Economic contribution of 2024 Grandma’s Marathon weekend

In 2024, Grandma’s Marathon and events generated $39.4 million in economic activity in and around Duluth, Minnesota. The events created $13.6 million in labor income for the 300 jobs supported by the event. On average, each person in Duluth for the events spent $176.70 per day. Hotels and motels, bars and restaurants, as well as gasoline stations, directly benefited the most. The real estate and utilities industries, which are not usually visited by runners, received the highest indirect and induced benefits.