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Michael Popke

Michael Popke

Michael Popke is an award-winning journalist with 25 years of professional experience in print and digital media. For 15 years, he was managing editor of Athletic Business, the leading business-to-business magazine and website for athletic, fitness and recreation professionals. He also has coached baseball, basketball and softball, worked as a USA Swimming stroke-and-turn official and is an avid high school sports and aquatics safety supporter. Michael owns Two Lakes Media Group and lives in the Madison, Wisconsin, area.


Article | February 24, 2020
Marathon Cheating, from Course Cutting to Proxy Running to…Shoes?   

By: Michael Popke

From course-cutting to hiring proxies to run their races for them, marathoners have increasingly come under suspicions and high-stakes distance races...more >>


Article | February 23, 2020
Climate Change Affecting Snowsports Events, Business   

By: Michael Popke

Some elected officials still may be in denial regarding the effects of climate change, but they need only look at the snowsports industry to witness...more >>


Article | February 22, 2020
Will Salt Lake City Bid on 2034 Winter Olympics?   

By: Michael Popke

It is, as they say, déjà vu all over again. Salt Lake City, host of the 2002 Winter Games, has moved one stop closer to hosting the Winter Olympics...more >>


Article | February 21, 2020
Little Leagues Banning Use of ‘Astros’ Team Name   

By: Michael Popke

Talk about blowback. In the wake of the Houston Astros’ sign-stealing scandal that has opposing teams and fans calling not only for MLB to ban...more >>


Article | February 21, 2020
Esports Growing Exponentially at the High School Level   

By: Michael Popke

According to some reports, more than 170 colleges and universities now offer esports programs, which collectively provide more than $16 million in...more >>


Article | February 18, 2020
Ultramarathon Events Showing More Than 1,500% Increase in Participation   

By: Michael Popke

The number of ultra runners, meaning those who run races that are longer than 26.2 miles, including trail and mountain runs, has increased a...more >>


Article | February 17, 2020
Spartan Working to Get Tough Mudder Running Again   

By: Michael Popke

The future of Tough Mudder doesn’t seem quite as clear as mud as it might have a month ago. But things in the obstacle course racing world aren’t...more >>


Article | February 1, 2020
Judge: Deaths Can’t be Proven to be Related to Head Trauma from Pop Warner Football   

By: Michael Popke

The year closed with a judge ruling against parents who said their sons’ deaths were caused by head trauma sustained in Pop Warner Football a...more >>


Article | February 1, 2020
Sports Medicine Researchers Explore Esports Injury Risks   

By: Michael Popke

As esports continues its foray into the mainstream, establishing teams, garnering sponsorships and putting up purpose-built competition and training...more >>


Article | January 31, 2020
Political Leaders Call for More International Soccer in South Florida   

By: Michael Popke

While Miami remains a strong contender to be named one of 10 U.S. cities to host games when the FIFA 2026 World Cup comes to North America, more than...more >>


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