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Michael Popke

Michael Popke

Michael Popke is an award-winning journalist with 25 years of professional experience in print and digital media. For 15 years, he was managing editor of Athletic Business, the leading business-to-business magazine and website for athletic, fitness and recreation professionals. He also has coached baseball, basketball and softball, worked as a USA Swimming stroke-and-turn official and is an avid high school sports and aquatics safety supporter. Michael owns Two Lakes Media Group and lives in the Madison, Wisconsin, area.


Article | January 30, 2020
Wrestling and Gymnastics: A Winning Combination   

By: Michael Popke

When two entirely dissimilar sports share a venue, what happens? Success, if you’re going by the results of a combination gymnastics and wrestling...more >>


Article | January 30, 2020
With Major Cycling Series in Disarray, What’s Next for the Sport in the U.S.?   

By: Michael Popke

The cycling world enters a new decade under a shroud of uncertainty. The UCI Classic Series, set to launch, has been postponed (with UCI stating the...more >>


Article | January 22, 2020
By the Numbers: XFL   

By: Michael Popke

The XFL, with eight teams, is getting ready to ride again. Whether it is going to ride to glory or, like last time, off into the sunset, remains to...more >>


Article | January 8, 2020
After Charlotte, Will MLS Expansion Continue?   

By: Michael Popke

MLS just launched its 30th team and there’s still talk of creating even more opportunity. After all, Las Vegas and Phoenix were runners-up in the...more >>


Article | January 8, 2020
A Call for Increased Security at High School Sporting Events   

By: Michael Popke

In the wake of a shooting at a New Jersey high school football game in November that killed a 10-year-old boy, the National Federation of State High...more >>


Article | January 8, 2020
2022 Youth Olympics Adds Sports, Touts Gender Equality   

By: Michael Popke

In order to better reflect the modern age and its demands for diversity, the IOC has announced that the 2022 Youth Olympics will include not only a...more >>


Article | January 8, 2020
Study: Sports Fans Would Cancel Honeymoon, Risk Job to See Favorite Team Play   

By: Michael Popke

We already know sports fans will travel to compete (it’s why we’re here). But did you also know that close to 20 percent of those surveyed would...more >>


Article | January 8, 2020
Will the Unavailability of Freon Impact Youth Hockey Programs?   

By: Michael Popke

At the stroke of midnight in the new year, the federal Environmental Protection Agency put a stop to the production or importation of the refrigerant...more >>


Article | December 18, 2019
Frozen Assets   

By: Michael Popke

Winter sports organizers can find ice sheets everywhere these days, from venues near the frozen communities on the North Dakota-Minnesota border to...more >>


Case study | December 17, 2019
Southeastern Washington State’s Dry Region Providing Year-Round Athletic Opportunities   

By: Michael Popke

There’s a dry desert region in the Pacific Northwest (yes, really). It has plenty of space for water sports, sports fields that stay green...more >>


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