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Michael Popke

Michael Popke

Michael Popke is an award-winning journalist with 25 years of professional experience in print and digital media. For 15 years, he was managing editor of Athletic Business, the leading business-to-business magazine and website for athletic, fitness and recreation professionals. He also has coached baseball, basketball and softball, worked as a USA Swimming stroke-and-turn official and is an avid high school sports and aquatics safety supporter. Michael owns Two Lakes Media Group and lives in the Madison, Wisconsin, area.


Article | April 14, 2020
Coronavirus Could Impact NFL Stadium Projects in Los Angeles, Las Vegas   

By: Michael Popke

The coronavirus pandemic has changed far more than March Madness. Although construction continued early the week of March 15 on the NFL’s two...more >>


Article | April 12, 2020
Fines, Community Service and More for Assaulting, Harassing Referees   

By: Michael Popke

Every state nationwide knows the struggle to keep refs in the game is real. But in some states, proposed laws that would give slap heavy penalties...more >>


Article | April 10, 2020
Survey: Olympic and Other Elite Athletes Struggling Financially   

By: Michael Popke

Olympic athletes’ dreams of representing their country come at a cost. The results of a survey of athletes in 48 countries (the U.S. included)...more >>


Article | April 9, 2020
Will Outdoor Activities Surge During the Pandemic?   

By: Michael Popke

Social distancing and self-quarantine have become the buzzwords to live by but they haven’t killed outdoor recreation. In fact, it’s possible...more >>


Article | March 6, 2020
Water Supply   

By: Michael Popke

The blue water, the smell of chlorine, the dynamic power of athletes – it’s all part of the lure of competitive swimming and diving. Nationwide,...more >>


Case study | March 5, 2020
Sand Mountain Park and Amphitheater Ready to Provide ‘The Whole Experience’   

By: Michael Popke

City officials in Albertville, Alabama, knew a change was needed. That’s why, back in 2012, they began strategizing about ways to replace the...more >>


Article | February 29, 2020
IOC Has Cancellation Timeline for Olympics if Coronavirus Can't Be Controlled   

By: Michael Popke

For the first time, the IOC is speaking publicly about what nobody wants to face: the ugly possibility (and the logistics) of cancelling this...more >>


Article | February 28, 2020
Deferred Maintenance Costs for National Parks Nears $12 Billion   

By: Michael Popke

From Washington, D.C., to Alaska, deferred maintenance projects to the tune of almost $12 billion are taking their toll on national parks, making...more >>


Article | February 28, 2020
Sustainability Seen as Key to Keeping Younger Demographic in Play   

By: Michael Popke

The Olympics has been trying for years to woo a younger demographic. But according to recent research, it’s not edgy sports that wins the loyalty...more >>


Article | February 24, 2020
Marathon Cheating, from Course Cutting to Proxy Running to…Shoes?   

By: Michael Popke

From course-cutting to hiring proxies to run their races for them, marathoners have increasingly come under suspicions and high-stakes distance races...more >>


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