New Global Wellness Institute research reveals a wellness market on fire: growing 35 percent since 2019 (6.2 percent annually) and forecast to expand...

The massive costs and dubious benefits associated with hosting the Olympic Games have led to criticisms about the process for selecting a host city....

In 2024, Grandma’s Marathon and events generated $39.4 million in economic activity in and around Duluth, Minnesota. The events created $13.6...

When it comes to the carbon impact of various marketing mediums on events (including sports), there’s an inclination to assume that digital and...

From 2022 to 2025, the Central Intercollegiate Athletic Association (CIAA®) Tournament has generated $109 million in total economic impact for...

In 2024, the outdoor recreation participant base grew 3% to a record 181.1 million participants, or 58.6 percent of all Americans aged 6 and older....

This study, conducted in collaboration with the Outdoor Foundation, notes participation trends among various dem ographics. It also highlights ongoing...

New York Road Runners (NYRR) races injected nearly $1B in incremental spending into the New York City economy and the 2024 TCS New York City...

According to this report prepared by Destination Ann Arbor, the 2024 U-M football season generated $226.7 million in direct visitor spending from...

Appalachian Trail through-hikers (defined as those traversing the entire Appalachian Trail from start to finsih) are forming life-long memories this...