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Michael Popke

Michael Popke

Michael Popke is an award-winning journalist with 25 years of professional experience in print and digital media. For 15 years, he was managing editor of Athletic Business, the leading business-to-business magazine and website for athletic, fitness and recreation professionals. He also has coached baseball, basketball and softball, worked as a USA Swimming stroke-and-turn official and is an avid high school sports and aquatics safety supporter. Michael owns Two Lakes Media Group and lives in the Madison, Wisconsin, area.


Article | July 3, 2020
As Climate Changes, Number of Winter Olympic Cities Expected to Dwindle   

By: Michael Popke

One more thing for the IOC to worry about: the undeniable shift in weather. According to a new report, more than half of the 19 cities that have...more >>


Article | July 2, 2020
IOC Officials Weigh Allowing Athletes to Protest Racial Injustice at 2021 Games   

By: Michael Popke

Taking a knee. Raising a fist. Wearing a badge. The IOC is having to reconsider its position on athletes engaging in peaceful forms of protest....more >>


Article | July 1, 2020
The Road Back   

By: Michael Popke

What grew during shutdown? Running and cycling, which could feed into the next wave of competition. Some destinations are already marketing...more >>


Article | July 1, 2020
Net Interest   

By: Michael Popke

Lacrosse is a growing sport with a bright future and enthusiastic players at all levels, from youth to international. And in many areas, its...more >>


Article | June 22, 2020
In the Wake of COVID-19, Video Games Are Having a Moment   

By: Michael Popke

Not every sports-starved fan tunes in when cable networks rebroadcast classic games. So it shouldn’t come as a surprise that video game sales in...more >>


Article | June 22, 2020
Global Sports Sponsorship Spending Expected to Drop Precipitously   

By: Michael Popke

The sports sponsorship market has dropped off precipitously, thanks (or no thanks) to COVID-19. In fact, the automotive, energy, financial and...more >>


Article | June 21, 2020
Some Stadiums Reopen, But with Major Changes   

By: Michael Popke

As professional sports leagues gradually reveal their return-to-play strategies in the midst of the COVID-19 pandemic, stadium operators will be...more >>


Article | June 21, 2020
BaseballBnb? Teams Finding Alternative Uses for Shuttered Ballparks   

By: Michael Popke

While MLB stadiums won’t be hosting games until approximately late July, some organizations are certainly finding productive uses for them. From...more >>


Article | June 20, 2020
Ski Resort Business Trying to Stay Relevant in a COVID-19 World   

By: Michael Popke

The headline for an outdoors magazine article said it all: “The Pandemic Is Forcing Ski Towns to Rethink Tourism.” After having to completely...more >>


Article | June 19, 2020
National Parks Spending Big Bucks to Keep Visitors Safe This Summer   

By: Michael Popke

National Parks may be outdoor spaces but they’re still going to great lengths to keep visitors safe this summer. In fact, the NPS reportedly spent...more >>


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