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Michael Popke

Michael Popke

Michael Popke is an award-winning journalist with 25 years of professional experience in print and digital media. For 15 years, he was managing editor of Athletic Business, the leading business-to-business magazine and website for athletic, fitness and recreation professionals. He also has coached baseball, basketball and softball, worked as a USA Swimming stroke-and-turn official and is an avid high school sports and aquatics safety supporter. Michael owns Two Lakes Media Group and lives in the Madison, Wisconsin, area.


Article | November 27, 2019
NATA Releases Guidelines Regarding Youth Sports Specialization   

By: Michael Popke

There’s been plenty of debate regarding youth athletes specializing in one sport. Now, the National Athletic Trainers Association has weighed in,...more >>


Article | November 27, 2019
Is Anyone Watching the International Swimming League?   

By: Michael Popke

The International Swimming League, a series of around-the-world team competitions featuring elite swimmers, has its own TV show, a big payroll –...more >>


Article | November 1, 2019
Bump, Set, Spike   

By: Michael Popke

Whether it plays out on the sand, on the grass or in a gym, volleyball is one of the most popular youth travel sports. And while its main demographic...more >>


Case study | October 30, 2019
The Future Is Now for Nebraska’s Capital City   

By: Michael Popke

Lincoln has established its reputation as a prime sports destination, boasting great Midwestern hospitality, a small-town feel and excellent sports...more >>


Article | October 30, 2019
PSA Paints Football as Being as Dangerous to Kids as Letting them Smoke   

By: Michael Popke

A public service announcement, aimed at keeping youth athletes out of tackle football, compares the sport to encouraging children to smoke. Not to be...more >>


Article | October 30, 2019
Legislation Could Protect Coaches from Vindictive Parents   

By: Michael Popke

Protecting high school coaches from being fired for not making unpopular decisions – like not putting a school board member’s child into the game...more >>


Article | October 30, 2019
Flyers Want Fans to Get Their Rage On   

By: Michael Popke

Before disgruntled fans start fights in the stands or have the chance to take their bad moods home with them, the NHL’s Philadelphia Flyers are...more >>


Article | October 30, 2019
USA Football Announces Inaugural National Flag Football Championship in 2020   

By: Michael Popke

At almost the same time a pubic service announcement was equating youth tackle football with encouraging children to smoke cigarettes, USA Football...more >>


Article | October 30, 2019
High Schools Saving Football with Eight-Player Teams, Leagues   

By: Michael Popke

While the doom and gloom report in early September of the decline in 11-player football had a lot of event owners concerned, there is actually a...more >>


Article | October 16, 2019
High School Association to Parents: Keep Kids Out of Travel Teams   

By: Michael Popke

The National Federation of State High School Associations recently spoke out against club sports and travel teams, citing higher costs and also...more >>


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