Strava 12th Annual Year In Sport Trend Report

Analyzing billions of activities from Strava’s global community alongside survey insights from over 30,000 consumers (users and non-users of Strava), this trend report shows Gen Z is 75 percent more likely than Gen X to say that their main motivation for exercise is a race or running event. However, the report shows that Gen Z also embraces walking, weight training and a variety of sports to stay consistent. Strava said about Gen Z, “In 2025, this generation showed us how they move: running and racing at all distances, finding community and connection at run clubs and lifting weights to look and feel good. They also told us what their priorities are and how they are changing — putting movement first, even while on vacation, and spending money on fitness-related expenses over dating.”