With Younger Athletes and More Females, Triathlon Enters a New Era
IRONMAN might be one of the largest and most recognizable brands in the event market but that doesn’t mean it’s static. The organization closed out th...
Articles
California Destination Institutes Pickleball Ban. What’s Next?
With popularity comes scrutiny. Take pickleball. It might be the fastest-growing sport in the USA but not everyone is a fan. Carmel-by-the-Sea on the ...
The Next Generation of F1 Stars Lining Up on USA's Go-Kart Tracks
NASCAR gets a lot of love, a lot of tailgating and a lot of attention here in the USA. Formula 1, not so much; many races have struggled to survive, e...
Pillow Fight Championship
Pillow Fight Championship is the world’s first professional pillow fighting league featuring athletes engaging in intense, fast-paced and all ages-fri...
Want to Honor America’s 250th Birthday with Sports Tie-Ins? Start Now
Baby boomers (and older members of Gen X), recall America’s bicentennial in 1976, as well as all the hype around it. These days, many of those people ...
Florida Eyes a Spot at the Bidding Table for the 2040 Summer Olympics
Florida has hosted the Super Bowl. This summer, it will host World Cup action. And year after year, it’s one of the epicenters of spring training for ...
Adult New Year’s Resolutions Could Bring More Involvement in Sports
While New Year’s resolutions often involve losing weight or exercising more, here’s an interesting twist that could help the sports event industry: A ...
Some World Cup Cities Already Seeing Spikes in Tourist Interest
Some of this summer’s FIFA World Cup destinations are reporting a bump in interest from those who like to travel for sports. Kansas City, Missouri and...
Esports and Hyrox Competition Cruises are Part of a New Wave
We already know that drinking at sports events is decreasing but cruise lines (where open bars and all-you-can-eat buffets have long beckoned guests) ...
Social Media Strategy for Small Sports Organizations and Events
How much do you know about archery? Maybe you’re aware that it took a huge spike after the release of the Hunger Games movies. Maybe you also know tha...