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Michael Popke

Michael Popke

Michael Popke is an award-winning journalist with 25 years of professional experience in print and digital media. For 15 years, he was managing editor of Athletic Business, the leading business-to-business magazine and website for athletic, fitness and recreation professionals. He also has coached baseball, basketball and softball, worked as a USA Swimming stroke-and-turn official and is an avid high school sports and aquatics safety supporter. Michael owns Two Lakes Media Group and lives in the Madison, Wisconsin, area.


Article | April 24, 2019
Take Me Out to the Ballpark   

By: Michael Popke

Summer’s favorite game is back for another season. As the sport’s popularity continues, facilities across the U.S. are upping the ante to bring...more >>


Case study | April 23, 2019
Welcome to ‘The Sports and Entertainment Capital of Texas’   

By: Michael Popke

Few cities in the United States are experiencing a sports development and tourism boom like the one happening in the Dallas/Fort Worth area...more >>


Article | April 17, 2019
Youth Sports Study Links Participation to Lower Levels of Depression in Boys   

By: Michael Popke

If you needed one more reason to promote youth sports, here it is. New research from Washington University in St. Louis suggests that participation...more >>


Article | April 3, 2019
The Concussion Report: Cannabis as a Remedy, Rugby Head Injuries and Potential New Laws   

By: Michael Popke

Well, here’s something new for our concussion roundup. The NHL seems to be embracing the use of cannabis as a way to treat post-concussion...more >>


Article | April 3, 2019
How Event Owners Can Combat Scammers   

By: Michael Popke

Between stolen frequent flyer miles and identity theft happening on airport hotspots, youth sports event owners might think they have the risks all...more >>


Article | April 3, 2019
Near-Tragedy with Light Pole Falling on Soccer Field is More Common than Event Owners Realize   

By: Michael Popke

Even though fatal tragedy was averted in Clarksville, Arkansas, when an 80-foot wooden light pole fell on the field during a high school boys’...more >>


Article | April 3, 2019
Fortnight Fundraisers? New Strategies for Boosting the Bottom Line   

By: Michael Popke

Fortnite fundraisers and wine and paint nights, as well as GoFundMe campaigns, are among the measures being taken by sports teams and organizations...more >>


Article | April 3, 2019
Citing Fewer Fans at Championships, State High School Associations Mull Raising Fees   

By: Michael Popke

Officials at two of the largest high school sports and activities associations in the country say they are struggling to generate revenue. So...more >>


Article | April 3, 2019
Study: Larger Buffer Zone Needed to Make Basketball Safer   

By: Michael Popke

As March Madness heads into the homestretch, a trio of researchers is recommending a wider buffer zone around basketball courts — a move that, if...more >>


Article | April 3, 2019
Report: Europe’s SnowWorld Eyes Virginia for North America’s First Indoor Ski Resort   

By: Michael Popke

Is North America’s first indoor ski and snow sports facility coming to Fairfax, Virginia.? Maybe, if local news reports are to be believed. Could...more >>


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