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Michael Popke

Michael Popke

Michael Popke is an award-winning journalist with 25 years of professional experience in print and digital media. For 15 years, he was managing editor of Athletic Business, the leading business-to-business magazine and website for athletic, fitness and recreation professionals. He also has coached baseball, basketball and softball, worked as a USA Swimming stroke-and-turn official and is an avid high school sports and aquatics safety supporter. Michael owns Two Lakes Media Group and lives in the Madison, Wisconsin, area.


Article | September 19, 2018
College Football Attendance Keeps Dropping. Why Isn’t it News?   

By: Michael Popke

College football is still the hottest fall sport nationwide but its attendance continues to slide. In fact, analysis reveals that the average count...more >>


Article | September 19, 2018
$50M Olympic Water Polo Venue Could Provide $1 Billion Economic Impact   

By: Michael Popke

There’s nothing like an Olympics coming to town – even a decade from now – to spur construction of great sports venues, and Irvine, California,...more >>


Article | September 14, 2018
Wide Open Spaces   

By: Michael Popke

Within the United States, the Southwest and Pacific Coast regions cover tremendous swaths of territory. States such as Washington, Oregon,...more >>


Article | September 14, 2018
In the Water Business   

By: Michael Popke

Swimming pools are awesome and you can host a lot of sporting events in them. But with so much water out there — in rivers, lakes and oceans —...more >>


Case study | September 14, 2018
‘Tournament Town’ Expands   

By: Michael Popke

When the Greensboro Area Convention & Visitors Bureau created a position in 2004 exclusively aimed at boosting sports tourism business in North...more >>


Article | September 5, 2018
Inside Sports Camps for Young Athletes with Physical Challenges   

By: Michael Popke

Camps and combines are hardly big news but when it comes to young adults with physical challenges, they are a growing market. And as they continue to...more >>


Article | September 5, 2018
eSports Becoming a Sports Tourism Juggernaut   

By: Michael Popke

eSports as a sports tourism juggernaut? It’s possible. According to at least one report, by 2020, the global eSports market is expected to generate...more >>


Article | September 5, 2018
Minnesota Schools Won't Be Reimbursed for State Tournament Costs   

By: Michael Popke

High schools in Minnesota — the state with more girls participating in interscholastic sports per capita than any other — will not receive...more >>


Article | September 5, 2018
High School Football Participation Down in Two Key States   

By: Michael Popke

Are Friday night lights getting just a little bit dimmer? Well, maybe in two states. And those two states showing a decline in high school football...more >>


Article | September 5, 2018
InSideOut Initiative Seeks to Eliminate Win-At-All-Costs Culture in Youth Sports   

By: Michael Popke

A new initiative is seeking to eliminate the win-at-all-costs culture of youth sports, without eliminating competition and sportsmanship, and without...more >>


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