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Michael Popke

Michael Popke

Michael Popke is an award-winning journalist with 25 years of professional experience in print and digital media. For 15 years, he was managing editor of Athletic Business, the leading business-to-business magazine and website for athletic, fitness and recreation professionals. He also has coached baseball, basketball and softball, worked as a USA Swimming stroke-and-turn official and is an avid high school sports and aquatics safety supporter. Michael owns Two Lakes Media Group and lives in the Madison, Wisconsin, area.


Article | February 26, 2021
Diving Back In   

By: Michael Popke

The Olympics are within sight and swimming, one of the most popular events, is about to take center stage, as will diving, water polo and artistic...more >>


Article | February 25, 2021
Economic Impact of Adapted Sport Events Could Exceed $80 Million   

By: Michael Popke

A new study has indicated that one of the biggest growth markets in sports tourism is that related to adapted sports and parasports, with the...more >>


Article | February 12, 2021
It's 'Game On' in the Field of Dreams - Which May Host Sports Tourism Too   

By: Michael Popke

If you build it, will he come? Event owners are counting on it. Two big games, one an NHL match-up and one the long-awaited Field of Dreams event in...more >>


Article | January 30, 2021
By the Numbers: Super Bowl LV   

By: Michael Popke

Super Bowl Sunday in Tampa will be unlike any other. For one thing, it’s the first time the game has been played on the home soil of one of the...more >>


Article | January 20, 2021
Deep Freeze   

By: Michael Popke

Right about now, indoor ice facilities around the country normally would be bursting with activity, including hockey tournaments, figure skating...more >>


Article | January 16, 2021
Stadiums and Ballparks Batting Cleanup as COVID-19 Vaccination Sites   

By: Michael Popke

First, we saw stadiums and arenas being designated as places to host voting in the 2020 elections. Now, we see them repurposed again – as places to...more >>


Article | January 16, 2021
The Hottest Outdoor Sport is…Snowshoeing   

By: Michael Popke

Remember how bicycling saw a huge uptick over the summer as people discovered the outdoors? Meet its winter counterpart. The US National Snowshoe...more >>


Article | January 15, 2021
Report: Team Sports Participation Up in 2019, ‘Suffered Greatly’ in 2020   

By: Michael Popke

In a good news/bad news announcement, the Sports & Fitness Industry Association ended 2020 by revealing that team sports participation reached 2.2...more >>


Article | December 30, 2020
New Sports Complex Developments in Works for Post-COVID Era   

By: Michael Popke

Sports complexes around the country might have hosted fewer events or even remained closed throughout 2020, thanks to the coronavirus pandemic. But a...more >>


Article | December 29, 2020
With No Reported Infections, Pools Deemed Essential in Some States   

By: Michael Popke

Gyms and indoor facilities might still be closed in some areas but the good news is that swimming pools remain free of COVID cases – and...more >>


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