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Michael Popke

Michael Popke

Michael Popke is an award-winning journalist with 25 years of professional experience in print and digital media. For 15 years, he was managing editor of Athletic Business, the leading business-to-business magazine and website for athletic, fitness and recreation professionals. He also has coached baseball, basketball and softball, worked as a USA Swimming stroke-and-turn official and is an avid high school sports and aquatics safety supporter. Michael owns Two Lakes Media Group and lives in the Madison, Wisconsin, area.


Case study | May 30, 2018
Lincoln Boosts its Sports Presence   

By: Michael Popke

Lincoln, Nebraska, took another major step forward in its evolution as a sports tourism mecca in April. That’s when the popular Speedway Village...more >>


Article | May 16, 2018
Varsity Letters for Gaming? NFHS Announces eSports Plan   

By: Michael Popke

In a decision that is sure to excite some (and disgust others), the National Federation of State High School Associations has announced a pilot...more >>


Article | May 16, 2018
Golf Courses Delay Openings After Extended Winter Weather   

By: Michael Popke

Old Man Winter’s refusal to go quietly has forced the delayed opening of golf courses in several states and Canadian provinces. From New York to...more >>


Article | May 16, 2018
Good News for Outdoor Sports: Millennials are Leading Camping Resurgence   

By: Michael Popke

Almost 50 percent of all camper households plan to increase their number of camping trips in 2018 - good news for the outdoor sports industry....more >>


Article | May 16, 2018
Yes, Pokémon Go Is Still a Thing   

By: Michael Popke

Remember the Pokémon Go craze of 2016? Believe it or not, it’s alive and well and sports event organizers should be aware it’s still a thing. In...more >>


Article | May 16, 2018
Boston University Study Links Youth Tackle Football to Early Brain Problems   

By: Michael Popke

The news keeps getting worse for youth football. A study by researchers at Boston University’s School of Medicine suggests playing tackle football...more >>


Article | May 16, 2018
World Surf League Hosts First Non-Ocean Event - at a Wave Pool   

By: Michael Popke

Surfing history was made this month when the World Surf League hosted its first event at a wave pool. The WSL Founders’ Cup of Surfing (a historic...more >>


Article | May 2, 2018
In Search of Solutions to the Referee Crisis   

By: Michael Popke

The nationwide shortage of referees for high school and youth sports has reached such a crisis level that it is forcing the cancellation of games....more >>


Article | May 2, 2018
By the Numbers: The Kentucky Derby   

By: Michael Popke

Big hats, bow ties, mint juleps and more people spouting off racing odds than you can shake a riding crop at. It’s Triple Crown season and the...more >>


Article | May 2, 2018
Missouri School District Keeps Athletes from Competing at Out-of-State Meet   

By: Michael Popke

In a case that sharply underlines the difference between travel athletes and those who represent their high schools, a Missouri school district is...more >>


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