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Michael Popke

Michael Popke

Michael Popke is an award-winning journalist with 25 years of professional experience in print and digital media. For 15 years, he was managing editor of Athletic Business, the leading business-to-business magazine and website for athletic, fitness and recreation professionals. He also has coached baseball, basketball and softball, worked as a USA Swimming stroke-and-turn official and is an avid high school sports and aquatics safety supporter. Michael owns Two Lakes Media Group and lives in the Madison, Wisconsin, area.


Article | March 28, 2021
How Much Have Sports Fans Saved? Find Out Here   

By: Michael Popke

Live pro sports, complete with spectators, are returning and in their absence, people have saved a few dollars. Now, they’re about to find out how...more >>


Article | March 26, 2021
By the Numbers: Major League Baseball’s Opening Day   

By: Michael Popke

That hallowed and revered rite of spring, Opening Day, is tomorrow. MLB is ready to go, and even without full crowds in most ballparks, it’s a...more >>


Article | March 15, 2021
Wheels Are Turning on Local, Regional and Federal Bicycling Trails   

By: Michael Popke

Bicycling is flourishing in the age of social distancing, and renewed interest in the sport also has increased awareness that more (and safer)...more >>


Article | March 14, 2021
What Can We Expect in Esports in 2021?   

By: Michael Popke

Esports, we already know, is an emerging sport, and something that bears watching. Already, an event industry is forming around it, with...more >>


Article | March 13, 2021
By the Numbers: NCAA Men’s Basketball Tournament   

By: Michael Popke

It’s March Madness and that means making brackets (and watching them get busted), making time in your schedule to watch games, and screaming hard...more >>


Article | February 26, 2021
Diving Back In   

By: Michael Popke

The Olympics are within sight and swimming, one of the most popular events, is about to take center stage, as will diving, water polo and artistic...more >>


Article | February 25, 2021
Economic Impact of Adapted Sport Events Could Exceed $80 Million   

By: Michael Popke

A new study has indicated that one of the biggest growth markets in sports tourism is that related to adapted sports and parasports, with the...more >>


Article | February 12, 2021
It's 'Game On' in the Field of Dreams - Which May Host Sports Tourism Too   

By: Michael Popke

If you build it, will he come? Event owners are counting on it. Two big games, one an NHL match-up and one the long-awaited Field of Dreams event in...more >>


Article | January 30, 2021
By the Numbers: Super Bowl LV   

By: Michael Popke

Super Bowl Sunday in Tampa will be unlike any other. For one thing, it’s the first time the game has been played on the home soil of one of the...more >>


Article | January 20, 2021
Deep Freeze   

By: Michael Popke

Right about now, indoor ice facilities around the country normally would be bursting with activity, including hockey tournaments, figure skating...more >>


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