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Michael Popke

Michael Popke

Michael Popke is an award-winning journalist with 25 years of professional experience in print and digital media. For 15 years, he was managing editor of Athletic Business, the leading business-to-business magazine and website for athletic, fitness and recreation professionals. He also has coached baseball, basketball and softball, worked as a USA Swimming stroke-and-turn official and is an avid high school sports and aquatics safety supporter. Michael owns Two Lakes Media Group and lives in the Madison, Wisconsin, area.


Article | July 1, 2020
Net Interest   

By: Michael Popke

Lacrosse is a growing sport with a bright future and enthusiastic players at all levels, from youth to international. And in many areas, its...more >>


Article | June 22, 2020
In the Wake of COVID-19, Video Games Are Having a Moment   

By: Michael Popke

Not every sports-starved fan tunes in when cable networks rebroadcast classic games. So it shouldn’t come as a surprise that video game sales in...more >>


Article | June 22, 2020
Global Sports Sponsorship Spending Expected to Drop Precipitously   

By: Michael Popke

The sports sponsorship market has dropped off precipitously, thanks (or no thanks) to COVID-19. In fact, the automotive, energy, financial and...more >>


Article | June 21, 2020
Some Stadiums Reopen, But with Major Changes   

By: Michael Popke

As professional sports leagues gradually reveal their return-to-play strategies in the midst of the COVID-19 pandemic, stadium operators will be...more >>


Article | June 21, 2020
BaseballBnb? Teams Finding Alternative Uses for Shuttered Ballparks   

By: Michael Popke

While MLB stadiums won’t be hosting games until approximately late July, some organizations are certainly finding productive uses for them. From...more >>


Article | June 20, 2020
Ski Resort Business Trying to Stay Relevant in a COVID-19 World   

By: Michael Popke

The headline for an outdoors magazine article said it all: “The Pandemic Is Forcing Ski Towns to Rethink Tourism.” After having to completely...more >>


Article | June 19, 2020
National Parks Spending Big Bucks to Keep Visitors Safe This Summer   

By: Michael Popke

National Parks may be outdoor spaces but they’re still going to great lengths to keep visitors safe this summer. In fact, the NPS reportedly spent...more >>


Article | June 7, 2020
Canadian Sport Tourism Alliance Creates COVID-19 Recovery Task Force    

By: Michael Popke

As it is in the U.S., sports tourism is a major player in Canada’s economy and a sector that has been significantly damaged by the pandemic – so...more >>


Article | June 7, 2020
CDC Issues COVID-19 Guidelines for Aquatic Facilities   

By: Michael Popke

Can COVID-19 be passed between swimming and diving athletes? It appears the CDC thinks so, at least on some level. As a result, the organization has...more >>


Article | June 6, 2020
Youth Sports, High Schools Discontinue Postgame Handshakes   

By: Michael Popke

Dr. Anthony Fauci, considered the leading infectious diseases expert in the United States, recently proclaimed “I don’t think we should ever...more >>


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