduates living in New York City...more >>


Article | July 10, 2019
Will Standup Paddling Become an Olympic Sport After All?   

By: Michael Popke

It will. It won’t. It might. The stories on whether SUP will be in the Olympics have wobbled back and forth like a noob on a board facing that...more >>


Article | July 10, 2019
International Swimming League Dives into Competitive Swimming Market   

By: Michael Popke

Four U.S. cities stand to benefit as the brand-new International Swimming League tests the waters this fall. The ISL, a professional sports league...more >>


Article | July 10, 2019
Texas Family Pleads Guilty in Scheme to Resell Tickets for The Masters   

By: Michael Popke

Hard on the heels of the college admissions scandal comes the news of a Texas family who was recently arrested for masterminding a scheme to resell...more >>


Article | July 10, 2019
Rhode Island School District Dumps All Sports as Part of Drastic Budget Cuts   

By: Michael Popke

The concept that a school district would be so desperate to make budget cuts as to dump all its sports programs – well, it sounds like a nightmare....more >>


Article | July 10, 2019
More Women Than You Think Are Esports Enthusiasts   

By: Michael Popke

Esports continues to grow and while it has often been seen as the demographic of teenage boys, a new study reveals there are more than one billion...more >>


Article | June 27, 2019
Keeping Pace   

By: Michael Popke

Recreational, competitive and endurance runners have no shortage of races to choose from these days, and plenty of settings to enjoy. From urban...more >>


Case study | June 27, 2019
AAU Junior Olympic Games Reinforce City’s Status as ‘Tournament Town’   

By: Michael Popke

This summer, Tournament Town will welcome its biggest event yet. The Amateur Athletic Union (AAU) Junior Olympic Games are expected to bring as many...more >>


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