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Michael Popke

Michael Popke

Michael Popke is an award-winning journalist with 25 years of professional experience in print and digital media. For 15 years, he was managing editor of Athletic Business, the leading business-to-business magazine and website for athletic, fitness and recreation professionals. He also has coached baseball, basketball and softball, worked as a USA Swimming stroke-and-turn official and is an avid high school sports and aquatics safety supporter. Michael owns Two Lakes Media Group and lives in the Madison, Wisconsin, area.


Article | September 18, 2019
Site of Mass Shooting in Vegas Designated for Sports, Community Center   

By: Michael Popke

Can sports help heal a community? Las Vegas hopes so. As the two-year anniversary of the deadliest shooting in modern U.S. history approaches, MGM...more >>


Article | September 18, 2019
Can Student Athletes in College Make Money? The Saga Continues   

By: Michael Popke

The debate over whether college athletes should be able to make money off their own name, image and likeness took a sharp turn when California...more >>


Article | September 18, 2019
Is Competitive Wiffle Ball the Next Big Travel Phenomenon?   

By: Michael Popke

The game you played as a rambunctious six-year-old is all grown-up – and has a championship of its own. Just ask anyone who recently played in the...more >>


Case study | September 4, 2019
‘City for Champions’ Project Taking Olympic City USA to New Levels   

By: Michael Popke

No other destination in the U.S. is as deserving of the nickname “Olympic City USA” as Colorado Springs, Colorado. Want proof? It is home of the...more >>


Case study | September 4, 2019
Tucson Emerges as Major Destination for Sports and Fun in the Sun   

By: Michael Popke

Tucson, a city of about 530,000 residents in Southern Arizona and located in the heart of the Sonoran Desert, was expected to host 50 sporting events...more >>


Article | September 4, 2019
Texas Organization First in Country to Require Helmets for Touch Football   

By: Michael Popke

Touch football is gaining favor among parents for its comparative safety – but even so, organizers are taking no chances. The Texas State 7on7...more >>


Article | September 4, 2019
Rugby Leaders Focusing on Development of Women’s Game   

By: Michael Popke

One of the fastest-growing sports in the United States is rugby, with clubs established both in major cities and smaller communities. And evidence...more >>


Article | September 4, 2019
Blue-Green Algae Levels Could Affect Open Water Events   

By: Michael Popke

Unless you’ve been hiding from every news source imaginable, it’s been hard to miss the concern about the blue-green algae blooms that are...more >>


Article | September 3, 2019
Playing the Field: Softball's Diamond Destinations   

By: Michael Popke

Returning to the Olympics next year, softball continues its run of popularity. From youth-level rec leagues all the way up to competitive high school...more >>


Case study | September 2, 2019
Hawai‘i Convention Center Offers Pacific Paradise for Sports   

By: Michael Popke

When the Hawai’i Convention Center’s management decided to help sports event owners find their way to the island, they knew they had to offer...more >>


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