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Michael Popke

Michael Popke

Michael Popke is an award-winning journalist with 25 years of professional experience in print and digital media. For 15 years, he was managing editor of Athletic Business, the leading business-to-business magazine and website for athletic, fitness and recreation professionals. He also has coached baseball, basketball and softball, worked as a USA Swimming stroke-and-turn official and is an avid high school sports and aquatics safety supporter. Michael owns Two Lakes Media Group and lives in the Madison, Wisconsin, area.


Article | May 12, 2021
Trends and Signposts: The Recovery Road Map   

By: Mary Helen Sprecher,Michael Popke

There are plenty of indicators that recovery is underway, and that sports are helping lead the charge into the post-vaccination economy.


Article | May 12, 2021
Track Is Back   

By: Michael Popke

One of the most popular sports in the world, and one of the oldest and most revered, track and field is set to be contested in Tokyo this summer. But...more >>


Article | May 9, 2021
Pro Venues Finding New Ways to Increase Spectator Capacity   

By: Michael Popke

As 2020 recedes in the rear-view mirror, pro sports are working out ways to increase their spectator capacity this summer. From socially distanced...more >>


Article | May 8, 2021
First Weight Classes Approved for Girls’ Wrestling as Sport Gains Momentum   

By: Michael Popke

Want proof of the growth of girls’ wrestling at the youth level? The Wrestling Rules Committee of the National Federation of State High School...more >>


Article | April 25, 2021
Sports Venues Emerge as Winners in Vaccination Efforts   

By: Michael Popke

Stadiums are the new all-stars. More than one million vaccines have been distributed at NFL stadiums. Another million have gone into arms at 11 MLB...more >>


Article | April 24, 2021
Triathlon Sellouts Another Sign of Recovery Among Large-Scale Events   

By: Michael Popke

Sports tourism’s resurgence could be characterized as more of a marathon than a sprint. That, of course, makes it absolutely fitting that...more >>


Article | April 11, 2021
Outdoors and Uber-Competitive, Disc Golf is Flying High   

By: Michael Popke

The pro disc golf circuit is off and running but even at the local level, the sport is exploding in popularity, fueled by a wish to get outdoors and...more >>


Article | April 9, 2021
Running is Leading the Pack in the Comeback of Live Sports   

By: Michael Popke

It appears running is leading the pack when it comes to the rebound of sports. According to internal data from an online race management platform,...more >>


Article | April 8, 2021
Lacrosse Moving Toward a Spot in 2028 Olympic Program   

By: Michael Popke

Lacrosse will take the international spotlight when Birmingham, Alabama hosts the 2022 World Games next summer. But there’s a lot more riding on...more >>


Article | April 8, 2021
Communities Say Benefits of Playing Youth Sports Outweigh Risks   

By: Michael Popke

What hasn’t changed in the pandemic? Kids’ desire for sports (and their parents’ desire to see them playing). Now, as restrictions are being...more >>


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