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Michael Popke

Michael Popke

Michael Popke is an award-winning journalist with 25 years of professional experience in print and digital media. For 15 years, he was managing editor of Athletic Business, the leading business-to-business magazine and website for athletic, fitness and recreation professionals. He also has coached baseball, basketball and softball, worked as a USA Swimming stroke-and-turn official and is an avid high school sports and aquatics safety supporter. Michael owns Two Lakes Media Group and lives in the Madison, Wisconsin, area.


Article | April 3, 2019
By the Numbers: The Final Four   

By: Michael Popke

The Cinderellas have long since left the dance and we’re down to the Final Four. As those teams come screaming into Minneapolis to duke it out (see...more >>


Article | March 20, 2019
Allegiant Airlines Donates Seats to Help Club Team Compete   

By: Michael Popke

Here’s a nice gesture. Allegiant Airlines, upon hearing that Montana State University’s hockey team might not be able to make it to their...more >>


Article | March 20, 2019
Rutgers, New Mexico State Tap in Alcohol for Revenue Boosts   

By: Michael Popke

Athletic programs at two major universities recently made headlines regarding the sale of alcohol — and not just during games. Rutgers is expanding...more >>


Article | March 20, 2019
Massachusetts Lawmakers Introduce Bill to Ban Youth Tackle Football   

By: Michael Popke

We’ve reached a point where it’s no longer a shock when public officials propose banning youth football. The latest state to do so is...more >>


Article | March 6, 2019
What’s Going on With the Alliance of American Football?   

By: Michael Popke

The Alliance of American Football’s regular season kicked off in early February and is expected to continue until mid-April. So far, so good. The...more >>


Article | March 6, 2019
Hartford Yard Goats Are First Pro Sports Team to Ban Peanuts   

By: Michael Popke

"Buy me some kale chips and dried fruit snacks…?" Nope, sorry, it just doesn’t have the same ring. Dunkin’ Donuts Park (home of the MiLB...more >>


Article | March 6, 2019
Wisconsin Mulls Stadium Handrails After Fan Outcry   

By: Michael Popke

Sometimes, the complaints get just too loud to ignore. After years of concern from University of Wisconsin football fans, it appears UW athletic...more >>


Article | February 28, 2019
Splash Landings   

By: Michael Popke

Maybe it’s the blue water. Maybe it’s the sounds of the crowd. Maybe it’s the scent of chlorine. Whatever its secret ingredient is, swimming...more >>


Case study | February 28, 2019
Orange County’s Great Park Continues Epic Evolution   

By: Michael Popke

In the early days of 2019, the new Great Park Ice facility opened in Irvine, California, with a series of public skates that provided a preview of...more >>


Case study | February 28, 2019
By Land or By Sea   

By: Michael Popke

Nestled between Cape Fear River, the Intercoastal Waterway and the Atlantic Ocean, Wilmington, North Carolina, is a natural setting for water sports....more >>


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