Articles

Forget the Bounce. The USA Has Unprecedented Pregame Soccer Growth

Forget the Bounce. The USA Has Unprecedented Pregame Soccer Growth

Usually, high-profile sports events see growth that comes in their wake, almost like an aftershock. (A prime example is the interest in gymnastics fol...

If you’re looking for the all-American sports experience, it’s hard to turn away from all that a college town can offer.

Destinations That Go to the Head of the Class

If you’re looking for the all-American sports experience, it’s hard to turn away from all that a college town can offer, like excellent venues, plenti...

The Mid-Atlantic stands out as a premier destination for sports events, offering an exceptional balance of accessibility, versatility and atmosphere.

Versatile Venues with a Side of History

The Mid-Atlantic region boasts a wide range of venues, all supported by strong infrastructure and hospitality. Beyond fields, courts, pools, tracks an...

Destinations are Luring a  Wide Variety of Fishing Events.

Casting Calls: Destinations Luring a Wide Variety of Fishing Events

With a record 19 percent of the population having participated in fishing in 2024, it’s no surprise that the fishing competition landscape continues t...

If Spirit Airlines is Grounded, What Should Travelers Know?

With Spirit Airlines Down for Good, What Should Travelers Know?

Spirit Airlines has gone down (literally) for the third time and it’s not going to resurface, following well-publicized financial struggles. However, ...

Each semester, the Communications and Marketing team selects three to four interns from Auburn University.

Crafting Internships: A Case Study

Want to start an internship program but don’t have a blueprint? Here is a case study from a sports destination eager to share its experiences. At Aubu...

It’s one of the oldest sports in the world and it’s still popular today; in fact, outdoor track & field consistently ranks among the most popular high school sports. For girls, it’s No. 1; for boys it’s No. 2. And sports tourism officials around the country have taken note.

At Full Speed

It’s one of the oldest sports in the world and it’s still popular today; in fact, outdoor track and field consistently ranks among the most popular hi...

Photo © Lawrence Weslowski Jr  | Dreamstime.com

More Than a Logo on a Banner: Building a Sponsorship Program That Works

Here's something to consider: Every time a facility hosts a tournament or a destination welcomes a sporting event, local businesses are watching. They...

Pickleball is the fastest-growing sport in the country right now and has been for at least the last four years.

Pickleball: The State of the Fastest-Growing Sport in the Country

Pickleball is not just a force in the marketplace; it is an absolute juggernaut, with more players, more events and an industry that just keeps growin...

The Sports & Fitness Industry Association (SFIA) is the trade association for sporting goods and fitness brands, manufacturers, retailers, governing bodies and sports leagues in the industry.

Sports & Fitness Industry Association

The Sports & Fitness Industry Association (SFIA) is the trade association for sporting goods and fitness brands, manufacturers, retailers, governing b...