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Michael Popke

Michael Popke

Michael Popke is an award-winning journalist with 25 years of professional experience in print and digital media. For 15 years, he was managing editor of Athletic Business, the leading business-to-business magazine and website for athletic, fitness and recreation professionals. He also has coached baseball, basketball and softball, worked as a USA Swimming stroke-and-turn official and is an avid high school sports and aquatics safety supporter. Michael owns Two Lakes Media Group and lives in the Madison, Wisconsin, area.


Case study | September 1, 2018
East Meets West in America’s 50th State   

By: Michael Popke

It takes more than a volcano to slow down Hawaii. Coming off three straight years of record-breaking hotel bookings, the islands are growing sports...more >>


Case study | September 1, 2018
Southeastern Washington State’s Dry Region Provides Year-Round Athletic Opportunities   

By: Michael Popke

When thinking of the Pacific Northwest, a dry desert region may not be top-of-mind, so the Tri-Cities’ 300 annual days of sunshine will come as a...more >>


Article | August 22, 2018
By the Numbers: The Little League World Series   

By: Michael Popke

Strike three, ball four – there are more numbers in baseball than meet the eye. Here are some great stats from the Little League World Series,...more >>


Article | August 22, 2018
Sports Teams Acknowledging Fan Needs with Sensory-Inclusive Initiatives   

By: Michael Popke

When the NBA’s 2018 preseason schedule tips off next month, at least 19 of the league’s 29 arenas will offer sensory-friendly spaces that will...more >>


Article | August 22, 2018
Boules vs. Darts: Which Sport Deserves Olympic Recognition in 2024?   

By: Michael Popke

In its next major decision, the International Olympic Committee will choose between adding darts (yes, the game you see in pubs and basements) or...more >>


Article | August 22, 2018
Parents Hiring eSports Coaches to Take Kids to the Next Level   

By: Michael Popke

Well, here’s a new trend for you. Following a sold-out Barclays Center crowd in Brooklyn, New York, for the Overwatch League Grand Finals is news...more >>


Article | August 8, 2018
NASCAR Isn't Dying, But Insiders See A Sport in Transition   

By: Michael Popke

Down but not out. NASCAR, once declared America’s fastest-growing sport, appears to have fallen out of favor. High ticket costs, the retirement of...more >>


Article | August 8, 2018
Social Media Parent-Shaming: The New Weapon to Stop Bad Behavior   

By: Michael Popke

Parents of youth athletes have long been accused of behaving badly. But when a youth soccer referee from Oklahoma decided to post video clips of some...more >>


Article | August 8, 2018
Could Boxing and Weightlifting Be Next Up on USOC Chopping Block?   

By: Michael Popke

The international governing bodies for weightlifting and boxing are in wait-and-see mode as the International Olympic Committee determines the fate...more >>


Article | July 25, 2018
Which Cities Have the Best Opportunities for Recreation? Here's a Go-To List   

By: Michael Popke

As an event owner, you know the importance of a good venue. But which cities have the best opportunities for recreation as a whole? Our friends at...more >>


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