Articles

Imitation might be the sincerest form of flattery but in the sports equipment market, there’s another word for it: Counterfeiting. And pickleball, pre...

The first rounds of March Madness will take the floor next week. That means cities nationwide get to experience the transformation of indoor arenas to...

Shakespeare wrote, "The course of true love never did run smooth” and the same can be said of prep for the 2026 FIFA World Cup. One area has cut back ...

New sports emerge, new facilities are built and new athletes get involved each year, meaning the competitive landscape is always evolving. Sometimes i...

The good news continues for golf. The National Golf Foundation reports that 48.1 million Americans aged 6 and up participated in golf in 2025, with th...

Lacrosse continues to grow in prominence. In addition to being a top sport in high schools and featured in the most recent World Games, it will make ...

Successfully leveraging community partnerships for sports events comes down to craftsmanship and forethought. One of the best examples of a good progr...

In June, the world comes to the USA’s doorstep to watch the biggest event FIFA has put on to date: The World Cup. And it is big, with 48 teams playing...

The National Senior Games Association continues to promote health and wellness at all ages, and to provide avenues for healthy, social competition in ...

One of the biggest challenges in our industry is keeping contact lists updated. As new venues open and as promotions occur, it’s important to know exa...