Promo Among The Lowest Carbon Impact Advertising Channels

When it comes to the carbon impact of various marketing mediums on events (including sports), there’s an inclination to assume that digital and other intangible forms of advertising would have a smaller footprint than channels where physical products are created and distributed. However, a new third-party, data-led study commissioned by PPAI, ASI and European promo partners pokes holes in such assumptions. In fact, promotional products are among the most carbon-efficient options, compared to five other advertising channels.